Principles of Management Assessment – 1000 Words Essay

This week’s readings explore how consumers evaluate products as they proceed through the decision process. For this week’s discussion, please choose one of the products listed below. Pick 5 alternative brands/models and take us through the Assessment part of the buying process. Finalize your discussion with a matrix specific to your criteria like the one below. You must post prior to seeing peer student replies. Products Homes (include pictures) Cars (make & model) Televisions Cell phones

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