Instructions Describe the shortcomings of the product life-cycle theory in today’s trading climate! Make sure that your answer should have at least two paragraphs and each paragraph has more than seven sentences. Product life cycle theory and today’s dynamic business environment Product life cycle theory proposes that products go through distinct stages from introduction to […]
What is marketing communication? What are the key elements of a marketing communication strategy? What are the primary objectives of marketing communication? What is the difference between traditional and digital marketing communication? How do you measure the effectiveness of marketing communication campaigns? Marketing communication refers to the various aspects of promoting a product or service […]
MMK325 – Strategic Marketing – Trimester 1 2023 Assessment Task #3 – Case Study and Simulation (Report) – Individual DUE DATE: Monday, 5th June 2023, 8pm (Melbourne time) PERCENTAGE OF FINAL GRADE: 25% (Case study reports 20% and Simulation Reflection 5%) WORD COUNT: Maximum 2000 words (Case: 1600 words, Simulation: 400 words) Description: This assignment […]
Resit Assessment Point 2: Self-reflective Essay – Critical Reflection on Case Study ASSESSMENT BRIEF AND MARKING RUBRIC Module Title: Marketing in a Digital Age and Corporate Social Responsibility (MK7040-R) Assessment Point: Resit Assessment Point 2 (Week 12) Assessment Task: Reflective Essay Word Count Limit: 3000 words +/- 10% (excluding references and appendices) Weight: 50% of […]
THE ASSIGNMENT MUST BE 2700 WORDS. APA. ASSIGNMENT: CONSUMER BUYING BEHAVIOR REPORT: 2700 WORDS: For this project, you will need to have a solid understanding of your client’s consumers as a consultant in order to develop, evaluate, and implement effective marketing strategies. Client Name: ACME Industry: Appliances Product Line: Smart televisions Consumers: United States, United […]
Assignments for MK4S34 Strategic Marketing for September 2022 cohorts Submission of BOTH assignments (two clearly marked sections in one document as ‘ASSIGNMENT 1’ and ‘ASSIGNMENT 2’) is through Turnitin. The deadline for submission is 23:59 hrs on 06 January 2023. Background Market segmentation is a crucial marketing strategy. Its aim is to identify and delineate […]
ASSESSMENT BRIEF Module title: Strategic Marketing RBP020L061A Type of assessment: Report Plan Submission Date: 2PM, 3rd January, 2023 Instructions for assessment Instructions for assessment The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by […]
Exploring impacts of marketing strategy What is the purpose of the project? The main purpose of the project is to develop the understanding impact of marketing strategy on brand loyalty in the high fashion industry. In more depth, this project will evaluate a number of different concepts of brand loyalty in the high fashion industry […]
MKTM028 AS2 Feed-forward advice Check your feedback from AS1 and incorporate the learning from this to improve your performance further in AS2. In addition, here is some feedforward advice for AS2 AS2 Contents Page advice: This is a report, so a contents page is required. Structure this around the brief: 1. introduce the subject, defining […]
Marketing Project Written Report Due Week 14 Presentation Due Week 14 You are a Marketing Consultant at SA & Co. Your client, a newly set up company intends to produce and market their line of healthy beverages in Canada. The beverages are made of bird’s nest imported from South East Asia, with a variety of […]
