Posted: November 18th, 2022

BUSI 1301: Business Principle in a Global Economy

BUSI 1301: Business Principle in a Global Economy (Fall 2022)

Assignment Due: 11:59 pm, Saturday, November 19 (submit via Turn-it-in link on
blackboard)
Requirements: See format section.
Special Notes: Please see Grammar, Spelling and Simple Writing Techniques section
Company Choice Essay or Video Presentation with Written Summary Option Assignment
200 points, 20% of course grade
This semester, we will discuss the challenging context of international business, as well as the
internal and external forces with which international firms must contend. To fully understand the
unique issues international firms face requires close study of how a company within an industry
addresses a particular problem. In this assignment, you will apply the concepts discussed in this
course to a real-world example.
The requirement for this assignment is that you must select at least ONE domestic or international
company within your industry choice (for example, if you are in the social media industry you
must write about a social media company, not a company outside of this industry, for
example, Nike) and write an essay or create a video presentation with a minimum two page
written summary where you analyze the successes and/or failures of how your company of
choice grew or failed to achieve growth internationally. Your analysis will show how the
company formed, what problems it faced as it tried to grow and expand, some of the issues the
company faced as it grew using at least two of the concepts we have talked about in class (for
example, labor, competitive strategy, marketing, supply chain, etc.), and finally, in your
conclusion, what is the international outlook for the company’s future (if you do not think your
company will expand internationally, you must give a reason why using the concepts we
have studied this semester.) To help guide you through the writing process, I have included a
very specific format for the assignment.
Format
Company Choice Essay or Video Presentation with Written Summary Option Assignment:
(Two Options, see choices a and b below): 200 points. This assignment requires you to apply
concepts studied in the course regarding a company of your choosing within the industry for
which you signed up.
a. COMPANY CHOICE ESSAY: For students who wish to complete just a
traditional essay, follow this option. The industry essay has a minimum of four
(4) pages and a maximum of five (5) pages and requires you to apply concepts
studied in the course regarding a company of your choosing within the industry
for which you signed up (this means if you are in the social media industry you
must write about a social media company, not a company outside of this
industry, for example, Nike).
• The essay must be between 4 and 5 pages (not including your sources
page), double-spaced, and use no higher than 12-point Times New
Roman font and 1-inch margins. Your essay must be submitted as either a
Microsoft Word document (.doc or .docx) or Adobe .pdf document.
b. VIDEO PRESENTATION WITH WRITTEN SUMMARY OPTION: For
students who wish to create a video presentation with a written summary
option should follow this option. This option allows you to create a minimum five
(5) minute video presentation regarding a company of your choosing within the
industry for which you signed up (this means if you are in the social media
industry you must present about a social media company, not a company
outside of this industry, for example, Nike). The video must consist of
presentation slides so that you can explain your argument and so you can answer the
heading questions as outline below. Students must also attach a minimum two (2)
page written summary of your presentation that includes a YouTube link that
allows the professor and the TA to watch your video. For students who choose
option b, the two-page written summary must be double-spaced and use no
higher than 12-point Timers New Roman font and 1 – inch margins.
For both options, footnotes or endnotes are not required however, students must cite their sources
using Chicago or MLA style citations.
Paper or Video Outline:
YOU MUST USE THE HEADINGS BELOW IN YOUR PAPER OR WRITTEN
SUMMARY AND YOU MUST ANSWER EACH QUESTION IN THE HEADING!!!
Your essay or presentation must address each of the specific set of questions laid out below. It
must be divided into the following parts listed below. I am doing this to help students better
organize their thoughts when putting their essays or videos together.
(Introduction, Problem, Implications, Analysis, Conclusion)
1. Introduction: Introduce the company—what are they and what do they do? What is its
history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
2. Problem: What problem(s) did the businesses face and what were theprimary causes? What
additional factors affected the situation? How did the businesses work to solve the problem(s)?
Were the businesses successful in solving the problem(s)? Why or why not?
3. Implications: What are the potential implications of the issues the companies faced? In
other words, how did (or how will) the problem impact thebusinesses?
4. Analysis: How can the theories and concepts we have learned in class beapplied to or explain
the situation?
