Posted: August 22nd, 2022

DBPG.200 DIGITAL MARKETING 2000 words

DBPG.200 DIGITAL MARKETING
Weighting: 30% of ultimate grade
Size: Roughly 2000 words + / 10% (excluding references)
Due Date: Week 7
Time: 5.00 PM by way of EIT On-line drop field
The Faculty of Enterprise has a coverage of no late assignments. Nevertheless, an task handed in as much as 24 hours late will probably be marked. A deduction of 20% of the whole marks out there will probably be made. Any assignments acquired greater than 24 hours late is not going to be marked.
BACKGROUND TO THIS ASSESMENT:
This task will be accomplished by both a person or a bunch of not more than 4 college students. Project aligns with LO3 and is the logical sequel to task 1 half 2 (digital advertising strategic report). The task is aimed toward serving to college students apply trade related advertising abilities and data in growing a digital advertising marketing campaign proposal for a particular firm.
Based mostly on the outcomes of the digital audit, college students are anticipated to design a data-driven proposal that 1) addresses an organization’s advertising objectives, 2) contains at the least Four marketing campaign artefacts similar to advert mock- ups, e-mail advertising templates, and many others., Three) outlines price range & KPIs, Four) addresses particular potentialities for digital and conventional advertising integration, and 5) makes use of related supporting proof similar to advertising theories and trade insights.
Marketing campaign artefacts ought to be shared by way of Trello. Adparlor is advisable for mock-ups creation.
The task relies on the trade digital advertising technique guides by Hubspot:
1) Digital advertising for novices: Information for small companies getting began with digital technique
2) A workbook to audit your consumer’s advertising technique
RESOURCES FOR THIS ASSESMENT
The step-by-step information to creating a whole advertising technique in 2019, Hubspot
7 Digital advertising methods and plan your individual marketing campaign, Hubspot
Digital advertising for novices: Information for small companies getting began with digital technique, Hubspot
DBPG.200 DIGITAL MARKETING ASSIGNMENT TWO
Web page 1 of 11
Hanlon, A., & Chaffey, D. (2019). Digital advertising fashions: Frameworks and instruments for digital audit, planning and technique. Sensible Insights
Patel, N. create an internet advertising plan that may develop [nearly] any enterprise
web optimization in 2019: Enhance, enhance, enhance, Yoast
web optimization and content material advertising, Content material Advertising Institute
Adams, R.L (2016). The three elementary ideas of on-line advertising. Forbes
A workbook to audit your consumer’s advertising technique, Hubspot
Digital advertising for novices: Information for to small companies getting began with digital technique, Hubspot
SEMrush, on-line platform that assessments on-line visibility and supplies advertising analytics
How we doubled e-mail signups in 30 days: Our methods to get extra e-mail subscribers, Buffer
Irvine, M. (2019). Fb advert benchmarks on your trade, WorldStream
Social media advertising technique information: Eight straightforward steps to develop your social media presence, Hootsuite Adparlor, Advert mockup generator
Trello, a visible instrument for organising marketing campaign artefacts
Newberry, C. (2019). promote on Fb in 2020: The definitive Fb advertisements information, Hootsuite
INSTRUCTIONS
To finish the Assessment, college students are anticipated to finish three main duties. The small print are given under.
Assessment Process 1 Process: Introduction
This part of the proposal explains the aim of the proposal and briefly outlines the proposal construction
Pointers:
1. State the aim of the proposal
2. Describe your start line (issues and/or motivation)
Three. Briefly define the construction of your proposal
Process: Marketing campaign fundamentals
This part establishes a basis for the proposed digital advertising marketing campaign
Assessment Process 2 Pointers:
Based mostly on the outcomes of the digital audit, define the next:
1. Drawback assertion: decide the principle focus areas the place digital advertising efforts are most wanted. Choose one focus space for the marketing campaign. Justify the proposal by offering a rational for change/modification of the corporate’s present digital advertising technique. It is strongly recommended to make use of related proof similar to advertising theories and trade insights.
