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Posted: December 6th, 2022

MG3009 Entrepreneurship and Small Business Ventures

MG3009 Coursework Brief 2022/23 1 of 4
Brunel Business School
Assessment Title: MG3009 Entrepreneurship and Small Business Ventures
Module Leader: Dr Wai Wai Joyce Ko
Distribution Date: October 2022
Submission Deadline: 12:00 noon on 14/12/2022
Feedback by : 20 working days after the submission the deadline
Contribution to overall module assessment: 100 %
Indicative student time working on assessment: 60 Hours
Word or Page Limit (if applicable): 2000 Words (+/-10%, excluding cover page, appendix and references)
Assessment Type (individual or group): Individual
Main Objective of the assessment
1. Demonstrate an understanding of the theories surrounding SME development/growth/survival and how they relate to the wider environment of
business support and economic development.
2. Assess the relevance and impact of Government initiatives in relation to the needs of SMEs, especially during start up phases.
3. Develop and evaluate business idea and plan taking into account issues such as resources management, business/market research, team
management and presentation. Develop and evaluate a business idea and plan while keeping issues like resource management, business/market research, team management, and presentation in mind.
4. Show critical self-reflection and self-evaluation of personal development through experiences and team activities.
4. Demonstrate critical self-reflection and self-evaluation of their personal development through experiences and team activities.
Description of the Assessment
Individual Assignment (100%)
Word limit: 2000 words (+/-10%, excluding cover page, appendix and references)
** please state your word count at the end of the references **
MG3009 Entrepreneurship and Small Business Ventures
Coursework Brief for 2022/23
MG3009 Coursework Brief 2022/23 2 of 4
Brunel Business School
PART I (50%):
Using the Business Model Canvas to visualizing the resources needed for a new business opportunity that you’ve identified to develop a new start-up
venture based in the UK.
PART II (50%):
Evaluate yourself and illustrate, to what extent, you can be a successful entrepreneur.
** Your answer in each of the two parts must discuss relevant theories/frameworks/concepts and examples. **
UG mark bands, degree equivalent and grade point bands [Senate Regulation 2] are:
Indicative Mark Band Degree class equivalent Grade Grade Point
90 and above 1 A* 17
80-89 1 A+ 16
73-79 1 A 15
70-72 1 A- 14
68-69 2.1 B+ 13
63-67 2.1 B 12
60-62 2.1 B- 11
58-59 2.2 C+ 10
53-57 2.2 C 9
50-52 2.2 C- 8
48-49 3 D+ 7
43-47 3 D 6
40-42 3 D- 5
38-39 Fail E+ 4
33-37 Fail E 3
30-32 Fail E- 2
29 and below Fail F 1
MG3009 Coursework Brief 2022/23 3 of 4
Brunel Business School
Submission Instructions
Coursework must be submitted electronically via the University’s WISEflow system. The required file format for this report is Adobe PDF. Your student ID
number must be used as the file name (e.g. 0123456.pdf). You must ensure that you upload your file in the correct format and use the College’s electronic
coursework coversheet. Please note that submissions of ‘.pages / .docx etc’ documents will not be accepted and must be converted to approved format.
The electronic coursework coversheet must be completed and included at the beginning of all coursework submissions prior to submitting on WISEflow.
Criteria Mark Descriptors
Shows an
understanding
of theory and
concepts, and
an ability to
critically assess
them.
Weighting 30%
Clear
demonstration of a
sophisticated,
critical and
thorough
understanding of
business
opportunity
identification and
the elements of
business model
canvas with
substantial
references.
Clear
demonstration of a
well-developed,
critical and
comprehensive
understanding of
business
opportunity
identification and
the elements of
business model
canvas with good
references.
Demonstration of a
critical and
substantial
understanding of
business
opportunity
identification and
the elements of
business model
canvas with
appropriate
references.
Provides evidence
of some critical
understanding of
business
opportunity
identification and
the elements of
business model
canvas with a few
appropriate
references.
Work does
demonstrate
evidence a partial
but uncritical
understanding of
business
opportunity
identification and
the elements of
business model
canvas and there is
limit references.
Work does not
demonstrate
understanding of
business opportunity
identification and the
elements of business
model canvas and there
is absence of
references.
Critical
Thinking,
Analysis and
Synthesis Skills.
Weighting 30%
High degree of
ability to structure
and synthesize
information and
argument that
provides clarity
throughout the
work. Analysis is
appropriate and
precise and
supported by
original argument.
Competent ability
to systematically
analyze and
synthesize
information.
Analysis is relevant
and effective.
Argument is well
sustained,
structured and
legitimate.
Analysis is evident
with some reliance
on description.
Some confusion but
most argument is
relevant and
adequate.
Mostly descriptive,
with minimal
analysis evident.
Limited coherent
argument that lacks
focus and direction.
Inadequate
evidence of analysis
and ability to
develop an
effective argument.
No evidence of analysis
and ability to develop
an effective argument.
MG3009 Coursework Brief 2022/23 4 of 4
Brunel Business School
Supports
arguments with
clear, effective
examples.
Weighting 20%
Excellent relevant
examples are
evident,
exceptionally
clearly articulated
and evidenced to
the questions.
Good relevant
examples are
evident, clearly
articulated.
Appropriate
relevant examples
are evident and
articulated.
Some relevant
examples are
evident.
Limited evidence. No evidence.
Overall
Structure and
Presentation
Weighting 20%
Exceptionally
competent and
fluent use of
expression.
Confident and
excellent use of
language.
Appropriate
citation and
references format.
Well expressed.
Clear and
appropriate use of
language.
Appropriate
citation and
references format.
Well expressed.
Clear and
appropriate use of
language.
Appropriate
citation and
references format.
Adequately
expressed but some
inconsistencies
apparent. Adequate
use of language.
Appropriate
citation and
references format.
Deficiencies in
expression.
Inconsistent and
inadequate use of
language.
Inappropriate
citation and
references format.
Very poor and mostly
inarticulate and
incomprehensible.
Inappropriate citation
and references format.
Academic Misconduct, Plagiarism and Collusion
Any coursework or examined submission for assessment where plagiarism, collusion or any form of cheating is suspected will be dealt with according to the
University processes which are detailed in Senate Regulation 6.
You can access information about plagiarism here.
The University regulations on plagiarism apply to published as well as unpublished work, collusion and the plagiarism of the work of other students.
Please ensure that you fully understand what constitutes plagiarism before you submit your work.
University’s Coursework Submission Policy
Please refer to BruNet for information on submitting late, penalties applied and procedures.
College’s Coursework Submission Policy
Please refer to BruNet for information relating to the College’s Coursework Submission Policy and procedures.
Extenuating Circumstances Policy
Please refer to BruNet for information relating to extenuating circumstances and procedures.

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