5. Conclusion: What is the international outlook for the company’s future (if you do not
think your company will expand internationally, you must give a reason why using the
concepts we have studied this semester.)
6. References Page (One page in addition to your 4-5 page essay writing requirement and
the two page written summary requirement for students choosing option b above): List
each of the sources you used to write your paper at the end of your paper. This page does not
count as a page of written text.
Sources
You will need to use a wide variety of sources in this paper. You can use any of the following
sources (sources are not necessarily limited to this list, but you should only use REPUTABLE
sources): books, journal articles, news articles, and company websites. You should rely on a
diversity of sources, and every claim you make in the paper should be cited.
Your sources should be listed using either MLA or Chicago Style Format. Sources MUST be
properly cited throughout the paper using either Chicago Style or MLA format. Please
contact your TA if you need further Helpance. The following websites provide guides to
help students with writing techniques and styles and to help students properly cite their
sources.
A. Purdue Online Writing Lab: (https://owl.purdue.edu/owl/purdue_owl.html)
B. UCLA Anderson School of Management: (https://www.anderson.ucla.edu/rosenfeldlibrary/citing-business-sources)
Plagiarism
Plagiarism is taking somebody else’s words and passing them off as your own. IF YOU COPY
FROM A SOURCE OR ONLY CHANGE A FEW WORDS WITHOUT PROPERLY
CITING THE ORIGINAL SOURCE (IN QUOTATIONS FOR DIRECT QUOTES), THIS
IS PLAGIARISM!!! THIS IS A VIOLATION OF UH’S ACADEMICY HONESTY
POLICY.
IF YOU CHOOSE TO PLAGARIZE (EITHER INTENTIONALLY OR
UNINTENTIONALLY), YOU NOT ONLY RUN THE RISK OF FAILING THE
ASSIGNMENT, BUT YOU ALSO RUN THE RISK OF FAILING THE ENTIRE
COURSE AND POSSIBLY WORSE.
You must use your own words, properly cite everything that is not your own words, and use as
few quotes as possible. Please refer online (see websites above) to how to properly cite sources
(direct quotes, paraphrasing someone else’s quotes, etc.) Students will see point deductions
and worse for failing to cite sources.
It does not matter if you intended to plagiarize or not—if you try to pass somebody else’s
words off as your own, you will receive a ZERO for the final paper grade, possibly fail the
course grade or even referred to UH’s for academic dishonesty. Please see the course
syllabus under the heading “Academic Honesty” and the University of Houston’s
Academic Honesty Policy (https://www.uh.edu/provost/policies-resources/honesty/) for
more information.
Other Notes
START NOW!!! The assignment due date of November 19 will be here before you know it!!!
You should not wait until the last minute to get started. If you need any help or guidance, the
TA’s and me are more than happy to help if you reach out!
Late Policy:
Students are encouraged to turn their assignment in soon and early!!!
There will be absolutely no extensions for this assignment unless approved by the PROFESSOR
ONLY! As outlined in the syllabus under the section (No Excuses for Late Work and Excused
Absence Policy), I will allow students to turn in their assignments late ONLY if the following
condition is met and the proper documentation is received by me only:
No Excuses for Late Work
Late work is not accepted under any circumstances. Students MUST turn in their assignments on
the due date and time. Since the professor allows a reasonable amount of time to complete
assignments, it is expected that the students do their work in a timely manner. Scheduling/traveling
conflicts, issues at home, work, school, and/or relationships, etc. are not justifications for failing to
do your work. If major problems should arise, you are required to notify the TA in advance first
and the professor afterwards (if the TA does not respond within the allotted time as outlined in
the email response policy) and try to work on a solution. We understand that certain occurrences
are unavoidable such as a death in the family or other major issues; however, we will need proper
documentation as proof immediately afterwards, otherwise the failure to complete the work is
unexcused and students will receive a 0.
