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Posted: February 1st, 2023
Social marketing
Social marketing
Order Description
use the model depend on the what is suitable for the questions and use theory for each question
Focus on: norm activation model because it is important to my teacher, but I do not know for which question can fit.
(Brennan,L. et al, D (2014), ‘Social Marketing and Behaviour Change: Models Theory and Applications’. Elgar Edward Publishing Ltd UK. (Chapter 3)
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, vol 50, 179-221.
Schwartz, S. (1977). Normative influences on altruism. Advances in experimental social psychology. vol, 10, 222-279.
Kollock, P (1998), Social Dilemmas: The Anatomy of Cooperation, Annual Review of Sociology, Vol 24,183 – 214
Hardin, G.R (1968). The Tragedy of the Commons. Science (Washington, D.C.), vol.162 p.1243
Brennan,L. et al, D (2014), ‘Social Marketing and Behaviour Change: Models Theory and Applications’. Elgar Edward Publishing Ltd UK. (Chapter 9)
Brennan,L. et al, D (2014), ‘Social Marketing and Behaviour Change: Models Theory and Applications’. Elgar Edward Publishing Ltd UK.
Chapter 20 Buying or Consumer Behaviour Decision Models
Chapter 23 Social change models in Social Marketing
Dunlap, RE, Van Liere, KD, Mertig, AG & Jones, RE 2000, ‘Measuring endorsement of the New Ecological Paradigm: a revised NEP scale’, Journal of Social Issues, vol. 56, 425 – 442
Schwartz S.H. (1994). Are there universal aspects in the structure and contents of human values Journal of Social Issues, 50, 4, 19-45
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