Posted: April 9th, 2022

Digital Media

PROJECT REQUIREMENTS
Select an organization or company that used or uses digital or social media to impact others. CREATE A PRESENTATION (using a professional presentation application such as Microsoft PowerPoint, Prezi, or Apple Keynote for the Mac) highlighting the information you found.

NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).
PLEASE SELECT A DIFFERENT COMPANY THAN THE ONE YOU USED IN PROJECT 1. (DO NOT USE NIKE)

SECTION 1: ORGANIZATION OR COMPANY INFORMATION
Provide the following information about the organization or company you select. Answer the questions below:
Item 1: What is the name of the organization or company?
Item 2: What year was the organization or company established?
Item 3: What is the organization’s or company’s goal or mission?
Item 4: Provide the company’s or organization’s website address (URL), if available.
Item 5: Where is the company or organization’s headquarters located?
Section 1 Source: Include at least one source for Section 1. Include this source as an in-slide citation and on your References slide(s).

SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL MEDIA INFLUENCE
Describe how digital or social media was used to influence others while answering the following questions:
Item 1: Describe how digital or social media was used to influence others. Provide at least one example, instance, or situation that highlights this influence.
Item 2: In the example, instance, or situation you provided in Item 1, what specific digital or social media platforms were used (e.g. Facebook, Twitter, Instagram, Snap chat, Pinterest, or YouTube) and how were they used?
Item 3: What occurred as the result of the use of digital or social media? Describe the impact or magnitude of the change.
Section 2 Source: Include at least one source for Section 2. Include this source as an in-slide citation and on your References Slide(s).

SECTION 3: ANALYSIS
What was the full impact of the use of Digital or Social Media?
Item 1: Was the change created by the use of digital or social media positive or negative (or both) in your opinion?
Item 2: How successful was the company in accomplishing the objective? Support your answer.
Item 3: List one thing the company could have done better to accomplish their objective.
Section 3 Sources: Include at least one source for Section 3. Include the source as in-slide citation and on your References page.

SLIDE SETUP AND ORGANIZATION
Your presentation must include the following slides and sections:
Item 1: Title Slide
Your Title Slide should contain the following:

• Project Name
• Your Name
• Instructor’s Name
• Course name and section number
Item 2: Organization or Company Information (Section 1)
Item 3: Description of the Digital Media Influence (Section 2)
Item 4: Analysis of the Digital Media Influence (Section 3)
Item 5: Summary Slide
Item 7: References Slide(s) (Your References MUST be in Help write my thesis – APA format)!

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