2. Answer assertion: briefly introduce your options to recognized issues & how they are going to be addressed within the marketing campaign.
Three. Firm’s choices chosen for a marketing campaign: briefly describe the corporate’s product/service chosen for a marketing campaign, its options/advantages, positioning, USP (if relevant), and model traits that will probably be used within the marketing campaign.
Four. Foremost opponents (two direct opponents): in what areas opponents’ digital advertising technique outperforms your organization in selling comparable product/service, and the way will or not it’s addressed in your digital advertising marketing campaign.
5. Goal market (BP): choose one goal marketplace for the marketing campaign. Create a BP and develop a transparent worth proposition related to your BP.
Process: Marketing campaign technique
Based mostly on the chosen downside focus space, define and justify the important thing marketing campaign elements, a channel technique, price range, KPIs, integration approaches and predicted influence.

Assessment Process Three Pointers:
Based mostly on the recognized focus space, goal market, digital advertising objective and goals, choose at the least two elements your digital advertising marketing campaign will probably be structured round and description the technique and deliverables. Your proposal ought to embrace the next:
1. The title of the marketing campaign
2. Advertising objective and goals. Choose one of many advertising objectives the corporate ought to concentrate on. For instance, model consciousness, lead era, model differentiation from opponents, and many others. Be certain that your objective is SMART.
Think about marketing campaign goals, that’s, the steps in direction of your objective (at the least 2). They could relate to web site site visitors, social media attain, conversion price, and many others.
Three. Technique elements (at the least 2). Select 2 from the next:
• Web site/weblog efficiency: options (at the least 2) for web site design/consumer expertise/optimisation and web optimization/social media & e-mail integration/site visitors sources/conversions/content material technique
• Social media advertising: options (at the least 2) for higher attain/engagement/conversions/loyalty. Content material technique (varieties/codecs/matters of content material & frequency of posting). Channel plan. Be certain that to contemplate the BP’s journey in making determination concerning the channel plan
• Electronic mail advertising: options (at the least 2) for constructing subscriber checklist/e-mail kind, design and supply/e-mail advertising optimisation/rising CTR/integration with web site and social media. Content material technique
• Pay-Per Click on (PPC) campaigns utilizing Google Adverts: options (at the least 2) for paid promoting and optimisation of paid search
• Model partnerships: options (at the least 2) for bettering model consciousness and enriching the content material technique by way of influencer advertising
Four. Integration: present options for integrating your digital marketing campaign with conventional advertising (at the least 2). Justify your concepts by utilizing related literature and trade insights
5. Finances: present a practical price range supported by related trade information.
6. KPIs: clarify how the marketing campaign’s progress will probably be measured. Present essential metrics for every platform chosen for the marketing campaign related to chosen objective and goals (at the least 2 KPIs for every platform)
7. Predicted influence: define the anticipated outcomes of the marketing campaign related to proposed objective and goals (at the least Four, 2 outcomes for every marketing campaign goal)
It is very important present at the least Four marketing campaign artefacts similar to advert mock-ups, e-mail advertising templates/checklist of key phrases/web site or weblog publish for example the proposed options and your digital advertising marketing campaign basically (2 for every marketing campaign part).
It is strongly recommended to make use of the trade digital marketing campaign guides chosen for the task. Guides and templates can be found on Moodle. Supporting proof (for instance, display screen photographs of advert mock-ups, e-mail templates) ought to be supplied within the task. Marketing campaign artefacts in full dimension ought to be shared by way of Trello.
You should definitely take into account the efficiency standards on the marking rubric for this Assessment.
DBPG.200 DIGITAL MARKETING
Weighting: 10% of ultimate grade
Size: Roughly 20 minutes
Due Date: Week 7
Time: 5.00 PM
The Faculty of Enterprise has a coverage of no late assignments. Nevertheless, an task handed in as much as 24 hours late will probably be marked. A deduction of 20% of the whole marks out there will probably be made. Any assignments acquired greater than 24 hours late is not going to be marked.
