Posted: September 1st, 2022

MK827: Retail Marketing Management

Class Code/Title: MK827: Retail Marketing Management
Particular person Task: The task counts for 100% of the category mark

Remaining Submission Date: Thursday eighth September 2022 12 mid-day (UK
time)

Directions:

Please choose ONE from the next FOUR matters.

PLEASE NOTE THAT YOU SHOULD PRESENT YOUR ASSIGNMENT IN REPORT FORMAT

1. Assess the extent to which you’d Help the view that the event of an omni-channel strategy within the context of the design and implementation of retail channel technique is changing into extra essential than the usage of conventional bodily channels resembling the usage of intermediaries. Choose an organisation of your alternative and assess the strategy it adopts to utilise an omni-channel technique.

2. Critically assess the the reason why the problem of sustainability has change into a necessary a part of a retailer’s advertising and marketing technique. How would you reply to the view that for a lot of organisations it’s more likely to result in elevated prices and unlikely to reap any reward? Choose a retailer of your alternative and look at the extent to which sustainability performs an element in its enterprise and advertising and marketing methods. Develop suggestions as to how this organisation can drive additional enchancment in its strategy to managing sustainability and its affect on advertising and marketing technique.

three. Critically assess the relevance of the varied parts that make up customer support inside bodily and on-line retail environments. To what extent would you agree with the

MSc Marketing (January 2022 consumption) MK827 Retail Marketing Management

assertion that managing customer support is more difficult within the context of on-line retail environments? Use ONE detailed case research to Help your reply.

four. Assess the applying and worth of augmented actuality and digital actuality applied sciences inside bodily and on-line retail environments. Additional assess the challenges related to the diffusion and adoption of those applied sciences. Use related examples and idea to Help your reply.

MATERIAL GATHERING

You might be anticipated to seek the advice of a variety of secondary information, associated business analysis research, journal articles and books. Major analysis shouldn’t be permitted for this task.

Different essential issues:

 Keep in mind to contemplate the significance of the theories mentioned in lectures and the supplementary/directed studying.
 Demonstration of crucial Assessment with evidenced/reasoned arguments is predicted.
 You must have a minimal of 10 tutorial enterprise/advertising and marketing/retail journal references.

ASSIGNMENT GUIDELINES

 You’ll submit a report, with a phrase limit1 of three,000 phrases.
 Be sure to comply with finest practices on writing experiences. As well as, the popular font measurement is (14-point Arial/Occasions New Roman for titles and subtitles, and 12-point Arial/Occasions New Roman, double-spaced, justified alignment, for fundamental physique). On the title web page of the report the phrase depend should be talked about.

Please be aware, college students should use the plagiarism software program ‘Turnitin’ prematurely of the submission of their task. Scores over 10% on Turnitin will lead to an investigation and a penalty to your mark could also be utilized.

1 The phrase restrict doesn’t embrace tables/figures/appendices/references.

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