Posted: August 26th, 2022

AMN401 CHECKLIST FOR ASSESSMENT 2

AMN401 CHECKLIST FOR ASSESSMENT 2
MEASURING INTEGRATION
Your activity is to measure the combination of your consumer’s messages utilizing a course of measure. This includes:
– Audit of paid and owned media to point out what the consumer is saying and doing
– Social Media Listening research of earned media to point out what others are confirming
– Making use of the Strategic Consistency Triangle framework
– Three suggestions
PURPOSE AND OUTCOMES OF THE ASSESSMENT TASK
The Strategic Consistency Triangle (SCT) investigates the consistency between what a model “says” and “does” and what others “verify” about it. Nevertheless, on this Assessment activity, we examine this elementary framework utilizing the brand new expertise of social media listening. That is the primary time this has ever been performed.
This Assessment piece provides one other two capabilities (social media listening and SCT software) to your skillset.
Enterprise Capabilities (AoL targets): KS (1.1, 1.2), HO (2.1, 2.2), PC (three.1)
Associated Unit studying outcomes:
1. Combine the idea, ideas and practices of IMC and apply it to a up to date enterprise context.
2. Critically analyse buyer and firm knowledge to measure integration and inform IMC technique.
four. Talk professionally and depict advanced concepts in a simplified, visible type.
DETAILS
• DUE IN WEEK 9 – CHECK BLACKBOARD FOR DETAILS.
• 40%.
• 2000 WORDS (TABLES INCLUDED)
• PRESENTED IN A REPORT FORMAT
• SUBMITTED VIA TURNITIN ON BLACKBOARD PAGE UNDER ASSESSMENT 2
• You aren’t to contact the consumer for any extra info.
You should current this task in a report format. You aren’t required to incorporate an introduction or govt abstract, however you are able to do so if you want and if it matches inside your phrase depend.
Write this report as if the consumer was studying it. The look and tone of the report is skilled.
Be aware of the phrase depend. Write succinctly and use dot factors the place applicable. Tables and diagrams are additionally acceptable.
1. AUDIT OF PAID AND OWNED MESSAGES eight MARKS
? An audit is a depend of the frequency of messages, the platform on which the message seems, timing of the messages, in addition to some examples of the type of messages.
? We wish to know what the model is saying and what the model is doing.
? What the model is saying in regards to the product by means of paid and owned messages – comparable to promoting its high quality or speaking in regards to the firm’s expertise on their web site.
? Paid messages are the place the model pays to leverage a channel like an commercial.
? Owned messages are messages are the place the model owns and controls the channel like a web site.
? Additionally search for messages about what the model is doing. These are service messages about issues comparable to product supply or set up or customer support.
? You should summarise the say and do messages in a desk
? Ensure you are as correct as doable in your depend and classification of those messages. Don’t simply say “rather a lot” or “usually” when it comes to the frequency of messages. Use the three descriptors of media schedules – (1) Steady – steady sample of promoting throughout time (2) Flighting – intermittent durations of promoting after which no promoting (three) Pulsing – combines the 2 – steady sample with some elevated durations of promoting exercise round key promoting occasions or seasons.
? Equally with the timing. Search for particular occasions or seasons or key promoting occasions. Google tendencies would possibly show you how to right here.
? Ditto on your messages. Be as particular as you possibly can. Whereas QUT would possibly place itself because the “College for the Actual World”, typically its messages are about “don’t neglect Open Day” or “you possibly can change your preferences now” or “we’ve simply been named within the high 100 younger universities worldwide”. These are totally different messages and it’s worthwhile to determine them.
? Just be sure you reference the place you bought your info from. State your proof. If you’re discussing a specific web site or YouTube channel or media platform, just be sure you embody the hyperlink in your desk.
? The time-frame for this audit needs to be the final six months.
2. SOCIAL MEDIA LISTENING REPORT OF EARNED MESSAGES eight MARKS
? Use the SML knowledge you collected in Workshop three.
? You should utilize the display screen pictures collected by the category workshop. In addition to any extra display screen pictures you took, utilizing totally different key phrases, in the course of the workshop. You can not entry the SML software program exterior of the category workshop, so be sure you come alongside or zoom in.
? Then use that info to supply abstract of what prospects and different stakeholders are saying in regards to the model on social media. What do they verify in regards to the model?
? You should examine this with the data you gathered on say and do messages in your audit, so that you would possibly wish to current it in the same method.
three. APPLICATION OF STRATEGIC CONSISTENCY TRIANGLE eight MARKS
? On this part, you report on the strategic consistency between the “say”, “do” and “verify” out of your audit and SML research.
? The “say” messages needs to be per what the group “does” and what others “verify” in regards to the model.
? Are the three forms of messages saying the identical factor? If there’s any distinction, the place does it happen? Report your findings.
? Then use the Strategic Consistency Triangle diagram to point out the consistency (or not) within the totally different sorts of messages and the place that is occurring.
? Be particular right here. Use your audit and your SML as proof. Making normal statements just isn’t going to earn you marks. Present concrete examples. Map the inconsistencies.
four. RECOMMENDATIONS eight MARKS
? The appliance of the Strategic Consistency Triangle has proven the place the messages have been constant and the place they weren’t. Construct on these findings to supply a minimum of three suggestions for the consumer.
? What ought to they do to revive consistency? Is there a specific type of message which is inconsistent and must be addressed?
? Even when they’re all constant, are they sending the appropriate message? We don’t need the messages to be persistently unhealthy.
? Ensure that your suggestions are related for motion by an IMC supervisor. How may these suggestions enhance the model’s IMC technique.
? You might be to justify these suggestions utilizing the findings out of your audit, your SML research and particularly your software of the Strategic Consistency Triangle.
5. CLARITY AND PERSUASION OF WRITTEN COMMUNICATION eight MARKS
? Is your report inside the 2000-word restrict? Referencing and the reference checklist are usually not included within the phrase depend.
? At the very least six references, together with tutorial journals and trade experiences, are required on this Assessment piece.
? Ensure you reference any secondary analysis sources or supporting proof you embody, comparable to info on the Strategic Consistency Triangle.
? Does your report learn effectively and have you ever checked spelling and grammar?
? Contemplate the ‘so what’ rule. In case you point out one thing on this report there should be a cause so don’t simply make an announcement, inform us why that is related or necessary to know.
? Have you ever included web page numbers?
? Please add this as PDF as it is a extra skilled format and you’ll keep away from any formatting points.
SUBMITTING YOUR ASSIGNMENT
? Test the due date and time on Blackboard in Assessment 2.
? Please don’t go away importing your task till the final minute. Assignments would possibly take a protracted whereas to add if there’s excessive demand within the system.
? In case you do have points importing your task, electronic mail your Assessment to your tutor earlier than the submission time, in any other case we can not settle for it. Preserve attempting to add it after you have got emailed your tutor so she or he can mark it on Turnitin.
? If in case you have submission dramas, contact the individuals at IT companies immediately. Take a display screen shot that exhibits the time. That method you’ll have proof that you’ve tried to submit it earlier than the due time.
? If you’re unwell, or have a difficulty that makes it tough to submit it on time (unhealthy time administration and plenty of different assignments don’t depend as an applicable excuse) just be sure you apply for an extension earlier than the due time. You’ve gotten a few days to supply supporting proof (like a docs or councillors letter) however your submission of the applying should be earlier than the due date.
? If in case you have an extension, just be sure you electronic mail your tutor your Assessment and in addition add it on Turnitin. You MUST embody your approval for late submission type.
? Any Assessment submitted after the due date and time is an automated zero. It is a QUT Coverage.

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