Posted: December 31st, 2022

Unit 54 E-Commerce & Strategy for Business

Unit 54 E-Commerce & Strategy for Business
ASSIGNMENT FRONT SHEET
Centre Name
Qualification HND in Business
Unit number and title Unit 54 E-Commerce & Strategy for Business
Learner Name
Assessor Name
Date issued Completion date Submitted on
Assignment Title
Assessment criteria to be assessed in this assignment

ASSIGNMENT BRIEF
Unit number and title Unit 54 E-Commerce & Strategy for Business
Qualification HND in Business
Start date
Deadline/Hand-in
Assessor
Assignment title
In this unit, students will gain an understanding of how and why businesses and organisations develop e-commerce strategies to remain competitive in the global market. Students will develop an appreciation of the elements and resources required to set up an e-commerce site and will be engaged in the design and implementation of their own strategies that would, in reality, form part of a secure e-commerce site.

Students will examine the impact that e-commerce has on society and the global market for consumers, buyers and sellers in terms of the benefits and drawbacks of online purchasing. Students will research and investigate the technologies involved in setting up a secure e-commerce site in preparation for their own e-commerce strategy. Students will devise a strategy based on an element of e-commerce, for example designing a shopping cart, an ordering system, payment system or an online marketing system. Their design should be fully implemented and evaluated in terms of its success or failure.

On successful completion of this unit, students will have gained a technical and a practical insight into e-commerce strategy, design and development. As a result, they will develop skills such as communication literacy, critical thinking, analysis, reasoning and interpretation, which are crucial for gaining employment and developing academic competence.
Learning Outcomes
On completion of this assignment learners should:
LO1 Examine the strategies employed by and the impact of e-commerce on business organisations E-commerce, or the buying and selling of goods and services over the internet, has had a significant impact on business organizations in recent years. Many businesses have adopted e-commerce as a way to reach a wider market, reduce costs, and increase efficiency. Here are some of the strategies that businesses have employed and the impact that e-commerce has had on them:

Online marketplaces: Many businesses, particularly small and medium-sized enterprises, have used online marketplaces such as Amazon, eBay, and Etsy to sell their products. These marketplaces offer a platform for businesses to reach a global audience and reduce the cost of setting up and maintaining their own online store. However, the fees and commissions charged by these marketplaces can cut into businesses’ profits.

Direct-to-consumer (D2C) sales: Some businesses have chosen to bypass online marketplaces and sell their products directly to consumers through their own e-commerce website or social media channels. This allows businesses to have more control over the customer experience and retain more of the profits from their sales. However, D2C sales require businesses to invest in marketing and customer acquisition, which can be expensive.

Subscription models: Many businesses have adopted subscription models, in which customers pay a regular fee to receive products or services. This can provide a stable source of revenue for businesses and encourage customer loyalty. However, subscription models require businesses to constantly produce new content or products to keep customers engaged.

The impact of e-commerce on business organizations has been significant. E-commerce has made it easier for businesses to reach a global market and reduce the costs of traditional brick-and-mortar retail. However, it has also intensified competition and made it harder for businesses to differentiate themselves in a crowded online marketplace. In addition, e-commerce has raised concerns about data privacy and security, as well as the environmental impact of the increasing amount of goods being shipped globally. Overall, the impact of e-commerce on business organizations has been both positive and negative, and businesses must carefully consider the strategies they employ in order to succeed in the digital economy.
LO2 Analyse the hardware, software, web-based and database technologies involved in setting up a secure e-commerce site
LO3 Design an e-commerce strategy based on a given end-user requirement for a target audience.
LO4 Implement an e-commerce strategy based on a given end-user requirement for a target audience.
Assignment Task You have been pointed to select an organisation of your choice that is in the e-commerce sector and address the tasks below.

Task 1 – Report – LO1

Your manager has assigned this task to you and you need to prepare a well formatted research report of 600-800 words which must include the following:

Discuss the importance of addressing and meeting customer expectations when employing an ecommerce strategy, giving specific examples.

Evaluate how e-commerce has been used to improve an element of business operations, giving specific examples.

Critically evaluate the benefits and drawbacks of utilising e-commerce.

Task 2 – Fact sheet – LO2

Your manager is well impressed by your previous report and is assigning you your next task where you must produce a fact sheet of 600-800 words which must include the following:

Analyse different types of technologies involved in setting up a secure e-commerce site.

Critically analyse the role that technologies play in the development and sustainability of e-commerce.

Justify the importance of communications technology in e-commerce design.

Task 3 – Formal Strategy – LO3

In this task, your manager would like for you to produce a formal strategy covering 700-900 words by addressing the following:

Discuss the types of strategy that could be used to drive an e-commerce solution.

Design an e-commerce solution based on a specified requirement or strategy.

Design an e-commerce strategy that integrates functionality to solve issues and challenges to successfully meet the end-user requirement or specification.

Appraise the design and functionality of the ecommerce strategy for providing a seamless customer experience.

Task 4 – E-commerce site– LO4

In this last task, your manager would like for you to continue with the previous strategy and now implement this by building an e-commerce site covering 500-700 words by addressing the following:

Build an e-commerce interactive site, based on a specified requirement or strategy.

Produce an ecommerce interactive site that applies features and theme, aligned to specified requirement or strategy.

Create an ecommerce interactive site that includes engaging UI and UX design components.

Submission Format: The submission should be written in a concise, formal business style using 1.5 line spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate and ensure that the report is justified aligned. All work must be supported with research and all research resources should be cited & referenced using the Harvard referencing system. Please also provide a Reference List including all cited materials using the Harvard referencing system.
Assignment Guidelines:

In this unit, you must complete all tasks.
Please submit all Assignments ON TIME, BY THE DEADLINE.
All assignments will be subject to PLAGIARISM checks. PLAGIARISM is a serious academic offence and will automatically lead to ACADEMIC MISCONDUCT PROCEDURES. In the event of COLLUSION (similar/identical submissions) please note that both students will automatically be subject to ACADEMIC MISCONDUCT PROCEDURES.
When IPADS/TABLETS/MACS are used, please make sure documents are saved as .doc or .docx. Otherwise the submission will not be valid and may not be marked.
For your assignments, you should use a standard font (e.g. Arial, Times New Roman), font size 12 for body text and bigger sizes for sub-headings and headings. Your line spacing should be 1.5-2.0.
You should answer all questions and produce evidence for each task as specified.
Assignments submitted after the deadline will not be accepted unless mitigating circumstances supported with valid evidence.
Start each answer on a new page and pages should be numbered. Highlight each question clearly.
Include a Bibliography at the end of the assignment and use the Harvard referencing system. All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of access), etc.
Try to give the page numbers, publishers’ details and the year of publication
In order to pass, you need to address all the Los.
Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure.

Recommended resources

BONES, C. and HAMMERSLEY, J. (2015) Leading Digital Strategy: Driving Business Growth

Through Effective E-commerce. 1st Ed. Kogan Page.

CHAFFEY, D. (2019) Digital Business and E-Commerce Management. 7th Ed. Financial

Times: Prentice Hall.

HAMMERSLEY, I. and HAMMERSLEY, M. (2018) Ultimate Guide to E-commerce Growth.

Smartebusiness Ltd.

PHILLIPS, J. (2016) Ecommerce Analytics: Analyze and Improve the Impact of Your Digital

Strategy. 1st Ed. Pearson FT Press.

Websites

www.ecommercefuel.com eCommerce Fuel

www.irpcommerce.com IRP Commerce

E-commerce resources on the web

www.networksolutions.com Network Solutions

Education Centre

Developing an e-commerce strategy

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