Posted: December 27th, 2022

BHAT3002 Event Management Report

Unit BHAT3002 Event Management
Assessment Type Report – Individual
Assessment Number A4
Assessment
Weighting Event Management Report
35%
Alignment with Unit
and Course Unit Learning Outcome Graduate Attributes
Assessed
ULO 1 Discuss the concepts of Events
& Attractions
ULO 2: Examine the management and
marketing frameworks underpinning
successful event management.
Event management is the process of planning, organizing, and executing events, such as conferences, festivals, exhibitions, and meetings. Successful event management requires the use of various management and marketing frameworks to ensure that the event is well-planned, well-executed, and meets the needs of the target audience.

Some key management frameworks that are commonly used in event management include:

Project management: Project management involves the planning, organization, and control of resources to achieve specific goals within a specific time frame. In the context of event management, this might include creating a project plan, setting budgets and timelines, and coordinating the efforts of different team members.

Risk management: Risk management involves identifying and assessing potential risks to the event, and taking steps to mitigate or eliminate those risks. This might include developing contingency plans, obtaining insurance, and conducting regular risk assessments.

Quality management: Quality management involves ensuring that the event meets or exceeds the expectations of the attendees and stakeholders. This might include setting quality standards, measuring customer satisfaction, and implementing continuous improvement processes.

Some key marketing frameworks that are commonly used in event management include:

Marketing mix: The marketing mix refers to the four key elements of marketing: product, price, place, and promotion. In the context of event management, this might involve deciding on the type of event, setting ticket prices, choosing a venue, and promoting the event to the target audience.

Customer relationship management (CRM): CRM involves managing the interactions with customers and stakeholders throughout the event lifecycle, from planning and promotion to execution and follow-up. This might include using customer data and feedback to personalize the event experience, and building long-term relationships with attendees.

Marketing communications: Marketing communications involves using various channels and tactics to communicate with and persuade the target audience. In the context of event management, this might include creating a marketing plan, using social media, email marketing, and other channels to promote the event, and creating compelling content to engage the audience.
The management and marketing frameworks used in event management play a critical role in ensuring that the event is well-planned, well-executed, and meets the needs and expectations of the target audience.
ULO 3: Apply project management
tools and techniques.
ULO 4: Evaluate and demonstrate
the event planning process GA 1: Communication
GA 2: Collaboration
GA 3: Research
GA 4: Critical Thinking &
Problem Solving
GA 5: Ethical Behaviour
GA 6: Flexibility
Due Date/Time Week 12 – Thursday 10th June 2021
via Moodle Turnitin 5:00pm (AEST)
Assessment Description Marketing Strategy and Reflection Report (2500 words)
Part A
A researched and planned marketing plan is crucial to the event success. Students are required
to present an overview of their Group event’s Marketing Strategy: Product, Target Market and
Promotional Plan detailing
• The Event name and product offering
• Target market using market segmentation
• Event colour palette
• Event promotional plan showing relevant promotional strategies (Digital -Social
media/website, print, TV/radio, Direct marketing)
Part B
Reflection report (1000 words)
Students are to write a 1000 word reflection analyzing their key learnings of the Project
Management Process of Event Management. Whilst this is a subjective reflection, Students
must research Event Management resources to support their discussion and include a
minimum of two academic sources.

Submission
Misconduct • The assessment will be submitted through Turnitin via your unit page on Moodle.
• Turnitin is plagiarism software, which will identify if you have copied information and
included it in your assessment.
• Copying information from others (i.e. websites, partner company information, or
other students etc.) without the acknowledging the author is classified as misconduct.
• To avoid being charged with Misconduct, students need to submit their own work
and apply Harvard Style Referencing (ask your lecturer or the learning support
coordinator ([email protected]) if you do not know what this means, or you
need Helpance applying it).
• The AIH misconduct policy and procedure can be read on the AIH website
(https://aih.nsw.edu.au/about-us/policies-procedures/).
• Use the AIH referencing guide accessible via Library and Learning Support Page on
Moodle.
Late Submission • Any assessment submitted past the specific due date and time will be classified as
Late.
• Any Late submission will be subject to a reduction of the mark allocated for the
assessment item by 5% per day (or part thereof) of the total marks available for the
assessment item. A ‘day’ for this purpose is defined as any day of the week including
weekends. Assignments submitted later than one (1) week after the due date will not
be accepted, unless special consideration is approved as per the formal process.
Special consideration • Students whose ability to submit or attend an assessment item is affected by sickness,
misadventure or other circumstances beyond their control, may be eligible for special
consideration. No consideration is given when the condition or event is unrelated to
the student’s performance in a component of the assessment, or when it is
considered not to be serious.
• Students applying for special consideration must submit the form within 3 days of the
due date of the assessment item or exam.
• The form can be obtained from the AIH website (https://aih.nsw.edu.au/current
students/student-forms/) or on-campus at Reception.
• The request form must be submitted to Student Services. Supporting evidence should
be attached. For further information please refer to the Student Assessment Policy
and associated Procedure available on
• (https://aih.nsw.edu.au/about-us/policies-procedures/).

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