Posted: August 2nd, 2023
BSB52415 Diploma of Marketing & Communication
BSBMKG515 Conduct a Marketing Audit
BSB52415 Diploma of Marketing & Communication
Student Name:
(Please write in block letters)
Student ID Number:
(Please write in block letters)
Assessors Name:
Assessment Due:
Week 8 Submission Date:
Assessment Tasks Satisfactory Not Yet Satisfactory Did Not Submit
Workshop Assessment – Report / Presentation ? ? ?
Feedback to Students:
ASSESSOR’S DECLARATION:
I hereby certify that the above student has been assessed by myself and all assessments are carried out as per the Academy’s Assessment Policy & Procedure.
I declare that the student’s work evidence is current, authentic, valid and sufficient
ASSESSOR SIGNATURE ____________________________ Date: ______________
Student’s signature
Assessment Submission rules and conditions
Read all the instructions below before attempting the assessment task. Assessment tasks are tools used to determine if you have the knowledge and skills to complete tasks to industry standards within the workplace. Your trainer/assessor will help you throughout this task and it is your responsibility to provide enough evidence to justify a competent decision by the trainer/assessor. If you do not understand the questions or what is required, ask your trainer/assessor for assistance.
• For group assessments, all students are to contribute to the assessment tasks. You must work in groups when the assessment is required and when that is the case you will be allocated in to groups by your trainer in the class; hence your active presence is necessary
• Role play/presentation if part of the assessment must be done by all students. Photos or video may be taken as part of the evidence.
You are to complete all tasks by the due date and assessments must have a coversheet attached. Online submission opens one week prior to the due week and cut-off date is set on Saturday at 11:55pm in the week of due date. If you think you do not have enough time to complete the tasks by the due date, discuss with the trainer/assessor the reasons of why you cannot submit on time. Assessment tasks submitted late may not be accepted by your trainer/assessor, leaving the learner with a Did Not Submit (DNS) result.
Writing your responses
When answering questions, ensure that your answers are detailed enough so the assessor can draw a conclusion that you have the knowledge and/or skills to demonstrate competency. When producing reports, please make sure that your project has the following complete information:
A Title Page, Table of Contents, Page Numbers, Reference List, ensuring that your answers thoroughly match the questions asked.
Answer all questions in your own words to avoid plagiarism.
Plagiarism/ Academic Misconduct
Plagiarism by a student will result in an automatic ‘NYS’, and as well as being recorded, may result in further disciplinary action such as a student’s exclusion from a course. Plagiarism is presenting and using someone else’s work, writings or ideas as your own with or without their consent.
Some examples of plagiarism as follows
• Presenting work by another individual as one’s own unintentionally
• Handing in assessments markedly similar to or copied from another student
• Handing in assessments without the sufficient acknowledgement of sources used, including assessments taken totally or in part from the Internet
Academic misconduct is a serious matter and any breach of misconduct will be treated seriously as per the Policy of the organisation. Impersonating or allowing another individual to impersonate you, for the purpose of completing an assessment or presentation is considered a fraud.
Marking of Assessments
On submission of your assessment it will be marked for a result of either Satisfactory (S) or Not Yet Satisfactory (NYS). If you receive a NYS result, you will be asked to redo the tasks again. To achieve a competent result with this unit, all tasks need to be completed and marked as satisfactory. Your trainer/assessor will provide feedback to you on each task, outlining where you must improve to achieve a Satisfactory (S) result. When all tasks are marked as Satisfactory (S), you will receive a result of Competent (C) for this unit otherwise, you will be marked Not Yet Competent (NYC). Assessments submitted to the trainer/assessor after the due date may not be accepted, and you may have to a resubmission fee.
Assessment appeals
Appeal process – If you feel the decision made by your assessor was incorrect please refer to your Student Handbook for information on assessment appeals for the required steps to appeal this decision. Download the assessment you want to appeal and complete the appeal box in Feedback Evaluation Sheet by signing as to whether you wish to appeal. You are required to hand the hard copy in to student services.
