Posted: August 25th, 2022

Assessment 1: Report 2000 words

Assessment 1: Report
Hyperlinks to unit studying outcomes: 1 Pertains to AOLs: KS (1.1), HO (2.1), PC (three.1)
Size: 2000 words | Proportion of ultimate grade: 40%
Due date: Week 7 (precise date to be confirmed on Blackboard).
Submission: Submit as a single Phrase or PDF doc utilizing the hyperlink supplied on Blackboard.
Can I apply for the mechanically permitted 48-hour extension? Sure.
Within the first project (the report) you’ll draw on the content material in Weeks 1 to six (inclusive) of this unit.
Assume the function of a media relations advisor pitching for a consumer’s enterprise. You must present that organisational storytelling mixed with a media technique – that’s, the usage of earned, owned, and shared content material delivered by conventional and social media channels – may also help organisations talk a key message and obtain their targets and goals. You’ll first suggest a key message for the consumer, then present how utilizing narrative gadgets and storytelling discourses may also help the consumer organisation. You’ll justify the suggestions you make to the consumer by drawing on educational concept, media content material, and case research as required.
Govt abstract (single web page, double line spacing)
A whole abstract of your report together with your conclusions.

Not included within the phrase restrict
Introduction (round 5% of the phrase restrict)
This part ought to embrace the next:
All of the textual content in these sections is included within the phrase restrict (2000 words)
• The aim of this report.
• An introduction to the organisation you might be working for and a abstract of its communication want.
Content material (do NOT use this as your heading! Create a special one. Round 85% of the phrase restrict)
Sub-headings must be used.
On this part, you need to try to reply the next questions. They’re meant to provide you a place to begin in your pondering. You’ll have to transcend simply answering these inquiries to do effectively in your report. Don’t use these questions as headings. Make up your personal headings.
Serious about your key message:
• What are the organisation’s desired outcomes? What do they want stakeholders to do to attain these outcomes?
• Which stakeholders do you want behavioural responses from to attain these outcomes? Who do you need to attain? Who’s your audience?
• Why ought to they undertake this behaviour?
• What’s your advisable key message (KM) for this viewers?
Serious about organisational storytelling:
• What’s organisational storytelling?
• Drawing on the grasp plots, characters, and different storytelling traits coated on this unit, what organisational storytelling theme do you suggest for the consumer? Why?
Serious about the usage of media:
• What will we imply by ‘media’?
• What results do the media have, and the way can these results Help organisations usually obtain their targets? Trace: This part ought to make use of a number of communication and/or media results theories and fashions.
• Making use of one or two of those concepts to the consumer organisation, how will you use the media to Help it obtain its desired outcomes?
In abstract, why is organisational storytelling delivered by way of a media technique your best option for the consumer?
Conclusion (round 10% of the phrase restrict)
• Concise abstract of your concepts and suggestions.
• NO new data.
Reference Listing
Listing in alphabetical order all of the sources referred to within the in-text citations used within the report. Use APA model. For extra data go to http://qut.to/d8z71
Not included within the phrase restrict
Appendices (optionally available)
Embrace appendices provided that you are feeling that the reader might profit from entry to further data. The contents of the appendices is not going to be marked.

Check with the related CRA rubric for additional details about what is predicted at every grade stage.

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