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Posted: August 28th, 2022
HMGT 335 Health services organizations place and price decisions
HMGT 335 Health services organizations place and price decisions
Your third project will probably be an Assessment of the place and price decisions of a well being services group as lined in Week 5 and 6. You might use the identical group that was your deal with Written Project 2, or choose one other well being services group with which you’re acquainted. Make certain you perceive the advertising ideas mentioned throughout Weeks 5 and 6 and can apply them to your group.
You might need to hunt out some info on the group by visiting its web site, or whether it is an employer interviewing somebody who has data of the pricing and distribution decisions. After you’ve accomplished your analysis, reply every of the next questions in flip following all the final tips or written assignments posted within the syllabus. You may want to search out out extra in regards to the firm by going to its web site or, if it is an employer, by interviewing somebody who is aware of how pricing and distribution decisions are made. After you have executed your analysis, reply every of the questions beneath, ensuring to comply with any basic guidelines or written assignments listed within the syllabus.
Transient overview of the organizations service/merchandise and an outline of their goal market. That is vital to make sure that your Assessment considers the wants of the goal market in evaluating their pricing and channel decisions.
How do you assume the group arrives at its price? Check with the Week 6 Overview for a framework of a few of the pricing issues and focus on those who seem related to your group.
Do you assume the pricing technique is acceptable? Can it’s improved to raised meet its buyer’s wants?
Is the group hindered or helped of their pricing decisions by authorities or payer restrictions. If that’s the case, how do these restrictions affect their pricing technique?
What sort of worth supply community does the group make use of, e.g. horizontal or vertical, and what’s their distribution technique, e.g. unique, intensive or intensive? What components affect the distribution methods of this group? Are they customer-focused? If doable, define all the channel members and what perform they carry out to serve the client?
Are you able to suggest any modifications to the worth supply community that may serve buyer wants higher?
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