Submission requirements
If an assessment is not submitted in accordance with the submission requirements, then it will be deemed as being non-compliant. Non-compliant submissions result in pending on being marked and /or recorded NYS.
• All submissions must be done by PDF file. The Student is required to convert word file assessments, PowerPoint presentation and other attachments to PDF before submitting unless the evidence is required to submit its original format (eg. word or excel).
• The first page in the file must be cover page. Both the cover page must contain student name and student number.
• The Student is allowed by default to upload up to five documents on each submission. You must upload each file separately. You must not upload zip file.
• Submissions from overseas are not allowed as students are required to be in Australia to attend their regular classes.
Name……………………………………………… Student ID………………………………………..
Signed ……………………………………………. Date …………………………………….
APPEAL PROCESS:
I would like to appeal the outcome of this assessment as per the appeals procedure in the Student Handbook
Student’s signature: _______________________ Date: __________________
Introduction
This is an individual assessment requiring demonstration of written & oral communication skills. You are required to demonstrate your ability to communicate and work with others throughout class activities, therefore adequate class participation is required to attain Satisfactory (S) in this assessment.
The purpose of this assessment is to display your knowledge on how to conduct marketing audits on activities described in a marketing plan, prepare for marketing audits, identify marketing audit forms, conduct an external and internal audit, and prepare a marketing audit report. This audit report addresses the elements of competency for the unit BSBMKG515: Conduct a marketing audit.
Your assessor will be marking you against the criteria for achieving competency outlined in assessment result-sheet to ensure you have met the requirements of this assessment. Your assessor will also fill out the assessment feedback sheet and provide this to you outlining your overall result for the unit with feedback. You will have the opportunity to make your own comments and you will both sign this sheet if you agree upon the result.
Should your assessor deem you “not yet satisfactory” and require re-assessment, your assessor will inform you of the process for re-assessment. If you feel the decision made by your assessor was incorrect, please refer to your student handbook for information on the assessment appeals process and the steps you can take to lodge an appeal.
Task
You are a part of the marketing management team. Your task is to prepare a marketing audit report based on external and internal audit results your team will conduct.
As a part of this team you need to:
• Read the case study: David Jones takes a long look at shop tactics
Work Simulated Scenario:
Question-A:
Write and submit your own copy of the Audit Report. In your Audit Report you should:
Identify main purpose of the marketing audit, e.g.:
? Investigating potential macro- and micro-environmental factors affecting business and marketing operations
? Obtaining a comprehensive description of all major marketing activities of David Jones
? Providing a basis for David Jones’ marketing planning activities
a. Determine the scope and methodology of the audit
b. Determine the audit timeframe
c. Identify the stakeholders involved in carrying out the audit at David Jones
d. Identify the main characteristics of the audit as well as the audit’s main elements
e. Identify different forms of marketing audit and then select the one that in your opinion best meet the requirements of the marketing plan at David Jones
f. Identify criteria to use in an external marketing audit, e.g.:
? David Jones and competitor characteristics
? David Jones consumer needs
? Credit availability to consumers
? Demographics and Forecast trends such as: age, income growth, size, regional distribution of population
? General effects that changes in the law and politics may have on David Jones
? Influence of technology on the operations and substitution of products and services of David Jones’ business
? Interest rates and cost of capital
? Macro-external environment elements, including: demographic, economic, ethical, political, legal, physical/geographic, social, cultural, and technological
? Material shortages
? Micro-external environment elements, including: buyer and consumer behaviour, market demand, competition facing David Jones
? Product or service usage at David Jones
? Social and cultural factors
? Unemployment
g. Identify and describe qualitatively and quantitatively external environmental factors (such as business environmental factors, general economic and demographic environmental factors, political, fiscal, legal, social and cultural environmental factors) as well as the technological factors, market characteristics and competitive factors relating to or affecting the business
