Posted: January 28th, 2022

Submission DeadlineMarks and FeedbackBefore 10am on:Week essay

Submission DeadlineMarks and FeedbackBefore 10am on:Week
Submission Deadline
Marks and Suggestions
Earlier than 10am on:
Week 15
20 working days after deadline (L4, 5 and 7)
15 working days after deadline (L6)
10 working days after deadline (block supply)
Click on or faucet to enter a date.
Unit title & code
Topical Advertising and marketing Communications Observe MAR031-Three
Task quantity and title
Task 2
Assessment kind
Examination
Weighting of Assessment
60%
Unit studying outcomes
1. Exhibit the next data and understanding
• Exhibit a crucial understanding of how theories of promoting and advertising and marketing communications are utilized in a recent setting.
2. Exhibit the next abilities and skills.
• Apply abilities of crucial Assessment and communication to skilled follow requirements within the context of ‘actual world’ issues and make the most of suggestions for self-improvement.
What am I required to do on this project?
• That is an Particular person examination: A case examine response report which is able to use questions to permit a large and free-ranging crucial dialogue of a topical difficulty in Promoting/ Advertising and marketing.
• Your activity is to succinctly handle the questions and present a considerate response to the problems raised.
• You must critically analyze the problems introduced within the questions based mostly on the case examine.
• Please give examples from advertising and marketing/promoting campaigns and/or organisations.
• You could use related theories to help your views/arguments and crucial Assessment from a large number of views.
• There are three inquiries to reply which carry the identical marks. You must reply ALL questions.
The Examination shall be 2 hours in period. That is an open e-book examination. Two A4 sheets (four sides) of ready notes are allowed within the examination.
The case examine shall be introduced to you upfront with out the examination inquiries to allow you to organize and conduct analysis on the subject space.
Questions for the 12th of January examination
1. why are kia on the lookout for a partnership with board masters?
2. what are kia making an attempt to attain?
Three. what do you suggest to kia in the best way they need to go about issues?
Is there a measurement restrict?
College steering is 700 phrases per hour, so you must intention for roughly 1400 phrases for this project
What do I have to do to go? (Threshold Expectations from UIF)
In an effort to go Task 2 you’ll need to:
• Exhibit related analysis on topical points in advertising and marketing communications.
• Produce artistic and applicable model options as a response to a recent ‘real-world’ built-in advertising and marketing communications drawback.
• Justify proposals utilizing related promoting and advertising and marketing theories.
How do I produce prime quality work that deserves a superb grade?
This session is intentionally empty. We shall be finishing it collectively in school throughout week 10 of the unit.
How does project relate to what we’re doing in scheduled periods?
The questions within the examination will significantly concentrate on particular themes which were launched and introduced over the course of the unit and will embrace:
• Agility in promoting in a altering social media surroundings
• Analyzing advertising and marketing issues
• Client Perception
• Strategic account planning and analysis strategies
• Built-in advertising and marketing communications
• Model storytelling
• Experiential advertising and marketing
• Guerrilla Advertising and marketing
• Gender Stereotypes
• Neuromarketing
• Up to date Client
• Advertising and marketing communications planning course of
All of those themes shall be taught within the lectures and you may be anticipated to critically analyse all and apply the related areas to the questions requested.

