Posted: August 25th, 2022

AMN425 Digital Strategy and Analytics

AMN425 Digital Strategy and Analytics
Assessment 1: Digital Strategy
Tips
You’re a Digital Specialist Guide who has been appointed by the organisation to evaluate their present digital technique and to make suggestions for enchancment in a report. There are two components to the report. The primary half entails evaluating the organisation’s present digital technique. An summary of the organisation’s present digital technique is offered to you on Blackboard. The second half entails creating suggestions to enhance the organisation’s digital technique.
The next steered define supplies a extra detailed overview of the necessities. You must also seek advice from the standards sheet for additional steering.
1. Introduction (roughly 50 phrases)
Present a brief introduction of the aim of this report.
2. Digital Strategy Analysis (roughly 1000 phrases)
That you must consider the organisation’s digital technique utilizing each principle and data from the enterprise context. That’s, you should current the strengths and weaknesses of the organisation’s digital technique and justify your viewpoints with proof from the overview of the digital technique offered on Blackboard, in addition to the tutorial and enterprise/business literature.
You should utilize the theoretical frameworks mentioned at school (e.g., Rumelt’s (1979) standards for technique analysis) or particular principle or theoretical ideas/frameworks that you simply determine in your personal secondary analysis (i.e., from tutorial journals). It’s anticipated that you simply use a number of theories or theoretical ideas/frameworks to Help your Assessment.
In evaluating the organisation’s digital technique, you could wish to contemplate the next inquiries to information you (please word: you wouldn’t have to cowl every Question Assignment and you may contemplate extra/different elements of the digital technique not included on this record of questions):
• Is the digital technique aligned with the organisation’s goals? Why or why not?
• Does the digital technique deal with the important thing communication or enterprise downside of the organisation? Why or why not?
• Will the digital technique work or has it labored to attain the organisation’s goals? Why or why not?
• What high quality is the information that was used to develop the digital technique? What implications does this have for the digital technique?
• Is the concentrating on of the viewers acceptable? Why or why not?
• Are the digital media acceptable for the target market? Why or why not?
• Is the inventive technique acceptable for the target market? Why or why not?
• Is the inventive technique acceptable for the digital media? Why or why not?
• How does the organisation’s digital technique evaluate to methods utilized by different organisations within the sector?
Three. Suggestions for Enchancment (roughly 1000 phrases)
It’s important that your suggestions are properly supported by each your Assessment of the present technique (e.g., identification of shortcomings or alternatives in current technique) and supporting proof out of your secondary analysis of each the tutorial and enterprise/business literature.
There isn’t a set variety of suggestions that you must present, nevertheless, it will be cheap to offer roughly Three-5 suggestions. For every suggestion, you should present (1) enough rationalization of the advice in order that the organisation may moderately implement the advice and (2) the justification to your suggestion.
You may make suggestions throughout the complete scope of the digital technique growth course of (e.g., suggestions to conduct extra analysis, suggestions on concentrating on or the digital media chosen, suggestions for the inventive technique employed, suggestions for the measurement and analysis of the digital technique).
Presentation notes:
• Please embody a coversheet, desk of contents and web page numbers.
• You need to use extra sub-headings of your alternative to enhance readability.
• There’s a 10% leeway on the 2000 phrase restrict.
• Tables and visualisations usually are not included within the phrase rely.
• Referencing and the reference record usually are not included within the phrase rely.
• Please use APA seventh version referencing type.
Often Requested Questions
The place do I discover data? What are some good sources for my secondary analysis?
There are vary of databases and business shops that you should use in your task. