Political Science Essay

Mercado, Emily Political Science Professor Stripe Could 2, 2014 Three Phrases that Moved a Nation This paper will analyze the political advert titled “Sure We Can. ” The advert aired in the course of the 2008 presidential marketing campaign, Barack Obama vs.. John McCain. This paper will first describe the political context of the advert, second describe the advert itself, and eventually make an argument about why the advert was efficient. This advert was efficient and has develop into well-known due to the use and steady repetition of those three easy phrases that may encourage a technology, unite a immunity, and transfer a nation: “sure we will.

All through time this slogan has served as a logo Of hope to the folks, and empowerment. It conjures up pictures of a mess of human rights actions, and has transcended cultural variations. Using “sure we will” within the advert evokes folks to make a distinction like those that have come earlier than them, and so they can achieve this by voting for Obama whom is a logo of change.

The political context of the advert was influenced by many alternative parts throughout its making. When the advert aired in 2008 throughout Beam’s marketing campaign in opposition to Republican John McCain it was a direct success.It supported Barack Obama, one of many main Democratic candidates for the 2008 IIS Presidency, who guarantees a brand new starting to the American folks. His platform rests upon super change in the USA and upon the institution of a brand new path for the American authorities, resembling ending the conflict in Iraq, enacting a common well being care invoice, and being pro-choice.

As the subsequent American president, he guarantees hope for a greater future. Most of Beam’s marketing campaign advertisements, resembling “Sure We Can” put emphasis on simply that. They displayed him as a reliable chief who the folks of United States might depend on.Although there have been additionally various assault advertisements whose most important objective was to hyperlink McCain with former Republican president George Bush, who has low approval rankings. The assault advertisements have been very profitable in hurting Moccasin’s marketing campaign that was attempting to show him as a nonconformist. Moccasin’s platform was a lot much less liberal than Beam’s. His platform consisted of issues resembling not withdrawing from the conflict in Iraq till they’re able to self- governing themselves, pro-life, and stronger border management.

His advertisements, not like Beam’s, have been primarily assault advertisements on Obama.They instructed Obama was extra of a celeb determine than a pacesetter, in favor of upper taxes, and that we didn’t know sufficient about him to belief him as our president. 80th of the candidates had totally different opinions on the main political points and issues of the 2008 marketing campaign, which have been the financial system, the power disaster, well being care, schooling, and the conflict in Iraq and terrorism. The artist Will. i. Am created the music, in addition to the black and white music video entitled, “Sure We Can. ” The lyrics come instantly from the well-known incision speech given by Obama after shedding the New Hampshire main to Hilary Clinton.

Celebrities, comedians, musicians, actors and actresses, and even fashions are featured within the music and video and sing together with Obama as he speaks. This method creates a parallel of two or extra voices reciting the identical phrases at sure factors within the music. These voices are available as cut up screens with vertical breaks between every individual within the video and so they are available and exit incessantly. Typically as much as three individuals are featured and typically solely only one. Obama is typically not featured visually, however his voice and phrases at all times are all through the piece.The final voice is that of sound recordings of the gang in the course of the precise speech, their lyrics being “sure we will,” and “we wish change. ” This exhibits the range and vary of proficient folks featured within the video.

This massive group is rarely proven collectively abruptly, however as an alternative individually inside a body. The one devices used on this music are guitar, voice, and piano. The video ends with the phrases hope, which seems in white daring letters, after which the pink teeter’s V and T exchange the H and P in hope to spell out the phrase “VOTE. Then the entire phrase vote modifications font to the colour pink, and the video ends. The advertisements total message is that we as a folks have fought for change prior to now, and regardless of the place we got here from or what we appear to be we’re all equals within the authorities. So long as we consider that we will then we are going to, however it’s as much as us to make the primary steps in direction of change. Obama symbolizes hope for a greater future; due to this fact it’s as much as us a folks to take a stand and vote for change, vote for Obama for president.