Excused Absence Policy
Regular class attendance, participation, and engagement in coursework are important contributors
to student success. Absences may be excused as provided in the University of
Houston Undergraduate Excused Absence Policy and Graduate Excused Absence Policy for
reasons including: medical illness of student or close relative, death of a close family member,
legal or government proceeding that a student is obligated to attend, recognized professional and
educational activities where the student is presenting, and University-sponsored activity or athletic
competition. Under these policies, students with excused absences will be provided with an
opportunity to make up any quiz, exam or other work that contributes to the course grade or a
satisfactory alternative. Please read the full policy for details regarding reasons for excused
absences, the approval process, and extended absences. Additional policies address absences
related to military service, religious holy days, pregnancy and related conditions, and disability.
Students who miss class or any assignment for a reason other than the reasons listed above
will not be able to make up assignments. Period.
Assignment Point Deductions
Assignments that are turned in early or on time will be subject to point deductions if students do
not follow the assignment instructions. I trust the TA when it comes to grading your assignments.
The following items will cause you to lose points on your assignments.
1. If students have a Turn-it-in similarity score over twenty-five percent (25%), students will
lose points. Please see the Similarity scores for writing assignments policy on
Blackboard for more details.
2. If a student writes about a company outside of their industry choice, (for example, if
the student is in the social media industry and writes about Nike), and the student
does not get approval to write about the company from both their TA and Professor
Thompson that student WILL AUTOMATICALLY LOSE 100 POINTS OFF THEIR
FINAL ESSAY GRADE! There is no exception to this rule. Period. If students have
a question or unsure if their company fits in their industry, they MUST CONTACT
THE TA AND GET APPROVAL TO WRITE ABOUT THEIR COMPANY OF
CHOICE. If there is any question about whether the company fits inside the student’s
industry choice and the student fails TO GET APPROVAL TO WRITE ABOUT
THAT COMPANY BY BOTH THE TA AND PROFESSOR THOMPSON, THERE
WILL BE A 100 POINT DEDUCTION FROM THE STUDENT’S FINAL ESSAY
GRADE.
3. 10% percent of your assignment grade will be deducted for every page under the
minimum requirement (that means FULL written pages, and your works cited page
does not count).
4. If you do not cite your sources, you risk the probability of failing this assignment or
worse. See the section labeled “Plagiarism” above for more details. If you do not
know how to cite your sources, contact your TA. Do not run the risk of failing this
assignment or worse because of intentional or unintentional academic dishonesty.
5. If you cite the sources but forget the works cited page, 10% percent of your assignment
grade will be deducted.
6. If you cite the sources but do not use proper Chicago or MLA formatting, 5% percent of
your final assignment grade will be deducted.
Grammar, Spelling and Simple Writing Techniques
You should write in complete sentences and in paragraph form. To help each of you with
writing techniques and common mistakes in writing, I have included with these instructions a
helpful writing source.
I trust the TA when it comes to grading your papers. Assignments that seem unorganized or full of
grammatical or spelling errors, points will be deducted from the paper at the TA’s discretion. If the
paper is completely unreadable, the TA’s and the professor will discuss the student’s paper to
determine it is acceptable work or not. Any assignment deemed unacceptable will receive a 0.
To help students complete the best assignment possible, and remember the assignment is worth two
hundred points or twenty percent (20%) of your final course grade, I have provided below a
very good source on how to effectively write a paper. This source has been used as a very effective
and simple tool for teaching students and nonstudents how to write effectively for over 100 years
(the book was originally published in 1918). You can find a copy of this book anywhere. I
highly suggest you purchase a copy.
Source:
Strunk, William, and E. B. White. The Elements of Style. (originally published in 1918 but any
edition of the book will work)
Note of interest about one of the authors: If the name E.B. White rings a bell, it is because he is
the author of the world famous children’s story Charlotte’s Web (originally published in 1952).
Copies of the Elements of Style are available for free almost anywhere online and several eBook
copies are available through the University of Houston library website.
Just do a simple search through the catalog to find a copy. For example, it is available through
ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/uh/detail.action?docID=1101189
You can also find an online copy of the book through Project Guttenberg here:
http://www.gutenberg.org/files/37134/37134-h/37134-h.htm
Several summaries of the book are also listed online. One such summary is here:
https://fastertomaster.com/the-elements-of-style-william-strunk/

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