TOPIC: Advertising Analysis Assignment

TOPIC: Advertising Analysis Assignment
The purpose of this assignment is for you to use the skills you have gained so far in the analysis of advertisements and apply them to a chosen print ad. You are asked to write a 1000-1200 word essay, analysing two ads thoroughly, using semiotic methods of analysis. Also make use of some the critical concepts and tools for language and image analysis you have learned so far. You are asked to analyse how the two ads create meaning with reference to your focus (e.g. stereotypes or the representation of identities) and show an awareness of the ad’s functions and (potential) ideological effects within a certain culture. This requires you to: a) briefly describe relevant features of the ad b) analyse the relevant features used in the ad and how they are put together to create a certain meaning c) discuss to whom the ad is addressed and how the ad is arranged to achieve this. This requires you to think about larger cultural and/or political issues and contexts and show an awareness of how your chosen ad relates to these.

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