The White Revolution Submitted by: – Ankita Chandel501804014 ” 1MBA1Father of White Revolution Verghese Kurien (26 November 1921 ” 9 September 2012 ), generally known as the ‘Father of the White Revolution’ in India, was a social enterprise particular person whose “billion -liter thought”, Operation Flood, the world’s largest horticultural dairy enchancment programme , made dairy cultivating India’s largest self – persevering with business and the most important provincial work provider . It made India the world’s largest milk maker from a milk -lacking nation, which multiplied milk accessible per particular person and expanded milk yield 4 -overlap, in 30 years .
VERGHESE KURIENDirector of NDDB – Verghese Kurien named by PM of India -Lal Bahadur Shastri . Dr. Kurien is on this method perceived because the modeler of this program His work was acknowledged by a award of: Padma Bhushan The Random Magsaysay for the neighborhood management The world Meals Prize The Carnegie -Wateler World Peace PrizeAlso generally known as OPERATIONAL FLOOD Operation Flood was a rural growth programme began by India’s Nationwide Dairy Improvement Board(NDDB) in 1970 .
One of many largest of its form, the programme goal was to create a nation broad milk grid . Gujarat -based Amul (Anand Milk Union Restricted) was the engine behind the success of Operation flood and in flip turned a mega firm primarily based on the cooperative strategy . Operation Flood’s goals included : 1. Improve milk manufacturing(“a flood of milk “) 2 . Increase rural incomes three . Honest costs for consumersProgramme Implementation Operational Flood was applied in three section:1. Operation Flood Section I2 . Operation Flood Section II three . Operation Flood Section IIIPHASE – 1 (1970 – 80) Financed by the sale of skimmed milk powder and butter oil donated by the European union by means of the world meals programme . Throughout its first section, Operation Flood linked 18 of India’s premier milksheds with shoppers in India’s main metropolitan cities : Delhi, Mumbai, Kolkata and Chennai, Thus establishing mom dairies in 4 metros . The Operation Flood ” 1 initially meant to be accomplished in 1975 , really spanned the interval of about 9 years from 1970 ” 79 , at a complete price of Rs .116 crores . As begin of operation Flood -1 in 1970 sure set of goals have been saved in view for the implementation of the programmers . Enchancment by milk advertising the organized dairy sector within the metropolitan cities Bombay, Calcutta, Madras, Delhi . The goals of commanding share of milk market and pace up growth of dairy animals respectively hinter lands of rural areas with a view to extend each manufacturing and procurement . Operation Flood Section II (1981 – 1985) elevated the milk sheds from 18 to 136; 290 city markets expanded the retailers for milk. By the top of 1985, a self -sustaining system of 43,00zero village cooperatives with 42.5 lakh milk producers have been coated.Home milk powder manufacturing elevated from 22,00zero tons within the pre -project yr to 1,40,00zero tons by 1989,the entire improve coming from dairies arrange underOperation Flood.On this method EEC presents and World Financial institution mortgage helped promote self -reliance. Direct advertising of milk by producers cooperatives elevated by a number of million liters a day. PHASE – 2 (1981 – 1985 )PHASE – three ( 1985 – 1996) Section III (1985 – 1996) enabled dairy cooperatives to broaden and strengthen the infrastructure required to obtain and market growing volumes of milk . Veterinary first -aid well being care companies, feed and synthetic insemination companies for cooperative members have been prolonged, together with intensified member schooling. Operation Flood’s Section III consolidated India’s dairy cooperative motion, including 30,00zero new dairy cooperatives to the 42,00 current societies organized throughout Section II. Milksheds peaked to 173 in 1988 – 89 with the numbers of girls members and Girls’s Dairy Cooperative societies growing considerably.Operation Flood’s success Operation Flood’s success led to NDDB evolving comparable programmes for different commodities . The place potential synergies exist, NDDB has created business companies to use these for the advantage of rural producers . A few of NDDB’s business operations embrace : Indian Immunologicals Restricted (IIL), Hyderabad , IDMC Restricted (IDMC), Anand , Mom Dairy Fruit & Vegetable Personal Restricted (MD F&V ), Delhi and Dhara Vegetable Oil and Meals Firm Restricted(DOFCO), Vadodara .Abstract From the outset, Operation Flood was conceived and applied as rather more than a dairy programme . Relatively , dairying was seen as an instrument of growth, producing employment and common incomes for thousands and thousands of rural individuals. A World Financial institution Report 1997 says: Operation Flood could be seen as a twenty yr experiment confirming the Rural Improvement Imaginative and prescient. Wikipedia Instances Of India Economics Instances ReferenceTHANKYOU !