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Posted: April 30th, 2022
Using the Meyer Business Model framework
Instructions
1. Using the Meyer Business Model framework, describe the dominant industry business model?
2. From the Dominant Business Model Design, what gaps or opportunities are available in the CRM market?
3. Using the Meyer Business Venture Strategy framework, describe Salesforce.com initial strategy when they entered the CRM market.
4. Design a value curve from low to high identifying the key factors which CRM players competed in the traditional CRM market, and how Salesforce.com positioned themselves (or added new factors).
5. How was Salesforce.com able to sustain its market leadership in the on-demand CRM market against both large competitors and new entrants?
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