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Posted: December 4th, 2022
Explain how Mandarin Oriental Hyde Park
Digital marketing campaign of Mandarin Oriental Hyde Park, London
Address the following steps of a digital marketing campaign. Please see attached.
1-Page Abstract
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Clear Outline
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s of a digital marketing campaign. Please see attached.
Explain how Mandarin Oriental Hyde Park, London should go about its organic search engine strategy. Provide details of the following and justify your decisions:
1. Provide top 3 keywords (i.e. primary, secondary and tertiary) you will optimise for. Provide their search volumes and explain why they are relevant to the hotel. Explain how you conducted your keyword research.
2. Based on these keywords, identify and briefly describe one example of content you will produce (e.g. blog entry, infographic, podcast, template and checklist etc.), its objective (e.g. educate audience about an industry trend, raise awareness of a product or service, address a specific pain point etc.), and the social media platform(s) you will use to publish this content. Justify why this content will be relevant to your persona (focus on the value it might provide to your audience and how this is linked to their needs e.g. “looking for ideas for healthy snacks”) and why they might share it.
3. Based on these keywords, write the following details of a new landing page and justify your decisions:
✓ Title tag – up to 70 characters
✓ Meta description tag – up to 156 characters (use primary keyword only)
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