The purpose of this report is to analyze

The purpose of this report is to analyze and explain how the food delivery company Deliveroo operates. Deliveroo’s segmentation, targeting, and positioning strategies will be described and evaluated using practical examples. Furthermore, the four marketing mix Ps (product, promotion, price, and place) will be discussed, with examples of how Deliveroo uses them in their strategies. […]

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Date: November 15th, 2022

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