Posted: August 9th, 2022

Journalism and Mass Communication

Journalism and Mass Communication
Half 1
Which comes first between medium and message?
Messages come first earlier than the mediums in the case of the content material technique. The message determines the mode of communications be used to make sure that passing of the message is successfully accomplished. Completely different modes of communications decide the pace, codecs and content material variation of the message communicated. The events passing the message want to find out and take into account the vacation spot of the message, recipient of the message and the type of message reception to make choices on the medium for use in passing the message.
The options to be revealed within the message decide the medium used; thus, the message must be drafted earlier than making choices on the medium to make use of. Completely different mediums convey messages in a different way; thus, the sender of the message should take into account their intention and the impression they want the receiver of the message to have (Baran and Davis, 2009). The intention and impression of the message are decided by the understanding that happens in a different way primarily based on the medium used. Subsequently, the aim of accelerating rankings and impressions from the message determines the medium of transmission of the message.
The elements of site visitors and rating within the content material being transmitted inclines one to develop message and content material then decides on the medium to have the specified pace and rating (Vivian, 2010). On this regard, the urgency of a message facilitates choices on medium for use since varied modes have variations within the site visitors, thus figuring out the pace of the messages. On the rating side, the standard of the message obtained determines the medium be utilized in transmitting the message.
Half 2
Media literacy among the many individuals determines their skill to know media points, media results, media dynamics and the final operations and elements of the media. The side of media literacy might be assessed and evaluated via interactions with totally different events. On this regard, I evaluated media literacy via interplay with a neighbour.
The neighbour argued that media literacy is the power to navigate via totally different mediums of communication with the curiosity of discovering factual info. The neighbour argues that totally different types of media have variations within the conveying of messages, and thus one must have the talents and data to navigate via totally different media varieties to retrieve details and goal info. Subsequently media literacy allows individuals to know messages reported and handed from one level to a different. The neighbour considers himself as a media literate particular person as he can navigate totally different media platform to evaluate and consider messages from the totally different platforms.
The neighbour argues that kids at elementary and secondary college ranges must be taught media literacy to reinforce their fact-finding operations. The neighbour considers the media literacy side to reinforce the conduct of analysis via a gathering of knowledge from totally different sources to make strong conclusions.
College students have to know that the transmissions of messages from one level to a different distort the contents relying on the medium used. On this regard, the scholars have to have related expertise and data within the gathering of knowledge from totally different medium thus enhancing fact-finding and objectivity derived from totally different content material. Academics have to direct time and assets in enhancing media literacy amongst their college students for the proper understanding of knowledge and message contents.

References
Baran, S.J. and D.Okay. Davis (2009). Mass communication concept: Foundations, ferment, and future. fifth ed. Boston:
Vivian, J. (2010). The mass media of communication, ninth ed. Boston: Allyn & Bacon.

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