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Posted: September 7th, 2022
Case 1: Severstal: growth and consolidation strategies
Case Research Assessment
Case 1: Severstal: growth and consolidation strategies in a turbulent international metal trade [pages 661 – 667 of the 12th Edition]
Case 2: Air Asia and the Tune Group [pages 650 – 660 of the 12th Edition]
The case research might be discovered within the case research part of the 12th Version of the prescribed studying:
Whittington et al (2020) ExploringSliategy Textual content and Gases, 12th version
This Assessment contributes 90% of your remaining mark for this module and you’re required to analyse two case research on Severstal and Air Asia and the Tune Group.
when answering the case questions beneath solely use info on Severstal and Air Asia and the Tune Group contained within the case research. Your marks will probably be penalised should you use info on the corporate from various sources as it’s your Assessment of the case info present which is being assessed.
Questions
1. Drawing in your data of the PESTEL mannequin, analyse the exterior atmosphere going through Severstal and establish the important thing exterior components which affect on the corporate. (15%)
2. Utilizing Porter’s 5 Forces framework, analyse the attractiveness of the worldwide metal trade in Severstal which operates. Help your Assessment with proof from the Severstal case research. (25%)
three. Utilizing Porter’s Generic Strategies, analyse the aggressive technique employed by Air Asia and the Tune Group. Help your Assessment with proof from the case research. (25%)
four. Utilizing the Ansoff’s matrix, analyse the route of growth that Air Asia and the Tune Group has undertaken to develop their enterprise. Present suggestions for the agency’s future growth. (25%)
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