BACKGROUND TO THIS ASSESMENT:
A quick presentation of the important thing areas of your digital advertising plan. College students are anticipated to current a data-driven proposal that
1) addresses an organization’s advertising objectives,
2) Contains at the least Four marketing campaign artefacts similar to advert mock-ups, e-mail advertising templates, and many others., Three) Outlines price range & KPIs,
Four) Addresses particular potentialities for digital and conventional advertising integration, 5) Makes use of related supporting proof similar to advertising theories and trade insights.
INSTRUCTIONS
To finish the Assessment, college students are anticipated to finish three main duties. The small print are given under.
1) Full a presentation of your Digital Advertising Plan in PowerPoint and do a video to be uploaded to YouTube.
2) Not more than 10 slides in 5 minutes.
Three) Put the clickable URL or your video presentation instantly beneath your Government Abstract
Four) Embody photos of your slides in Appendix A: Presentation
Project 2 Half 1 Marking Rubric
DBPG. 200 Digital Advertising Plan Pupil Title:
DBPG.200 DIGITAL MARKETING ASSIGNMENT TWO
Web page 7 of 11
Three. Firm’s choices/USP/ /model/opponents/ – Reveals wonderful
insights into the corporate’s choices/positioning/branding. – Glorious justification of the selection of two opponents. – Explicitly relates the implication of opponents’ Assessment to the proposed marketing campaign. – All the time in a position to
synthesise and combine related supporting proof. – Reveals good insights into the corporate’s choices/positioning/branding. – Good justification of the selection of two opponents.
– Principally explicitly relates
the implication of opponents’ Assessment to the proposed marketing campaign.
– Typically in a position to synthesise
and combine related supporting proof. – Reveals truthful insights into the corporate’s choices/positioning/branding. – Honest justification of the selection of two opponents.
– Partially relates the
implication of opponents’ Assessment to the proposed marketing campaign.
– Typically in a position to
synthesise and combine related supporting proof. – Reveals no insights or minimal insights into the corporate’s choices/positioning/branding. – No justification of the selection of two opponents or justification is inadequate.
– The implication of opponents’ Assessment to the proposed marketing campaign is just not supplied or irrelevant.
– Not in a position to synthesise and combine related supporting proof.
/Eight
Eight-7 6-5 Four-Three Zero-2
Four. Purchaser persona/worth proposition – Develops a transparent worth proposition related to the BP. – BP profile supplied in nice element.
– Justification is all the time supplied. – Develops a transparent worth
proposition principally related to the BP.
– BP profile supplied in good element.
– Justification is commonly supplied. – Develops a price proposition partially related to the BP. – BP profile supplied in truthful element. – Justification is typically supplied. – The worth proposition is irrelevant to the BP.
– BP profile supplied in minimal element, many lacking factors. – Justification is just not supplied or is inadequate.
/12
12-10 9-Eight 7-6 Zero-5
Marketing campaign Technique
5. Advertising objective & goals – Develops a related
SMART objective that instantly addresses the marketing campaign focus space. – Offers two particular goals which are related to the marketing campaign objective.
– Justification is all the time supplied. – Develops a principally
related SMART objective that instantly addresses the marketing campaign focus space.
– Offers two principally
particular goals which are related to the marketing campaign objective. – Justification is commonly supplied. – Develops a partially related SMART objective that to some extent addresses the marketing campaign focus space.
– Offers two goals
which are partially related to the marketing campaign objective, or one is just not particular sufficient.
– Justification is typically supplied. – SMART objective is irrelevant to the marketing campaign focus space.
– Two goals are
irrelevant to the marketing campaign objective, or each are usually not particular sufficient. – Justification is just not supplied or is inadequate.
