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Posted: December 14th, 2022
Week 6 Assignment: Case Study Analysis
Case Study Analysis
Instructions
From the sources provided below or a case study you find through your own research in the library or Internet, provide an analysis of the company, the problem[s] they faced, and how they resolved the problem. This should be a 2-4 page analysis of the case to include:
Overview of the company
Overview of the problems the company faced
Identify key stakeholders
Solutions to the problems the company faced
Assess the performance of the company since the case study was written
Your personal assessment of the situation and an alternative strategy you would have used with anticipated outcomes
Note, once you choose a subject for the case study analysis, you may have to use different sources, including the subject’s own media pages to provide a comprehensive assessment. You only need to assess attributes related to what we have reviewed thus far in the class.
Week 6 Assignment: Case Study Analysis
Instructions
From the sources provided below or a case study you find through your own research in the library or Internet, provide an analysis of the company, the problem[s] they faced, and how they resolved the problem. This should be a 2-4 page analysis of the case to include:
1. Overview of the company
2. Overview of the problems the company faced
3. Identify key stakeholders
4. Solutions to the problems the company faced
5. Assess the performance of the company since the case study was written
6. Your personal assessment of the situation and an alternative strategy you would have used with anticipated outcomes
Note, once you choose a subject for the case study analysis, you may have to use different sources, including the subject’s own media pages to provide a comprehensive assessment. You only need to assess attributes related to what we have reviewed thus far in the class.
Possible sources:
Awad, M., Alzaatreh, A., AlMutawa, A., Ghumlasi, H. A., & Almarzooqi, M. (2020). Travelers’ perception of service quality at Dubai International Airport. The International Journal of Quality & Reliability Management, 37(9), 1259-1273. http://ezproxy.apus.edu/login?url=https://www.proquest.com/abicomplete/docview/2534042148/ACC6579BB041424EPQ/20?accountid=8289
Bose, I., & Gupta, S. (2021). Change management theories: A Study on COMAIR, South Africa. Indian Journal of Industrial Relations, 56(3), 480–491. http://ezproxy.apus.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip&db=bth&AN=151343402&site=ehost-live&scope=site
Camelia, G., Ioana-Valentina-Alexandra, M., & Larisa-Andreea, N. (2019). Organizational culture: a case study of the impact of ethical organizational culture on the efficiency of Accor hotels. Romanian Economic and Business Review, 14(2), 86-96. http://ezproxy.apus.edu/login?url=https://www.proquest.com/abicomplete/docview/2267397195/EE61768D05314B78PQ/3?accountid=8289
Chen, J., & Kitingern, K. (2020). A case study of factors affecting the performance of the hotel industry of Chiang Mai in Thailand and the impact of covid-19: Taking de chai hotel group as an example. Advances in Management and Applied Economics, 10(6), 63-76. http://ezproxy.apus.edu/login?url=https://www.proquest.com/abicomplete/docview/2502251495/EE61768D05314B78PQ/5?accountid=8289
Damnjanović, V., Lončarić, D., & Dlačić, J. (2020). Teaching case study: Digital marketing strategy of Accor hotels: Shaping the future of hospitality. Tourism and Hospitality Management, 26(1), 233-244. http://ezproxy.apus.edu/login?url=https://www.proquest.com/abicomplete/docview/2420172386/DDB7066C2ECE47BAPQ/30?accountid=8289
Dev, C., & Stroock, L. M. (2020). Neemrana hotels: Building a heritage hospitality brand. Cornell Hospitality Case Study, 20(8). https://ecommons.cornell.edu/handle/1813/72716
Writing standards:
• Written communication: Written communication is free of errors that detract from the overall message.
• APA formatting: Resources and citations are formatted according to APA style and formatting.
Review the Rubric for expectations
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