Strategic Management

Hua Zhang 13132268 Case research Chapter eight – The widening divide between Myer’s and David Jones’s area of interest markets Q1 What aggressive benefit(s) do you assume Myer and David Jones every have? Do you assume, given your reply, that every chain’s technique is acceptable? I feel the David Jones’s technique might be the main focus technique which concentrating on on the upmarket, and case on Myer is simply related however it’s aiming available on the market of house-brand and mass market, which implies that Myer is attempting to distinguish the market from the one which was similar as David Jones’s.

The benefit of David Jones’s technique is that the specializing in a particular business phase and there’s no have to serve the broad market, so it beneficial properties a differentiation benefit. Myer extensively modified its market purpose to extra areas in mass market, it may gain advantage itself by attracting extra clients, saving bills for competing with David Jones, as well as, it supplies merchandise in larger qualities than the its new rivals – Goal and Kmart, and so forth.

. In my view, each of their methods are acceptable, and may gain advantage themselves.

Q2 When you have been requested to elucidate Myer’s technique, how would you describe it? I might say it’s in all probability caught within the center as a result of evidently Myer want to decrease the price of items, however clearly it couldn’t be the bottom, and it elevated the number of items by lengthen the market to the mass market, this offers itself extra widespread product however much less variations to the others. Q3 When you have been requested to elucidate David Jones’s technique, how would you describe it?

As I’ve talked about within the Question Assignment 1, I feel David Jones is utilizing the focusing technique which can achieve a differentiation benefit, and this will result in its personal success, this technique brings many benefits resembling leasing of presences in Westfield’s purchasing centre, and it might additionally give attention to the companies in excessive degree merchandise and ignore the opposite companies and merchandise, so it makes higher companies, however the drawback can also be the much less number of product, due to an excessive amount of give attention to the upmarket.

This fall When you have been the supervisor of or advisor to Myer, how might you utilize a SWOT Assessment in deciding your technique for the chain as a complete? Strengths: Any actions the group does properly, or any distinctive assets that it has. Weaknesses: Actions the group doesn’t do properly, or assets it wants however doesn’t possess. SWOT Assessment: an Assessment of the group’s strengths, weak point, alternatives and threats.