/10
9-10 7-Eight 5-6 Zero-Four
6. Technique
elements & integration options – Two technique
elements are precisely chosen and related to the marketing campaign objective/goals. – Legitimate options (at the least 2) are put forth, and related to the primary marketing campaign part recognized and defined in nice element. – Legitimate options (at the least 2) are put forth, and related to the second marketing campaign part recognized and defined in nice element.
– Glorious marketing campaign
artefacts related to the marketing campaign goals supplied (at the least Four). – Two legitimate related options for digital and conventional advertising integration supplied in nice element.
– Justification is all the time supplied. – Two technique elements
are precisely chosen and principally related to the marketing campaign objective/goals.
– Principally legitimate options (at
least 2) are put forth, related to the primary marketing campaign part recognized and defined in good element. – Principally legitimate options (at the least 2) are put forth, related to the
second marketing campaign part recognized and defined in good element.
– Good marketing campaign artefacts
related to the marketing campaign
goals supplied (at the least Four). – Two principally legitimate related options for digital and conventional advertising integration supplied in good element.
– Justification is commonly supplied. – Two technique elements
are chosen and partially related to the marketing campaign objective/goals. – Partially legitimate and related options (at the least 2) are put forth for the primary marketing campaign part recognized and defined in truthful element.
– Partially legitimate and related
options (at the least 2) are put forth for the second marketing campaign part recognized and defined in truthful particulars.
– Honest marketing campaign artefacts related to the marketing campaign goals supplied (at the least Four).
– Two partially legitimate related
options for digital and conventional advertising integration supplied in truthful element.
– Justification is typically supplied. – Two technique elements
are chosen, however irrelevant to the marketing campaign objective/goals. –
Options (at the least 2) are irrelevant to the primary marketing campaign part or defined in minimal element.
– Options (at the least 2) are irrelevant to the second marketing campaign part or defined in minimal element.
– Inadequate marketing campaign
artefacts (lower than Four) supplied or they’re irrelevant to the marketing campaign goals.
– Options for digital and conventional advertising integration are usually not legitimate and related or supplied in minimal element. – Justification is just not supplied or is inadequate.
/20
18-20 14-17 10-13 Zero-9
7. Finances – Finances is precisely categorised and related to the marketing campaign.
– Finances is sensible and displays the trade digital advertising spend.
– Justification is all the time supplied. – Finances is precisely categorised and principally related to the marketing campaign.
– Finances is generally sensible and displays the trade digital advertising spend.
– Justification is commonly supplied. – Finances is categorised
and partially related to the marketing campaign. – Finances is partially sensible and displays the trade digital advertising spend.
– Justification is typically supplied. – Finances is just not
categorised or is irrelevant to the marketing campaign. – Finances is just not sensible or doesn’t mirror the trade digital advertising spend. – Justification is just not supplied or is inadequate.
/10
9-10 7-Eight 5-6 Zero-Four
Eight. KPIs and predicted influence – Offers 4 legitimate and related KPIs.
– Explains how the marketing campaign progress will probably be measured in nice element.
– Evaluates KPIs in a approach that displays an in-depth understanding of digital media metrics. – Offers 4 principally legitimate and related KPIs.
– Explains how the
marketing campaign progress will probably be measured in good element.
– Evaluates KPIs in a approach
that displays understanding of digital media metrics. – Outlines two anticipated outcomes principally related to the marketing campaign goals. – Offers 4 partially legitimate and related KPIs.
– Explains how the marketing campaign progress will probably be measured in truthful element.
– Evaluates KPIs in a approach that displays a fundamental understanding of digital media metrics. – Outlines two anticipated outcomes partially related to the marketing campaign goals. – Proposed KPIs are irrelevant or incomplete.
– No rationalization of how the marketing campaign progress will probably be measured or rationalization is inadequate.
– Evaluates KPIs in a approach that displays lack of expertise or defective understanding of digital media metrics.
/12
– Outlines two
anticipated outcomes related to the marketing campaign goals.
