Posted: December 4th, 2022

Explain how Mandarin Oriental Hyde Park

Digital marketing campaign of Mandarin Oriental Hyde Park, London

Address the following steps of a digital marketing campaign. Please see attached.

1-Page Abstract

An abstract is a paragraph (150-300 words) that summarizes the main aspects of the paper in a prescribed sequence that includes 1) the overall purpose of the study and the research problem(s) you investigated; 2) the basic design of the study; 3) major findings or trends found as a result of your analysis; and, 4) a brief summary of your interpretations and conclusions.

Clear Outline

An outline is a short plan of the paper. It is usually presented in the form of a bullet point list where each bullet represents a separate paragraph. An outline has to help the customer complete the future paper, so it must have a clear structure and logically connected ideas.

Progressive delivery

With progressive delivery, you have an additional deadline by which you have to provide a first half of the paper for the customer. The customer may evaluate this work and add his or her commentary.

s of a digital marketing campaign. Please see attached.
Explain how Mandarin Oriental Hyde Park, London should go about its organic search engine strategy. Provide details of the following and justify your decisions:

1. Provide top 3 keywords (i.e. primary, secondary and tertiary) you will optimise for. Provide their search volumes and explain why they are relevant to the hotel. Explain how you conducted your keyword research.

2. Based on these keywords, identify and briefly describe one example of content you will produce (e.g. blog entry, infographic, podcast, template and checklist etc.), its objective (e.g. educate audience about an industry trend, raise awareness of a product or service, address a specific pain point etc.), and the social media platform(s) you will use to publish this content. Justify why this content will be relevant to your persona (focus on the value it might provide to your audience and how this is linked to their needs e.g. “looking for ideas for healthy snacks”) and why they might share it.

3. Based on these keywords, write the following details of a new landing page and justify your decisions:
✓ Title tag – up to 70 characters
✓ Meta description tag – up to 156 characters (use primary keyword only)

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