h. Identify criteria to use in internal marketing audit – e.g.:
? Existing research data and marketing information systems for David Jones
? Industry sources – for David Jones operations, logistics, consumer variety, and substitutes
? Internal data such as sales, promotions and product or service development
? Organisation structures at David Jones
? Supply chain management and logistics at David Jones
i. Describe the marketing organization (e.g. functional efficiency, organization’s formal structure) and marketing systems (e.g. marketing control, marketing information, marketing planning, product, service and concept related systems) at David Jones
j. Identify the marketing productivity in terms of profitability and cost effectiveness
k. Compile your marketing audit report based on David Jones requirements (assume/ask your trainer)
l. Crosscheck and explain your report meets the requirements of marketing audit form as well as plan
Question-B:
1. Prepare and conduct a PowerPoint presentation (10-15 slides maximum) to your stakeholders (classmates, the trainer, any industry visitor, etc.). to demonstrate how you would address the following requirements:
a. Identify participants from David Jones likely to be involved in carrying out a marketing audit
b. Identify and describe, in qualitative and quantitative terms, external environmental factors facing David Jones, which meet requirements of audit process
c. Identify and describe, in qualitative and quantitative terms, technological factors, market characteristics and competitive factors relating to or affecting David Jones, which meet audit process requirements
d. Describe the marketing organisation in accordance with requirements at David Jones and the audit, and
e. Describe the marketing systems in accordance with requirements at David Jones and the audit.
Observation Checklist Sheet
Assessment Task 1
STUDENT NAME: STUDENT’S NO:
UNIT NAME:
Presentation Observation Checklist
You are required to demonstrate your ability to communicate and work with others throughout class activities, therefore adequate class participation is required to attain Satisfactory (S) in this assessment.
Assessors Comments
1 2 3
Question-A:
Write and submit your own copy of the Audit Report. In your Audit Report you should:
Question-B:
2. Prepare and conduct a PowerPoint presentation (10-15 slides maximum) to your stakeholders (classmates, the trainer, any industry visitor, etc.). to demonstrate how you would address the following requirements:
Greeted the stakeholders appropriate to the time of day
The introduction of the presentation told the stakeholders what to expect from the presenation
Allows stakeholders to ask questions and clarifies their doubts
Used powerpoints effectively
Identified and described, in qualitative and quantitative terms, external environmental factors facing David Jones, which meet requirements of audit process
Identified and described, in qualitative and quantitative terms, technological factors, market characteristics and competitive factors relating to or affecting David Jones, which meet audit process requirements
Student had good eye contact during the presentation.
Student summarized the main points before finishing.
Order | Check Discount
Sample Homework Assignments & Research Topics
-
Level 3 108 Margaret Street
-
Strategic Marketing and the New Venture
-
1
School of Accounting Information Systems and Supply Chain
—
Business Project Management (BUSM4611)
Assessment 3: Project appraisal report
Overview
Each individual student will work on a supplied project and will answer some specific questions and submit the project
appraisal report. The project appraisal report is an opportunity for post-graduate students to demonstrate what they
have learned during the semester on project management.
Course Learning Outcomes
This assessment is linked to the following Course Learning Outcomes:
CLO 2 Critically appraise projects using industry standards and methods
CLO 4 Substantiate recommendations for enhancing project performance using relevant research
Assessment Type: Report, Individual assessment Word limit: 2000 words
(reference list included in
word count)
Due date: Thursday of Week 7,
23:59 (Melbourne time)
Weighting: 30%
2
Assessment details
Details
You are required to develop a project evaluation report based on a case study provided on Canvas. Your project
evaluation report will answer four specific questions which are provided with the case study. The project
evaluation report is an opportunity for you to demonstrate what you have learned during the semester about
project management. You have to write an evaluation report for a project based on a case study on Canvas. In your report evaluating the project, you will answer four questions that come with the case study. The project evaluation report is your chance to show what you’ve learned about the project over the course of the semester.
project management.
