Posted: April 20th, 2022

Camelina is a cooking oil that is extracted from a type of oilseed

MARKET RESEARCH
PROPOSAL FOR
THREE FARMERS
Kevin Smith – Export to Mexico
Background about Camelina Oil
• Camelina is a cooking oil that is extracted from a type of oilseed referred to as
“camelia sativa” (Well being Canada, 2019)
• Camelina oil is excessive in polyunsaturated fat, and low in saturated fat.
This helps management blood ldl cholesterol and keep away from coronary heart illness
• Camelina oil is wealthy in vitamin E, omega-Three and omega-6 fatty acids
(Bitty, 2012)
• Its excessive vitamin E content material supplies stability and lengthy shelf life of 12
months with out refrigeration (Robertson, 2018)
Enterprise Alternatives
• Excessive butter costs encourage shoppers to modify to edible oils in
Mexico (Euromonitor Worldwide, 2019)
• Commerce Commissioner Service of Canada states that agriculture and
meals provide the very best alternative for Canadian firms when it
involves exporting into Mexico (2019)
Analysis Goals
• To establish the comparative options of the
merchandise presently present within the Mexican oil
market and areas of use and market shares of
such manufacturers as a way to define essentially the most
efficient advertising and marketing technique for camelina oil
• To find out common month-to-month disposable
earnings and common month-to-month spending on edible
oils of Mexicans as a way to type essentially the most
appropriate pricing and promotion technique in
Mexico
• To establish and analyse key supply-side and
demand-side developments in Mexico with regards to
“wholesome” cooking oil, and forecasts on market
developments and progress as a way to present clear
anticipations on the gross sales prospects for camelina
oil
Methodology
• Secondary sources:
• Statistics Canada, Business Canada, Well being Canada
• Governmental rules on meals and oil market
• EuroMonitor Worldwide’s stories
• Different dependable sources
• Main sources:
• On-line surveys an questionnaires with shoppers and meals companies to seek out
out shoppers’ and restaurant enterprise homeowners’ preferences and
perceptions.
• In-person interviews with the representatives from the consulates and Commerce
Commissioner Service of Canada to gather export recommendation and knowledge.
Implementation Plan
4 principal steps are determined upon to implement the analysis:
• Provoke Analysis to Analyze the Present Client’s Demand of Oil and Common
Earnings within the Nation Based mostly on Secondary Information: 1 week (15%)
• Design the Survey Question Assignment Addressing Well being Perspective of Cooking Oil that
Shoppers are regarding about: 2 days (10%)
• Information Assortment: 5 days (40%)
• Information Assessment in Accordance to the Secondary Information Obtained in Step 1: 1.5 weeks
(25%)
Most time: four weeks
Estimated price range: 11,000 CAD
Information Assessment
Client Choice
Information Assessment
Pricing
Information Assessment
Buy Frequency
Information Interpretation
• The Mexican society is cost-sensitive with regards to edible oils.
• The Mexican shoppers care about smoke level of oils for barbecue,
thus they may want camelina oil to olive oil.
• With CPTPP and CUSMA, this analysis might be invaluable in offering
useful solutions for Canadian companies to take benefit of
Mexico’s culinary camelina oil market.
Enterprise Advice
• Three Farmers ought to launch its camelina oil with the perfect pricing
technique, not too excessive evaluating to different oils available in the market.
• A marketing campaign highlighting the well being advantages and dietary worth of
camelina oil could be helpful.
• Three Farmers ought to take benefit of commerce pathways being constructed
by CPTPP and CUSMA.
Conclusion
• We plan to conduct market analysis and decide market potential
to export culinary camelina oil from Canada to Mexico.
• With CPTPP and CUSMA, this analysis might be invaluable in offering
useful solutions for Canadian companies to take benefit of
Mexico’s culinary camelina oil market.
References
Bitty, M. T. (2012). Dickinson Bought On New Cooking Oil. Monetary Publish. Retrieved from
https://enterprise.financialpost.com/entrepreneur/dickinson-sold-on-new-cooking-oil
Euromonitor Worldwide (2019). Edible Oils in Mexico. Retrieved October 7, 2019, from
https://www.euromonitor.com/edible-oils-in-mexico/report
Well being Canada (2019). Camelina Oil. Retrieved November 16, 2019, from
https://www.canada.ca/en/health-canada/companies/food-nutrition/genetically-modified-foodsother-novel-foods/approved-products/camelina-oil-novel-food-information.html
The Canadian Commerce Commissioner Service (2019). Commerce Commissioner Service – Mexico.
Retrieved November 17, 2019, from https://www.tradecommissioner.gc.ca/mexicomexique/index.aspx?lang=eng
Three Farmers (2019) The Three Farmers Model. Retrieved from http://threefarmers.ca/model
Robertson, J. (2018). Camelina: a new oil increase (within the kitchen). The Globe and Mail. Retrieved
from https://www.theglobeandmail.com/life/food-and-wine/food-trends/camelina-a-new-oilboom-in-the-kitchen/article4182466/
References

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