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Posted: September 8th, 2022

WEB566 Social Media Analysis

WEB566 Social Media Analysis
Essay Writing Pointers and Suggestions
Directions from 2021 UILG:
For this essay you will have to pick one of many following phrases as your focus: “participation”, “engagement”, or “consciousness”. You have to to outline and clarify this time period by making reference to a real-world case examine, and talk about the way it kinds a part of a broader social media communications technique.
Prompt construction
Introduction
Introduce the time period that you’ve chosen and clarify why you’ve chosen it and the way you’ll contextualize it inside a selected case examine. You have to to offer a ‘thesis’ assertion on this part that may type the idea of your dialogue all through the essay.
This part ought to be about 300 phrases of the overall phrase rely.
Physique
There are a variety of the way to construction this part.
You might start by introducing and detailing your case examine. A case examine is bounded by time so it’s good to acquire your info inside a given timeframe. For this train, it is going to rely on the case examine itself. For instance, it could possibly be a weeklong Twitter marketing campaign or a yearlong Fb marketing campaign. This will depend on your selection of time period.
You’ll then analyse the case examine in relation to the important thing theoretical ideas related along with your chosen time period. That is the place nearly all of your references shall be used to Help your dialogue and Assessment.
For instance, for those who select ‘participation’, it’s good to determine in case you are speaking about social or political participation. Should you selected to assessment the 2008 ‘Sure We Can’ marketing campaign undertaken by Barack Obama, what lens would you select to analyse using social media in that election marketing campaign? What factor of the marketing campaign would your assessment (e.g.: Millenials/Gen Y and YouTube or African Individuals and Fb?)
Suggestion: You might assessment social media and the general public sphere, political participation and YouTube on this context.
The vital factor to notice right here is that it’s good to refine your dialogue. With this phrase rely, you will see which you could cowl not more than three to four key factors in depth.
This part ought to be round 1200-1500 phrases of the ultimate phrase rely (500 for the case examine and the remainder for the Assessment and dialogue).
Conclusion
On this part, you’re reiterating your thesis assertion and offering the important thing findings out of your dialogue. This ought to be between 300 phrases of the ultimate phrase rely.
TIPS FOR ESSAY WRITING
1. Your argument begins along with your introduction.
a. Introductions make clear the Question Assignment to be answered and the main focus of the creator
b. Introductions typically present an summary of the context, or of the theories on the subject, or of earlier research
c. They set out a proposition sentence (or thesis) – often on the finish of the introduction after background info i.e. what you intend to debate, study or argue and the place you take. This provides you and your reader a path. That is typically written as a Question Assignment.
d. Typically definitions are given within the introduction
e. It’s helpful to incorporate key phrases from the task Question Assignment
2. The physique of the paper
a. Every paragraph ought to talk about one concept
b. Every paragraph ought to relate to your large Question Assignment – or your proposition assertion
c. Every paragraph ought to be linked logically to the subsequent paragraph
three. Your argument/dialogue
a. That is the place you talk about the concepts of printed researchers – ALWAYS RELATING THESE
TO YOUR ARGUMENT/the thesis you’re proposing
b. You would possibly clarify a subject and level to references on the subject (that is your proof)
c. You would possibly then supply a contrasting view – with proof
d. You would possibly supply examples of every
e. You would possibly then synthesise the proof or weigh it up and put ahead your stance based mostly on this analysis
four. Your conclusion
a. Summarise findings of the essay, i.e. details and outcomes
b. Be sure you have particularly addressed the task Question Assignment i.e. conclusion ought to relate to the proposition sentence
c. No new info ought to be launched
d. However – you might want to take into account the results and/or suggestions for the longer term

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