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Posted: November 17th, 2022
Biases in Judgment Processes
Processing Bias
1. First, read the material on “Biases in Judgment Processes” on pp.209-210 in the textbook.
2. Then, as a group, come up with Consumer Behavior examples (refresh your memory on the definition of consumer behavior from Ch. 1) – Not the ones given in class – that demonstrate the following biases:
Please only do this Category:
d. Mental and Emotional Accounting
3. For each example that you provide, briefly explain how it is a demonstration of the corresponding bias.
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