Posted: October 6th, 2022

NCA Credo demonstrated the need for application of ethical COMM 335

COMM 335

The study modules on NCA Credo demonstrated the need for application of ethical communication channels in the day to day activities of persons within the society. Ethical communication is at the core of moral and philosophical understanding within the society and the need to develop important guidelines in this area of communication is readily evident (Arnett, Fritz & Bell, 2009). To help in the drafting of the personal code of communication, this analysis considers the comprehensive definition of ethical communication as captured by the National Communication Association (Brown & Amankwah, 2010). This definition appreciates the centrality of communication in influencing the society within which people live with a view to embracing communication which is ethically mindful.
First, the personal code of ethical communication will adopt the usage of interviews which are informally structured as a basis for the assessment of the moral principles in the society. This is an important point in ethical communication in the sense that it helps towards eliciting crucial constructs for reaction on morality of a communication process (Groom & Fritz, 2012). The second principle under the personal code is the adoption of dialogue mechanism which is tailored to the Socratic basis of communication (Brown & Amankwah, 2010). Under Socratic dialogue, the sender of information is under a duty to facilitate the discussion in the most effective manner in a way that allows communication on the ethics of issues under discussion.
Third, the art of ethical communication requires a lot of competence in skills to enable an individual to correctly apply the guidelines as outlined. At the core of the process is the need for proper discernment and the application of good sense of judgment as well as ethical processing of information (Groom & Fritz, 2012). Other tenets of ethical communication under my personal code include the involvement of an elaborate system of information processing, the ability to reason in a well- balanced manner and the assessment of different situation to enter proper judgment. Other principles under the code are the inherent ability to appreciate and understand different individuals that you come into contact with, evaluating the possibilities of alternative involvement before arriving at an action, and the clear explanation on the basis of choices or a line of reasoning for a communication choice or option (Brown & Amankwah, 2010).
The use of different principles of ethical communication as outlined under this code of personal communication will be important in building better relationships in the day to day interaction with other people (Brown & Amankwah, 2010). For example, the principles allow for the assessment of ethical nature of a behavioral tendency before the process of communication on its effectiveness in practical application of life (Groom & Fritz, 2012). The use of personal code of communication also creates an environment through which I can appreciate the role of ethics in communication with friends and other team members.
In conclusion, ethics is crucial in the sense that it enables for the ease of explanation on the discovery on the extent to which decisions affect the relationship between different individuals within the society. It also creates a situation in which family members can engage in a fruitful discussion on the importance of morality and ethical literacy in communication and information sharing. In light of this position, the need to have in place excellent communicators with the inherent ability to take the desired responsibility for their actions or message as well as the implications of the outcome is paramount.

References
Arnett, R. C., Fritz, J. M. H., & Bell, L. M. (2009). Communication ethics literacy: Dialogue and difference. Thousand Oaks, CA: Sage
Brown, L. S., & Amankwah, J. (2010). Teaching communication ethics: Praxis of mindfulness and dialogue, driven by the notion of serendipity. Journal of Border Educational Research, 8, 3-19.
Groom, S. A., & Fritz, J. H. (Eds.) (2012). Communication ethics and crisis. Lanham, MD: Fairleigh Dickinson University Press.

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