Posted: September 1st, 2022

MK827: Retail Marketing Management

Class Code/Title: MK827: Retail Marketing Management
Individual Assignment: The assignment counts for 100% of the class mark

Final Submission Date: Thursday 8th September 2022 12 mid-day (UK
time)

Instructions:

Please select ONE from the following FOUR topics.

PLEASE NOTE THAT YOU SHOULD PRESENT YOUR ASSIGNMENT IN REPORT FORMAT

1. Assess the extent to which you would support the view that the development of an omni-channel approach in the context of the design and implementation of retail channel strategy is becoming more important than the use of traditional physical channels such as the use of intermediaries. Select an organisation of your choice and assess the approach it adopts to utilise an omni-channel strategy.

2. Critically assess the reasons why the issue of sustainability has become an essential part of a retailer’s marketing strategy. How would you respond to the view that for many organisations it is likely to lead to increased costs and unlikely to reap any reward? Select a retailer of your choice and examine the extent to which sustainability plays a part in its business and marketing strategies. Develop recommendations as to how this organisation can drive further improvement in its approach to managing sustainability and its impact on marketing strategy.

3. Critically assess the relevance of the various elements that make up customer service within physical and online retail environments. To what extent would you agree with the

MSc Marketing (January 2022 intake) MK827 Retail Marketing Management

assertion that managing customer service is more challenging in the context of online retail environments? Use ONE detailed case study to support your answer.

4. Assess the application and value of augmented reality and virtual reality technologies within physical and online retail environments. Further assess the challenges associated with the diffusion and adoption of these technologies. Use relevant examples and theory to support your answer.

MATERIAL GATHERING

You are expected to consult a wide range of secondary data, related industry research studies, journal articles and books. Primary research is not permitted for this assignment.

Other important things:

 Remember to consider the importance of the theories discussed in lectures and the supplementary/directed reading.
 Demonstration of critical analysis with evidenced/reasoned arguments is expected.
 You should have a minimum of 10 academic business/marketing/retail journal references.

ASSIGNMENT GUIDELINES

 You will submit a report, with a word limit1 of 3,000 words.
 Make sure you follow best practices on writing reports. In addition, the preferred font size is (14-point Arial/Times New Roman for titles and subtitles, and 12-point Arial/Times New Roman, double-spaced, justified alignment, for main body). On the title page of the report the word count must be mentioned.

Please note, students must use the plagiarism software ‘Turnitin’ in advance of the submission of their assignment. Scores over 10% on Turnitin will result in an investigation and a penalty to your mark may be applied.

1 The word limit does not include tables/figures/appendices/references.

Order | Check Discount

Tags: MK827: Retail Marketing Management