– Justification for chosen KPIs and predicted influence is all the time supplied and supported by related proof. – Justification for chosen KPIs and predicted influence is commonly supplied and supported by related proof. – Justification for chosen KPIs and predicted influence is typically supplied and supported by related proof. – Two anticipated outcomes are irrelevant to the marketing campaign goals, or not recognized. – Justification for chosen KPIs and predicted influence is just not supplied or inadequate, or not supported by related proof.
12-10 9-Eight 7-6 Zero-5
Educational writing
Eight. Writing type/grammar/refere ncing Writing is all the time clear, exact, and avoids redundancy. – Sturdy hyperlinks are all the time established between the proposed concepts and supporting proof.
– Coherent report
construction/ logical improvement of argumentation. No formatting errors.
– All the time precisely and
persistently adheres to APA referencing type in each in-text and the reference checklist. – No punctuation, spelling, or/and grammatical errors. – Writing is generally clear, exact, and avoids redundancy. – Sturdy hyperlinks are sometimes established between the proposed concepts and supporting proof. – Principally coherent report construction/ logical improvement of argumentation.
Minor formatting errors.
– Virtually all the time precisely and persistently adheres to APA referencing type in each in-text and the reference checklist.
– Minor punctuation,
spelling, or/and grammatical errors. – Writing is partly clear, exact, and avoids redundancy.
– Hyperlinks are typically
established between the proposed concepts and supporting proof, or established hyperlinks are usually not sturdy sufficient.
– Partially coherent report construction/ logical improvement of argumentation. Some formatting errors.
– Adheres to APA
referencing type in each in-text referencing and the reference checklist, however with errors. – Some punctuation, spelling, or/and grammatical errors. – Writing is just not clear, exact, and has redundancy.
– Hyperlinks are usually not established between the proposed concepts and supporting proof, or established hyperlinks are unclear.
– Incoherent report
construction/illogical improvement of argumentation. Many formatting errors.
– Doesn’t adhere to APA referencing type in each in-text referencing and the reference checklist.
Many constant errors. – Many punctuation, spelling, or/and grammatical errors.
/Eight
Eight-7 6-5 Four-Three 2-Zero
Whole /100
Project 2 Half 2 Digital Advertising Presentation Marking Rubric
Pupil Names: 1. Three.
2. Four.
Subject:
5= Excellent, Four= Achieved, Three= Succesful, 2= Wants enchancment, 1= Fail/Not tried
Group and Content material (40%): 5 Four Three 2 1
1. Introduction was fascinating
2. Present points / issues confronted by the agency and potential options by way of digital advertising is properly offered.
Three. Demonstration of insights into the agency’s choices / model place within the chosen market
Four. Strategic plan presents the worth proposition for the chosen goal market
5. Targets and goals of the chosen digital advertising marketing campaign is clearly offered
6. Justification for the proposed digital advertising marketing campaign is adequate.
7. A minimum of two digital advertising marketing campaign elements (e.g. web sites, social media, AI, e-mail and many others.) have been fully developed
Eight. Related KPIs have been offered so as to monitor and measure the digital advertising efforts
Strategic Motion Plan (20%): 5 Four Three 2 1
1. Drawback and resolution clearly outlined
2. Steps for completion of the marketing campaign is supplied
Three. Projected completion date established
Four. Any monetary issues have been addressed
Supply (20%): 5 Four Three 2 1
1. Knew the fabric with out studying the slides
2. Was energetic, participating, poised, and assured
Three. Dressed appropriately and professionally
Four. Responded fully and coherently
Digital Advertising Certification (20%) 10 Eight 6 Four Zero
1. Efficiently accomplished one on-line digital advertising course through the course time period.
2. Efficiently accomplished at the least two on-line digital advertising programs through the course time period.
TOTAL ALL COLUMNS: /100
DBPG.200 DIGITAL MARKETING ASSIGNMENT TWO
Web page 11 of 11

Order | Check Discount

Tags: DBPG.200 DIGITAL MARKETING 2000 words