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Posted: December 21st, 2022

Behavioral and Social Cognitive Theories

Behavioral theories focus on the role of reinforcement and punishment in shaping behavior. These theories posit that behavior is learned through the consequences that follow it, and that individuals are more likely to repeat behaviors that are reinforced and less likely to repeat behaviors that are punished.

Social cognitive theories, on the other hand, focus on the role of cognitive processes in shaping behavior. These theories posit that individuals acquire new behaviors by observing and imitating others, and that the way people think about and perceive their environment plays a significant role in shaping their behavior. Social cognitive theories also recognize the influence of social and cultural factors on behavior.

Both behavioral and social cognitive theories can be useful in understanding and predicting human behavior, and they are often used in combination to provide a more complete understanding of how behavior is shaped.
Behavioral and Social Cognitive Theories
This is your scenario: The
publishing house you are interning for is thinking of incorporating
personality tests into the firm’s job application process. The human
resources director has asked you to conduct research on different
personality tests and prepare a proposal.
Research a minimum of 3 free personality tests available online
1) Big Five Personality Test
2) Myers-Briggs Test
3) Rorschach test
Write a 525- to 700-word proposal, completing the following:
List and summarize the 3 or more tests you researched.
Describe any behavioral or social cognitive theory aspects that are
identified in these tests.
Identify and explain why you believe the test you selected will be the
best fit for your large publishing firm
Include a reference page at the end of the proposal
APA Sample Proposal

For class assignments, proposals can include an APA cover page as well as a reference page if sources are used. APA style does not provide direction for a proposal; therefore this sample is comprised of practical elements from an APA-formatted paper as well as content that would be found in a formal internal proposal.

• Font and Text Color o Use black o Use recommended fonts:

§ 11- point Arial § 11-point Calibri § 10-point Computer Modern black § 11-point Georgia § 10-point Lucida Sans Unicode § 12-point Times New Roman

• Layout and Spacing o All lines are double-spaced throughout the entire document. o Indent the first line of every paragraph using the tab key, set at five to seven

spaces or one-half inch. § Writers should ensure that a line is not tab indented when centering a

heading so as not to appear off center. o Use one space after a period at the end of each sentence. o Margins should be one inch on all sides of the document.

• Consider the Audience o Using your assignment directions as a guide, consider the audience of your

proposal. Are you making a proposal to your supervisor or another leader within your organization? Are you writing a proposal for a potential external client? A simple internal proposal, as modeled in this sample, will generally be less complex and detailed than a proposal for an external customer, which may require additional research. The requirements of your specific assignment will dictate the extent of the detail, background, and supporting data you include in your proposal.

• Purpose of the Proposal o A proposal should answer the following questions:

§ What is the problem? § What do you plan to do? § What are the benefits of your plan? § How will you implement your proposal? § What are the next steps?


Proposal Title

Student Name

University of Phoenix


Instructor Name



Proposal Title

The introduction of a proposal should state the problem succinctly and indicate a proposed plan

of action. The level one heading, below, can sum the problem up in a word or two.


The next few paragraphs will outline a detailed account of the problem and will include

any pertinent details associated with the problem.


This section of the proposal will include the recommended solutions. List between three

and five possible solutions, more or less, depending on the parameters of your course



The conclusion of the proposal will indicate a plan to meet and discuss the proposal

further and a desired timeline for doing so.


Reference Page

[Reference Page: Use a separate page to list the references and double-space the entire page.

The section label References is at the top of the page, centered and bold. Italicize the titles of

books and journals (including journal volume numbers). Eliminate this section if your proposal

does not use references.]

American Psychological Association. (2020). Publication manual of the American Psychological

Association (7th ed.).

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