You should answer each question in a logical way and use references from books and academic journals.
You should present your answer to each question logically and use references from academic journals and books
to substantiate key points. You should cite at least 3 different references in each answer using the RMIT
Harvard/Business format. We would like you to demonstrate independent research into project management
concepts. Thus, the references provided in the summary case study and the course text are not included in the
minimum 3 references required for each answer. You may cite them, but your answers should focus on project
management concepts, practice and evidence-based solutions that respond to the question rather than a detailed
description of issues evident in the case. The requirement to use three project management references beyond
those provided with the case and the course text is noted as 3 new references in the assessment rubric.
The assessment criteria noted in the rubric specifies originality. This means you must avoid over reliance on
quotations in your answer. You are encouraged to paraphrase sources wherever possible and to compare and
contrast sources to demonstrate critical analysis of the issues.
Some of the answers are matters of opinion and you will need to study the literature for ways to approach them.
To support your answer, you can refer to project management books, PMBOK, peer reviewed journal articles and
authenticated sources.
This assignment must be presented in a word document containing 4 numbered sections. The section number
should correspond to the question being answered. E.g. 1-4. You must also include a RMIT Harvard/Business
format reference list at the close of your submission. No title sheet, introduction, conclusion or executive summary
is required. You just need to answer the four questions and include a reference list.
Submit your report via the Turnitin submission point on Canvas. It is your responsibility to ensure your report has
a satisfactory Turnitin result when you submit. This means you should submit early to allow time to read, interpret
results, and to fix any issues that are evident. Usually, it should record a matching score of less than 20%. We are
using a common set of questions so in some circumstances a higher score may be acceptable providing only
common elements are highlighted (e.g. Section headings/name of the case).
Where whole sentences or significant portions of sentences are highlighted, try to paraphrase to reduce similarity
when resubmitting your report. Do not copy and paste the case summary, case study report or case references
without citing sources in accordance with the RMIT Harvard/Business format. When you refer to the case, ensure
you cite the relevant source. All text copied from a source must appear in quotation marks with a citation. All
paraphrased text based on a source must include a relevant citation to demonstrate your research.
A whole list of references being highlighted as coming from a single source is also problematic whereas a multi
coloured reference list is usually OK. Familiarise yourself with how to use Turnitin to check the originality of your
submission via the Turnitin submission point on Canvas. Make sure you check your work well in advance of the
submission due date. Always ask your tutor if you are concerned about Turnitin results.
Only upload one word file containing your report. Do not upload or include a cover sheet in your submission. It is
not necessary as uploading to Turnitin indicates your agreement to the terms of assessment submission.
3
Referencing guidelines
You must acknowledge all the sources of information you have used in your
assessments.
Please use RMIT Harvard referencing style for this assignment. Please visit RMIT
library referencing page for more tools such as EndNote, referencing tutorials and
referencing guides for printing.
Submission format
Upload as one (1) single file to Turnitin via the link below. Make sure the file
type is an accepted format. For further information, refer to the Turnitin
guide .
Academic integrity and plagiarism
Academic integrity is about honest presentation of your academic work. It means acknowledging the work of others
while developing your own insights, knowledge and ideas.
You should take extreme care that you have:
− Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted
(i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through
the appropriate referencing methods,
− Provided a reference list of the publication details so your reader can locate the source if necessary.
This includes material taken from Internet sites.
If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have
passed off the work and ideas of another person without appropriate referencing, as if they were your own.
RMIT University treats plagiarism as a very serious offence constituting misconduct.
Plagiarism covers a variety of inappropriate behaviours, including:
− Failure to properly document a source
− Copyright material from the internet or databases
− Collusion between students
For further information on our policies and procedures, please refer to the University website.
Assessment declaration
When you submit work electronically, you agree to the assessment declaration.
