Posted: September 4th, 2022

The Social and economic impact of the Abu Dhabi Grand Prix

The Social and economic impact of the Abu Dhabi Grand Prix
Quickly after Abu Dhabi’s ruler, Mohammed bin Zayed initiated plans to diversify the financial system of the metropolis from relying solely on oil. The metropolis launched into creating vacationer points of interest that can generate revenue for the area. Abu Dhabi Grand Prix was one of them. It’s a formulation one motor race held in Yas Marina.
Abu Dhabi Grand Prix has positively developed the metropolis. It has led to the creation of extra accommodations, malls, and parks. Earlier than the race started, there have been solely 68 accommodations. At present, there are greater than 115 accommodations. The Yas Marina circuit has attracted a big quantity of vacationers. In the final decade, there have been greater than 1.three million guests. 135 000 occupied the grandstands.
The race is watched throughout the world. In the US, most of the viewers are the wealthy or the upper-middle class. This explains why there’s a excessive quantity of company in Abu Dhabi accommodations. The quantity elevated from 1.5 million company in 2009 to four.9 million final 12 months. Aside from the US, the Abu Dhabi Grand Prix can also be watched in Britain. In keeping with the Broadcasters Viewers Analysis Board, the race was watched by 2.9 million viewers in Britain final 12 months. The Grand Prix additionally disclosed that it had 352.three million viewers globally final 12 months.
Broadcasting the match has helped in promoting Abu Dhabi to the world. This has led to a rise in the quantity of vacationers. Though the organizers of the match don’t achieve from the broadcast of the race and the ads. They earn their revenue via the sale of tickets. The authorities caters to the internet hosting of the race and Liberty Media generates income from broadcasting.
The monitor in Abu Dhabi has helped a big quantity of folks in well being and health functions. There are a number of evenings when persons are allowed to run round the monitor free of charge. There are additionally health packages for ladies. In 2015, there have been greater than 220 000 visits for well being and health functions.
There is no such thing as a doubt that the Abu Dhabi Grand Prix has performed a major position in driving the social and economic progress of the metropolis. It has not solely attracted a mass viewership on broadcast media however it has additionally generated the authorities income via vacationer visits. The locals, notably, girls achieve from the well being and health packages held on the tracks. The race has additionally led to the building of extra accommodations and parks to draw extra vacationers.
References
Hassan, D., 2013. Economic Impact Report for Volunteers of the F1 Grand Prix 2012 (Abu Dhabi).
Lefebvre, S. and Roult, R., 2011. System One’s new city economies. Cities, 28(four), pp.330-339.
Smart, N. and Harris, J., 2017. Sports activities occasions, tourism, growth, and regeneration: A perspective from the Gulf States of Abu Dhabi, Dubai, and Qatar. In Sport, Occasions, Tourism, and Regeneration (pp. 9-23). Routledge.
Westwood, S., 2011. Branding a ‘new’ vacation spot: Abu Dhabi. Vacation spot Manufacturers, Managing Place Popularity, three, pp.197-212.

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