University of DhakaDepartment of MarketingSustainable Development of Ahsan ManzilSubmitted toMr. Koushik Prashad PathakHelpant Professor Division of Advertising and marketing, University of DhakaSubmitted byJacks & JillsUmme Sadia Sima (SK-Zero26-128)Ferdous Hasan Sany (BB-Zero26-167)Md. Istiaque Chowdhury (SM-Zero26)Md. Mashrur Chowdhury(MM-Zero26-092)Nadia Sultana (SK-Zero26-190)Naimul Kabir (MM-Zero26-074) Submission date: 28 April 2019 Introduction to Ahsan ManzilOne-time official residential and seat of Dhaka Nawab household, Ahsan Manzil is a nationwide museum now. The Indo-Saracenic Revival architectural palace is positioned alongside the banks of Buriganga.
From the backyard hose of Sheikh Enayet Ullah to the buying of Khwaja Alimullah, it has an extended historical past associated to our outdated Dhaka aristocratic way of life. When Khwaja Alimullah died in 1901, his successors began household quarrel on the possession of the place and govt. acquired the property in 1952 and transferred the property to Dhaka Nationwide Museum in 1985. From this time, it’s thought of as a museum below the Dhaka Nationwide Museum.The Haves and Have notsLess haves and extra have nots are what we’ve got in our inventory.
We now have many obstacles that damage the quantity of vacationers we’ve got annually, that lessens the knowability of this place, defame our tradition and historical past. These have nots are:Transportation: A primary go to to the street of Puran Dhaka will confuse many individuals. It causes an enormous drawback for folks to achieve out to the historic websites which can be out there in Puran Dhaka for individuals who don’t know this place.Site visitors Jam: Slim roads, too many autos, lack of site visitors rules- that’s the situation of our Dhaka metropolis. The time the site visitors jam consumes from our life, demotivates folks to go to such a spot.Safety: So much of foreigners categorical their concern about safety when reviewing theirs on tour web sites. One of them even commented, his cell phone was mugged through the go to after sunset.Political Interruption: The native enterprise persons are unmotivated to begin their enterprise in that space as a result of of the extortion. If we’re going to improve it, we’ll face a political barrier that causes buyers whether or not overseas or native to step down.Spiritual views: For example of Islamic archaeology and resemblance of Muslim nationalism, peoples of different faith could not discover curiosity to go to this place that a lot, and should object it as communal discrimination. The causes behind travelingTo make a sustainable growth, in-depth information of the psychology of the vacationers can be essential, Why will we or they journey? From novelty to belonging, rest, and pleasure, stimulation or self-expression, the trigger behind touring will be any of these. Completely different researchers have additionally identified to those causes.Why journey archeological sitesMost of the vacationers are kind of focused on archaeological websites. Some of them simply need to uncover, some the need rejuvenate and most of them simply want some rest. touring a historic website for its historic nature is a much less widespread factor, the research exhibits. vacationers we name Sage vacationers are these few who go to these websites for its historic significance. The rests are checklisters, who go to as they need to improve the quantity of websites they go to. From Archeological website to put of psychic transformationSustainabilityBanking the siteRecord the websites’ location and limits: Nation’s recorder’s workplace ought to have famous the existence of an archaeological website. The deed may even present the boundaries and extra permissions associated to this website. Contact our state’s historic preservation workplace: Like each different nation, we even have a historic preservation society which manages all of the registration of historic and archaeological websites. There additionally must be an area workplace the place vacationers can go to can get info want from its web site.Collect the required info and documentation: Govt. granted organizations then have the duty to collect vital proof to protect it as an archaeological website.Planning Skilled ExcavationEnlist knowledgeable archeologist: To evaluate the location we want knowledgeable archeologist and must plan to excavate the artifacts discovered on this website. Contact close by Universities: Close by universities as we’ve got Jagannath University and University of Dhaka close to the Ahsan Manzil, they will analysis this website to offer worthwhile info and to provide you with profitable plans.Sustaining Bodily SecurityGain familiarity with the final location: Realizing the place is important for securing this up. What the potential menace is or will be sooner or later, solely native folks would know higher. Take measures to guard the floor: To protect the floor we are able to contact with professionals. Advertising and marketing StrategyTarget MarketsGroup potential clients to whom an organization desirous to promote their services and products are goal markets. To whom an organization directs its advertising and marketing efforts are additionally goal clients. As goal buyer of Ahsan Manzil we’ve got chosen Younger technology and youngsters.Younger generationForgetting the roots no nation can proceed additional. By acknowledging the younger technology about our tradition and historical past will make them extra patrious.ChildrenChildren are additionally our future, when the youth are current. We now have additionally put particular alternatives for childrens.What we provideIn his guide Rules of Service Advertising and marketing, McGraw Hill outlined service as, A service is the manufacturing of an basically intangible profit, both in its personal proper or as a big ingredient of a tangible product, which by some type of change, satisfies an recognized want.AttractionsThe act or functionality of attracting is attraction. The wonder of Indo-Saracenic Revival structure will appeal to so much of folks with varied intentions. As we may even put varied different companies like VR, panga, they are going to be attracted extra.ExperienceVisiting a historic website makes us extra expertise and educated. As we talked about earlier than this shall be nice profit for the checklisters.InfrastructureMughal-gothic or Indo-Gothick structure has at all times been a attention-grabbing factor to foreigners visiting India for his or her mixing up British and Mughal archaeology.We are able to do nowAdvertising Public mediaBillboardTV commercialDead, irrelevant, and factualArchaeo and Ology type the phrase archaeology, which refers back to the scientific research of historical peoples and previous civilizations. One which lasted for an extended interval will be outlined as historical. Right here the issue is, most of our archaeological websites are lifeless, because the Ahsan Manzil is. It’s insensible, inactive and boring.The phrase archaeology stems from archaea” and “ology, which means the scientific research of historical peoples and previous civilizations. Historic, alternatively, means having lasted from a distant interval, present or occurring in occasions gone.One other drawback is with relevance. Our younger technology doesn’t discover a lot curiosity in mythology, roots, and historic website. They discover Ahsan Manzil with different historic websites, irrelevant. So long as we are able to’t inform them our story, make this relevance to them, we are able to’t make these websites alive once more.Let It Stay AgainEach 12 months roughly three million folks go to Ahsan Manzil, however though we’ve got no statistical report, all of us have robust confusions whether or not they go to an Archaeological website or a park. Heart for the Future of Museums stated in its 2015 pattern report that the common time spent viewing a piece of artwork was 27.2 seconds in 2001 and lately it was discovered between four to 31.Making it relevantMaking it a narrativeIn a shortWhile many websites in Athens, Paris or India battle towards over-tourism, our archaeological complexes haven’t even scratched the floor of their potential. They’re like our pure tourism websites having an existential disaster. However, we are able to carry them again to life by simply re-visioning these historic websites as outstanding narratives.ReferenceCommission, T. (n.d.). Preservation Covenants and Easements | THC.Texas.gov – Texas Historic Fee. [online] Thc.texas.gov. Accessible at: [Accessed 24 Apr. 2019].Nayeem, M. (2019). Ahsan Manzil. [online] Offroadbangladesh.com. Accessible at: [Accessed 26 Apr. 2019].Renstrom, H. (2017). Undertourism: How you can Make Archaeological Websites and Museums Extra Engaging as Locations ” The Place Model Observer. [online] Placebrandobserver.com. Accessible at: [Accessed 26 Apr. 2019].