Posted: October 6th, 2022

Assessment 2: Creative Strategy and Ideation

Assessment 2: Creative Strategy and Ideation
Assessment Particulars:
Weight: 35%
Size: 1,700 phrases (+/-10%)
Particular person/Group: Particular person
Due: Week 10, 11.59 PM (AEST), 7 October
Description:
Drawing on the patron perception that you’ve got developed in Assessment 1, you’re to unravel the promoting drawback by creating (1) a artistic technique assertion and (2) current an enormous concept based mostly on this technique.
[Note: Assessment 1 and 2 are both linked to your chosen brand but with different purposes. The purpose of Assessment 1 is to generate consumer insight, and the purpose of Assessment 2 is to generate the big idea based on your findings in Assessment 1. Please do not mix them.]
Assessment Directions:
Use the identical sportswear model you selected for Assessment 1.
The important thing questions it is advisable reply on this report are:
1) The place might we be?
2) The way to get there?
The important thing deliverables are:
1) Promoting drawback
2) Promoting goals
three) Strategy
There isn’t a restriction on the construction of your report.
Some transient descriptions of the advertising and marketing standards beneath. Please see detailed CRA on Blackboard.
1.zero Promoting Drawback (5 marks)
Primarily based in your analysis of the product, the model, the competitors, the patron utilizing present sources, what’s the promoting drawback that this marketing campaign will clear up? Clear actionable assertion of the issue driving the necessity for the artistic resolution.
2.zero Promoting Targets (5 marks)
Primarily based in your promoting drawback, what are you attempting to attain? Checklist not more than three goals that this marketing campaign hopes to attain. These goals must be SMART – particular, measurable, achievable, related and focused.
three.zero Creative Strategy Assertion (10 marks)
Primarily based in your goals and the patron perception articulated in Assessment 1, you develop a artistic technique. This must be a transparent, well-justified assertion of what to say. It ought to Help clear up the promoting drawback.
four.zero Large Concept (10 marks)
That is about your artistic resolution. It’s essential to describe your large concept, but in addition justify it based mostly in your perception and technique.
5.zero Communication (5 marks)
This consists of your rationales and justifications – your explanation why your technique and large concept are one of the best options. This mark additionally consists of your referencing and any spelling or grammatical errors.
References: All analysis sources must be clearly recognized utilizing APA referencing and a reference checklist have to be included on the finish.

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