Posted: September 23rd, 2022

AMN401 CHECKLIST FOR ASSESSMENT 2

AMN401 CHECKLIST FOR ASSESSMENT 2
MEASURING INTEGRATION
Your process is to measure the mixing of your consumer’s messages utilizing a course of measure. This entails:
– Audit of paid and owned media to point out what cycle2city is saying and doing
– Social Media Listening research of earned media to point out what others are confirming
– Making use of the Strategic Consistency Triangle framework
– Three suggestions
PURPOSE AND OUTCOMES OF THE ASSESSMENT TASK
The Strategic Consistency Triangle (SCT) investigates the consistency between what a model “says” and “does” and what others “affirm” about it. Nevertheless, on this Assessment process, we examine this basic framework utilizing the brand new know-how of social media listening. That is the primary time this has ever been carried out.
This Assessment piece provides one other two capabilities (social media listening and SCT software) to your skillset.
Enterprise Capabilities (AoL targets): KS (1.1, 1.2), HO (2.1, 2.2), PC (three.1)
Associated Unit studying outcomes:
1. Combine the speculation, ideas and practices of IMC and apply it to a recent enterprise context.
2. Critically analyse buyer and firm information to measure integration and inform IMC technique.
four. Talk professionally and depict advanced concepts in a simplified, visible kind.
DETAILS
• DUE IN WEEK 9 – CHECK BLACKBOARD FOR DETAILS.
• 40%.
• 2000 WORDS (TABLES INCLUDED)
• PRESENTED IN A REPORT FORMAT
• SUBMITTED VIA TURNITIN ON BLACKBOARD PAGE UNDER ASSESSMENT 2
• You aren’t to contact cycle2city for any extra data.
You might want to current this task in a report format. You aren’t required to incorporate an introduction or government abstract, however you are able to do so if you want and if it matches inside your phrase depend.
Write this report as if cycle2city was studying it. The look and tone of the report is skilled.
Be aware of the phrase depend. Write succinctly and use dot factors the place applicable. Tables and diagrams are additionally acceptable.
1. AUDIT OF PAID AND OWNED MESSAGES eight MARKS
? An audit is a depend of the frequency of messages, the platform on which the message seems, timing of the messages, in addition to some examples of the form of messages.
? We wish to know what the model is saying and what the model is doing.
? What the model is saying concerning the product by means of paid and owned messages – equivalent to promoting its high quality or speaking concerning the firm’s expertise on their web site.
? Paid messages are the place the model pays to leverage a channel like an commercial.
? Owned messages are messages are the place the model owns and controls the channel like a web site.
? Additionally search for messages about what the model is doing. These are service messages about issues equivalent to product supply or set up or customer support.
? You might want to summarise the say and do messages in a desk
? Ensure you are as correct as potential in your depend and classification of those messages. Don’t simply say “loads” or “typically” when it comes to the frequency of messages. Use the three descriptors of media schedules – (1) Steady – steady sample of promoting throughout time (2) Flighting – intermittent durations of promoting after which no promoting (three) Pulsing – combines the 2 – steady sample with some elevated durations of promoting exercise round key promoting occasions or seasons.
? Equally with the timing. Search for particular occasions or seasons or key promoting occasions. Google tendencies may make it easier to right here.
? Ditto in your messages. Be as particular as you may. Whereas QUT may place itself because the “College for the Actual World”, generally its messages are about “don’t overlook Open Day” or “you may change your preferences now” or “we’ve simply been named within the prime 100 younger universities worldwide”. These are completely different messages and it is advisable establish them.
? Just remember to reference the place you bought your data from. State your proof. If you’re discussing a selected web site or YouTube channel or media platform, just be sure you embrace the hyperlink in your desk.
? The time-frame for this audit must be the final six months.
2. SOCIAL MEDIA LISTENING REPORT OF EARNED MESSAGES eight MARKS
? Use the SML information you collected in Workshop three.
? You should use the display photographs collected by the category workshop. In addition to any extra display photographs you took, utilizing completely different key phrases, through the workshop. You can not entry the SML software program outdoors of the category workshop, so be sure to come alongside or zoom in.
? Then use that data to offer abstract of what prospects and different stakeholders are saying concerning the model on social media. What do they affirm concerning the model?
? You might want to evaluate this with the data you gathered on say and do messages in your audit, so that you may wish to current it in an identical method.
three. APPLICATION OF STRATEGIC CONSISTENCY TRIANGLE eight MARKS
? On this part, you report on the strategic consistency between the “say”, “do” and “affirm” out of your audit and SML research.
? The “say” messages must be in keeping with what the group “does” and what others “affirm” concerning the model.
? Are the three forms of messages saying the identical factor? If there’s any distinction, the place does it happen? Report your findings.
? Then use the Strategic Consistency Triangle diagram to point out the consistency (or not) within the completely different sorts of messages and the place that is occurring.
? Be particular right here. Use your audit and your SML as proof. Making common statements isn’t going to earn you marks. Present concrete examples. Map the inconsistencies.
four. RECOMMENDATIONS eight MARKS
? The appliance of the Strategic Consistency Triangle has proven the place the messages had been constant and the place they weren’t. Construct on these findings to supply not less than three suggestions for cycle2city.
? What ought to they do to revive consistency? Is there a selected form of message which is inconsistent and must be addressed?
? Even when they’re all constant, are they sending the precise message? We don’t need the messages to be persistently dangerous.
? Ensure that your suggestions are related for motion by an IMC supervisor. How might these suggestions enhance the model’s IMC technique.
? You’re to justify these suggestions utilizing the findings out of your audit, your SML research and particularly your software of the Strategic Consistency Triangle.
5. CLARITY AND PERSUASION OF WRITTEN COMMUNICATION eight MARKS
? Is your report inside the 2000-word restrict? Referencing and the reference record will not be included within the phrase depend.
? No less than six references, together with tutorial journals and business experiences, are required on this Assessment piece.
? Ensure you reference any secondary analysis sources or supporting proof you embrace, equivalent to data on the Strategic Consistency Triangle.
? Does your report learn effectively and have you ever checked spelling and grammar?
? Contemplate the ‘so what’ rule. When you point out one thing on this report there have to be a motive so don’t simply make an announcement, inform us why that is related or vital to know.
? Have you ever included web page numbers?
? Please add this as PDF as it is a extra skilled format and you’ll keep away from any formatting points.
SUBMITTING YOUR ASSIGNMENT
? Test the due date and time on Blackboard in Assessment 2.
? Please don’t depart importing your task till the final minute. Assignments may take a protracted whereas to add if there’s excessive demand within the system.
? When you do have points importing your task, electronic mail your Assessment to your tutor earlier than the submission time, in any other case we can not settle for it. Maintain attempting to add it after you may have emailed your tutor so she or he can mark it on Turnitin.
? When you have submission dramas, contact the individuals at IT providers right away. Take a display shot that exhibits the time. That manner you should have proof that you’ve tried to submit it earlier than the due time.
? If you’re unwell, or have a difficulty that makes it troublesome to submit it on time (dangerous time administration and many different assignments don’t depend as an applicable excuse) just be sure you apply for an extension earlier than the due time. You might have a few days to offer supporting proof (like a medical doctors or councillors letter) however your submission of the applying have to be earlier than the due date.
? When you have an extension, just be sure you electronic mail your tutor your Assessment and likewise add it on Turnitin. You MUST embrace your approval for late submission kind.
? Any Assessment submitted after the due date and time is an automated zero. This can be a QUT Coverage.

Order | Check Discount

Tags: AMN401 CHECKLIST FOR ASSESSMENT 2