Use RMIT
Business
(Harvard
Style) for this
assessment.
4
Assessment Criteria
Criteria Ratings Pts
HD D C P N
Question 1
Original critical analysis of the key
project management concept
(highlighted in the question) with
respect to the case is presented.
Three new high-quality references
beyond those provided in the case
and the course text are cited to
support key points.
Original critical
analysis of the key
project
management
concept
(highlighted in the
question) with
respect to the
case is presented.
Three new high quality references
beyond those
provided in the
case and the
course text are
cited to support
key points.
Original critical analysis
of the key project
management concept
(highlighted in the
question) with respect
to the case is
presented. Three new
high-quality references
beyond those provided
in the case and the
course text are cited to
support key points. One
or two minor issues are
noted but the answer is
very good.
Original critical
analysis of the key
project
management
concept
(highlighted in the
question) with
respect to the case
is presented. Three
new high- quality
references beyond
those provided in
the case and the
course text are
cited to support key
points. Some
issues are noted
but the answer is
good.
Original critical
analysis of the key
project management
concept (highlighted in
the question) with
respect to the case is
presented. Three new
high-quality references
beyond those provided
in the case and the
course text are cited to
support key points.
Several issues are
noted but the answer
is satisfactory.
Limited or no
critical analysis of
the key project
management
concept is
presented. Too
few new or no
references are
presented to
support key points.
A zero grade
applies if the
criteria is not
addressed or no
submission is
received.
7 to >5.59 Pts 5.59 to >4.89 Pts 4.89 to >4.19 Pts 4.19 to >3.49 Pts 3.49 to >0 Pts 7
Question 2
Original critical analysis of the key
project management concept
(highlighted in the question) with
respect to the case is presented.
Three new high-quality references
beyond those provided in the case
and the course text are cited to
support key points
Original critical
analysis of the key
project
management
concept
(highlighted in the
question) with
respect to the
case is presented.
Three new high quality references
Original critical analysis
of the key project
management concept
(highlighted in the
question) with respect
to the case is
presented. Three new
high- quality references
beyond those provided
in the case and the
course text are cited to
Original critical
analysis of the key
project
management
concept
(highlighted in the
question) with
respect to the case
is presented. Three
new high- quality
references beyond
Original critical
analysis of the key
project management
concept (highlighted in
the question) with
respect to the case is
presented. Three new
high-quality references
beyond those provided
in the case and the
course text are cited to
Limited or no
critical analysis of
the key project
management
concept is
presented. Too
few new or no
references are
presented to
support key points.
5
beyond those
provided in the
case and the
course text are
cited to support
key points. The
answer is of a
professional
standard.
support key points. One
or two minor issues are
noted but the answer is
very good.
those provided in
the case and the
course text are
cited to support key
points. Some
issues are noted
but the answer is
good.
support key points.
Several issues are
noted but the answer
is satisfactory.
A zero grade
applies if the
criteria is not
addressed or no
submission is
received.
7 to >5.59 Pts 5.59 to >4.89 Pts 4.89 to >4.19 Pts 4.19 to >3.49 Pts 3.49 to >0 Pts 7
Question 3
Original critical analysis of the key
project management concept
(highlighted in the question) with
respect to the case is presented.
Three new high-quality references
beyond those provided in the case
and the course text are cited to
support key points.
Original critical
analysis of the key
project
management
concept
(highlighted in the
question) with
respect to the
case is presented.
Three new high quality references
beyond those
provided in the
case and the
course text are
cited to support
key points. The
answer is of a
professional
standard.
Original critical analysis
of the key project
management concept
(highlighted in the
question) with respect
to the case is
presented. Three new
high- quality references
beyond those provided
in the case and the
course text are cited to
support key points. One
or two minor issues are
noted but the answer is
very good.
Original critical
analysis of the key
project
management
concept
(highlighted in the
question) with
respect to the case
is presented. Three
new high- quality
references beyond
those provided in
the case and the
course text are
cited to support key
points. Some
issues are noted
but the answer is
good.
