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Posted: September 7th, 2022
Case 1: Severstal: growth and consolidation strategies
Case Study Analysis
Case 1: Severstal: growth and consolidation strategies in a turbulent global steel industry [pages 661 – 667 of the 12th Edition]
Case 2: Air Asia and the Tune Group [pages 650 – 660 of the 12th Edition]
The case studies can be found in the case study section of the 12th Edition of the prescribed reading:
Whittington et al (2020) ExploringSliategy Text and Gases, 12th edition
This assessment contributes 90% of your final mark for this module and you are required to analyse two case studies on Severstal and Air Asia and the Tune Group.
when answering the case questions below only use information on Severstal and Air Asia and the Tune Group contained in the case study. Your marks will be penalised if you use information on the company from alternative sources as it is your assessment of the case information provide which is being assessed.
Questions
1. Drawing on your knowledge of the PESTEL model, analyse the external environment facing Severstal and identify the key external factors which impact on the company. (15%)
2. Using Porter’s Five Forces framework, analyse the attractiveness of the global steel industry in Severstal which operates. Support your analysis with evidence from the Severstal case study. (25%)
3. Using Porter’s Generic Strategies, analyse the competitive strategy employed by Air Asia and the Tune Group. Support your analysis with evidence from the case study. (25%)
4. Using the Ansoff’s matrix, analyse the direction of growth that Air Asia and the Tune Group has undertaken to grow their business. Provide recommendations for the firm’s future growth. (25%)
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