Posted: August 25th, 2022

Assessment Communication Manager for an organisation of your choice

Assessment 1

Marketing campaign Proposal (30% weighting, 1350 phrases)
Due Date: Sunday 28 August at 10PM (week 5)
Assessment goal
This Assessment will equip college students with superior skilled abilities in researching and analysing organisational communication points and strategic identification of communication options.
Assessment description
This Assessment requires college students to conduct superior secondary analysis and Assessment of the communication challenges or alternatives in a selected organisation. College students will establish an organisational context to review, which can embody their present office, and put together a marketing campaign proposal primarily based on these preliminary findings. Please talk about your organisation and proposed marketing campaign with your tutor earlier than you proceed with this Assessment.
For this Assessment it is best to think about a situation the place you’re working as a Communication Manager for an organisation of your choice (which might embody your present office). As half of your function you’re accountable for monitoring and figuring out potential points and alternatives for bettering and managing the organisation’s communication processes. It’s as much as you to determine what sort of communication operate this situation pertains to. Some examples could embody bettering inside communication practices, creating stakeholder engagement supplies, proposing adjustments to company branding or messaging, implementing a brand new coverage initiative, program or marketing campaign. The marketing campaign plan you develop for Assessment 1 will probably be developed and refined for Assessment 2, and so the organisation and marketing campaign you choose will probably be used for each assessments.
The marketing campaign proposal ought to embody the next parts however you’ll need to plot your personal headings:
Title of the organisation
Background – this part ought to embody:
– a quick define or overview of the situation you could have primarily based your proposal on (who the organisation is – its operate and strategic imaginative and prescient/mission – and why the communication exercise is being proposed now e.g. are there particular contextual or time-critical elements?)
– the goal or objective of the proposed communication plan (what does it goal to realize? E.g. to boost consciousness, enhance gross sales, handle a reputational situation, launch a brand new initiative)
– a persuasive assertion outlining why it’s essential to undertake a strategic communication method (what the advantages are, together with references)
– your analysis concerning the state of affairs, or what’s known as a Scenario Assessment* (see under) which ought to embody an Assessment of the viewers or key publics to whom the communication exercise is focused
Based mostly on the findings that come up from your Situational Assessment, you should establish preliminary objectives and targets that the marketing campaign goals to deal with
Suggest some methods and key messages for partaking goal publics in your marketing campaign
A top level view of the techniques for use within the marketing campaign and the way they align to the proposed methods
Suggestions – briefly state the advisable subsequent steps for addressing the communication state of affairs and progressing to a marketing campaign plan.
Appendices (excluded from phrase depend) – To incorporate a timeline (estimated length or begin/finish dates) and description of assets required (each monetary and human assets). You do not want to provide particular particulars right here as you’ll develop a timeline and finances for Assessment 2, however I wish to see some proof that you’ve got thought of the associated fee to the organisation of conducting your marketing campaign.
References (excluded from phrase depend) – scholarly and business associated publications
* The state of affairs Assessment ought to comprise a visible illustration of a SWOT Assessment and/or PEST Assessment that demonstrates the important thing points related to the chosen organisation and marketing campaign design and the audiences most affected by the communication exercise. If you’re over your phrase depend you may think about placing the outcomes of your SWOT/PEST Assessment into the appendix and talk about the findings within the background part (remembering to consult with the appendix).
Assessment Format
You could have two choices for this Assessment. You’ll be able to select to put in writing a proper written submission or a PowerPoint presentation following the construction outlined above.
The place Powerpoint slides are used, college students should guarantee they meet the phrase depend by together with extra content material, both written within the Notes part beneath every slide or by recording narration over the presentation, that elaborates on the small print of the proposal. The full phrase depend combines the phrases used on slides and people written within the Notes part or narrated. Shows which can be audio recorded needs to be accompanied by a written script which will be uploaded as a separate Phrase doc together with the Powerpoint, or included within the Notes part beneath every slide.
Assessment Help
There will probably be a bunch Zoom provided to stroll by means of the assessments in week 1 of the course for all college students. The session will probably be recorded, nevertheless, as you’re given the chance to boost any questions concerning the Assessment in an interactive and collegial method, it’s extremely advisable you attend.
As well as, 1-1 consultations will probably be provided with exterior college students by zoom in week four and with inside college students in the course of the first hour of the seminar to Help Assessment 1. College students are anticipated to have a working draft or define prepared to debate at this session as casual, verbal suggestions will probably be offered about your concepts and improvement. Extra particulars about these Help classes will probably be posted on the course dialogue discussion board.
A pupil exemplar and instance proposal may even be shared in the course of the week three seminar. As a consequence of points associated to educational integrity these examples won’t be accessible on the Course LearnOnline website so attendance in particular person or by way of Zoom hyperlink is extremely advisable.
Marking standards: College students are suggested to entry the marking rubric, accessible from the Assessment tab on Learnonline, earlier than commencing this Assessment. The next standards will probably be used to grade work:
Content material (60%):
– Readability concerning the marketing campaign objective, demonstrated by acceptable business, scholarly and organisational analysis and Assessment of the state of affairs and goal publics (20%)
– Relevance and alignment of marketing campaign objectives and targets to the state of affairs and organisational imaginative and prescient/mission (10%)
– Appropriateness of message methods to ship on marketing campaign targets (10%)
– Relevance of the suggestions and appendices to the proposal (10%)
– Identification and choice of techniques; alignment of techniques with marketing campaign methods and targets (10%)
Presentation (15%) : Format, construction and appropriateness of the marketing campaign proposal for skilled apply
Written expression (15%): Fluency and exposition; correct use of language, spelling and grammar
Referencing (10%): Applicable use of referencing conventions, together with adherence to UniSA Harvard referencing model in-text and within the reference checklist
Suggestions
College students will obtain formative suggestions on the event part of their Assessment throughout 1-1 consultations in week four. Summative suggestions will probably be offered by returned Assessment with feedback and mark ups that needs to be mirrored on and integrated into Assessment 2.
Course studying targets
By finishing this Assessment, college students will have the ability to:
CO1). Consider and analyse the strategic communication wants of organisations

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