How will my project be marked?
Your project shall be marked in line with the edge expectations and the factors on the next web page.
You need to use them to guage your individual work and estimate your grade earlier than you submit.
Decrease 2nd – 50-59%
Higher 2nd – 60-69%
1st Class – 70%+
DEMONSTRATING A CLEAR UNDERSTANDING OF THE SUBJECT (25%) GOOD… GRASP OF THE TOPIC & SOME OF ITS IMPLICATIONS PRESENTED.
KNOWLEDGE & UNDERSTANDING IS DEMONSTRATED. MINOR ERRORS / OMISSIONS IN CONTENT/ THEORY.
INCONSISTENT, BUT CORRECT APPLICATION OF MARKETING/ ADVERTISING/ THEORY/PRINCIPLES/CONCEPTS VERY GOOD… LEVEL OF KNOWLEDGE & UNDERSTANDING DEMONSTRATED.
COVERS MOST RELEVANT POINTS & ISSUES. FEW ERRORS / OMISSIONS IN CONTENT/THEORY.
FOR THE MOST PART CORRECT APPLICATION OF MARKETING/ ADVERTISING/ THEORY/PRINCIPLES/CONCEPTS EXCELLENT EVIDENCE OF APPROPRIATE READING. COVERS ALL RELEVANT POINTS & ISSUES.
EXPLORATION OF TOPIC SHOWING EXCELLENT KNOWLEDGE & UNDERSTANDING THROUGHOUT.
THE BEST WORK WILL SHOW IMPRESSIVE CHOICE AND RANGE OF APPROPRIATE CONTENT AND CORRECT APPLICATION OF MARKETING/ ADVERTISING/ THEORY/PRINCIPLES/CONCEPTS
MARKETING/ ADVERTISING APPLICATION AND INTEGRATION OF LITERATURE (30%) GOOD… MARKETING AND ADVERTISING INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS APPROPRIATE TO THE CONTEXT AND ATTEMPTS TO BE CONSISTENT. VERY GOOD… MARKETING AND ADVERTISING INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS ABOVE AVERAGE.
EXCELLENT… MARKETING AND ADVERTISING INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS IMPRESSIVE.
DISCUSSION /ANALYSIS /CRITICAL Assessment &/OR REFLECTION (30%) GOOD… LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL Assessment &/OR REFLECTION BUT MORE IDEAS/POINTS COULD BE ADDRESSED /DEVELOPED FURTHER.
VERY GOOD… LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL Assessment &/OR REFLECTION & A FEW IDEAS/POINTS COULD BENEFIT FROM FURTHER DEVELOPMENT &/OR Assessment/COMPARISON. EXCELLENT… LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL Assessment &/OR REFLECTION CLEARLY DEVELOPING POINTS IN THE APPROPRIATE WAY WITH THOROUGH CONSIDERATION OF ALL POSSIBILITIES.
THE BEST WORK WILL HIGHLY DEVELOPED AND FOCUSED AND ATTEMPTS A HOLISTIC TREATMENT OF THE TASK/PROBLEM.
PRESENTATION STYLE AND STRUCTURE (15%)
GOOD…CLEAR PRESENTATION & ESSAY STRUCTURE. WRITING IS MAINLY CLEAR BUT SOME SPELLING &/ OR GRAMMATICAL ERRORS. VERY GOOD… PRESENTATION & ESSAY STRUCTURE, PARAGRAPHING, FLUENT ACADEMIC WRITING STYLE.
VERY FEW GRAMMATICAL ERRORS & SPELLING MISTAKES.
EXCELLENT … PRESENTATION & ESSAY STRUCTURE. ARTICULATE & FLUENT ACADEMIC WRITING STYLE. ONLY A MINOR ERROR.

Deadline for Submissions Marks and Criticism Weekdays earlier than 10 a.m.

Marks and suggestions on submission deadlines

Earlier than 10 a.m.,

15th week

20 days after the deadline (L4, 5 and 7)

15 days after the deadline (L6)

10 working days after deadline (block supply)

Click on or faucet to enter a date.

Unit title & code

Topical Advertising and marketing Communications Observe MAR031-Three

Task quantity and title

Task 2

Assessment kind

Examination

Weighting of Assessment

60%

Unit studying outcomes

1. Exhibit the next data and understanding

• Exhibit a crucial understanding of how theories of promoting and advertising and marketing communications are utilized in a recent setting.

2. Exhibit the next abilities and skills.

• Apply abilities of crucial Assessment and communication to skilled follow requirements within the context of ‘actual world’ issues and make the most of suggestions for self-improvement.

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