Original critical
analysis of the key
project management
concept (highlighted in
the question) with
respect to the case is
presented. Three new
high-quality references
beyond those provided
in the case and the
course text are cited to
support key points.
Several issues are
noted but the answer
is satisfactory.
Limited or no
critical analysis of
the key project
management
concept is
presented. Too
few new or no
references are
presented to
support key points.
A zero grade
applies if the
criteria is not
addressed or no
submission is
received.
7 to >5.59 Pts 5.59 to >4.89 Pts 4.89 to >4.19 Pts 4.19 to >3.49 Pts 3.49 to >0 Pts 7
6
Question 4
Original critical analysis of the key
project management concept
(highlighted in the question) with
respect to the case is presented.
Three new high-quality references
beyond those provided in the case
and the course text are cited to
support key points.
Original critical
analysis of the key
project
management
concept
(highlighted in the
question) with
respect to the
case is presented.
Three new high quality references
beyond those
provided in the
case and the
course text are
cited to support
key points. The
answer is of a
professional
standard.
Original critical analysis
of the key project
management concept
(highlighted in the
question) with respect
to the case is
presented. Three new
high- quality references
beyond those provided
in the case and the
course text are cited to
support key points. One
or two minor issues are
noted but the answer is
very good
Original critical
analysis of the key
project
management
concept
(highlighted in the
question) with
respect to the case
is presented. Three
new high- quality
references beyond
those provided in
the case and the
course text are
cited to support key
points. Some
issues are noted
but the answer is
good.
Original critical
analysis of the key
project management
concept (highlighted in
the question) with
respect to the case is
presented. Three new
high-quality references
beyond those provided
in the case and the
course text are cited to
support key points.
Several issues are
noted but the answer
is satisfactory.
Limited or no
critical analysis of
the key project
management
concept is
presented. Too
few new or no
references are
presented to
support key points.
A zero grade
applies if the
criteria is not
addressed or no
submission is
received.
7 to >5.59 Pts 5.59 to >4.89 Pts 4.89 to >4.19 Pts 4.19 to >3.49 Pts 3.49 to >0 Pts 7
Reference list and length
An RMIT Harvard/Business format
reference list is presented. All
entries are of high quality, complete
and correspond to citations
included in answers. The
submission meets length
requirements within the +/-10%
tolerance
An RMIT
Harvard/Business
format reference
list is presented.
All entries are of
high quality,
complete and
correspond to
citations included
in answers. The
submission meets
length
requirements
within the +/-10%
tolerance.
Presentation is of
a professional
standard.
An RMIT
Harvard/Business
format reference list is
presented. All entries
are of high quality,
complete and
correspond to citations
included in answers.
The submission meets
length requirements
within the +/-10%
tolerance. One or two
minor issues are noted
but presentation is very
good.
An RMIT
Harvard/Business
format reference
list is presented. All
entries are of high
quality, complete
and correspond to
citations included in
answers. The
submission meets
length
requirements within
the +/-10%
tolerance. Some
issues are noted
but presentation is
good.
An RMIT
Harvard/Business
format reference list is
presented. All entries
are of high quality,
complete and
correspond to citations
included in answers.
The submission meets
length requirements
within the +/-10%
tolerance. Several
issues are noted but
presentation is
satisfactory.
References are
incomplete/missing
or incorrectly
formatted and/or
the report does not
meet length
requirements
within the +/-10%
tolerance.
A zero grade
applies if the
criteria is not
addressed or no
submission is
received.
7
2 to >1.59 Pts 1.59 to >1.39 Pts 1.39 to >1.19 Pts 1.19 to >0.99 Pts 0.99 to >0 Pts 2
Total: 30 pts
Tags:
write my essay no plagiarism,
write my essay for me by native writer,
write,
thesis examples,
research paper samples