APPLIED MARKETING STRATEGIES

APPLIED MARKETING STRATEGIES
Quantitative Data Collection Methods -Quantitative surveys -Interviews -Quantitative observation -Experiments Question 1: Identify two specific quantitative data collection tools you could use and explain how they can help you evaluate the marketing plan. (Remember, quantitative data comes in the form of numbers.) Use the spaces below to write one paragraph for each collection tool. (In one paragraph, identify and explain your first quantitative data collection tool. In the second paragraph, identify and explain your second quantitative data collection ) Qualitative Data Collection Methods Face-to-face personal interviews Qualitative surveys (paper or web-based questionnaires) Focus groups Documental revision Observation Longitudinal studies Case studies Question 2: Identify two specific qualitative data collection tools you could use and explain how they can help you evaluate the marketing plan. (Remember, qualitative data comes in the form of words and sentences.) Use the spaces below to write one paragraph for each collection tool. (In one paragraph, identify and explain your first qualitative data collection tool. In the second paragraph, identify and explain your second qualitative data collection )

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