Assignments for MK4S34 Strategic Marketing for September 2022 cohorts Submission of BOTH assignments (two clearly marked sections in one document as ‘ASSIGNMENT 1’ and ‘ASSIGNMENT 2’) is through Turnitin. The deadline for submission is 23:59 hrs on 06 January 2023. Background Market segmentation is a crucial marketing strategy. Its aim is to identify and delineate […]
ASSESSMENT BRIEF Module title: Strategic Marketing RBP020L061A Type of assessment: Report Plan Submission Date: 2PM, 3rd January, 2023 Instructions for assessment Instructions for assessment The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by […]
Exploring impacts of marketing strategy What is the purpose of the project? The main purpose of the project is to develop the understanding impact of marketing strategy on brand loyalty in the high fashion industry. In more depth, this project will evaluate a number of different concepts of brand loyalty in the high fashion industry […]
MKTM028 AS2 Feed-forward advice Check your feedback from AS1 and incorporate the learning from this to improve your performance further in AS2. In addition, here is some feedforward advice for AS2 AS2 Contents Page advice: This is a report, so a contents page is required. Structure this around the brief: 1. introduce the subject, defining […]
Marketing Project Written Report Due Week 14 Presentation Due Week 14 You are a Marketing Consultant at SA & Co. Your client, a newly set up company intends to produce and market their line of healthy beverages in Canada. The beverages are made of bird’s nest imported from South East Asia, with a variety of […]
Marketing Question: A market is a medium for businesses to exchange products/services with other businesses or consumers. There are two types of markets, consumer and business. Consumer markets are comprised of consumers who purchase products/services without the intent of profiting. Business markets, on the other hand, are comprised of businesses interested in purchasing products/services with […]
