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Posted: September 20th, 2022
HBR Case Notes Assignment #1
MGMT425 Dr. Cummings
1
HBR Case Notes Assignment #1
Amazon Contemporary: Rekindling the On-line Grocery Market
Due: Dropbox Submission
Case Description:
In 2007, Amazon determined to make a foray into the grocery market by launching Amazon Contemporary. This
service allowed prospects to order groceries on-line, which might then be delivered to their properties
the identical or subsequent day. AmazonFresh initially focused prosperous prospects, emphasizing excessive
comfort at an affordable worth. Groceries characterize the biggest single retail class and is one in every of
the few retail classes that has not migrated on-line. Nevertheless, the grocery business is very
mature, fiercely aggressive, and options low margins; earlier makes an attempt to take the business
on-line failed. Amazon entered into this business with warning, and it began by providing AmazonFresh
in only one check metropolis – Seattle. That is the content material during which the case relies.
Assignment Essay Questions:
1. What’s your Assessment of the web grocery market alternative? What explains the prior
failures on this market?
2. Focus on the enterprise degree methods Amazon used to ascertain AmazonFresh as a brand new
enterprise journey. How would you assess Amazon’s effort on this new market? How would
you examine AmazonFresh’s working mannequin to Instacart’s?
three. Ought to Amazon proceed refining AmazonFresh’s enterprise mannequin in Seattle or broaden to
one other metropolis? Clarify your solutions.
Grading Standards:
Your case notes ought to illustrate your understanding of the circumstances AND your potential to reply the
assigned dialogue questions for every case. Move/fail grading is used for evaluating the hassle you
put into learning the circumstances and the standard of your pondering in addressing the assigned dialogue
questions.
Your case notes have to be typed in 12-point font, 1-1/2 spaced, and with one-inch margins across the
web page. Every case notes ought to include a minimal of three pages. Bullets factors with
explanations/descriptions are the popular format in your case notes. Please submit your case
notes to the corresponding Dropbox folder on BeachBoard on/earlier than its due date.
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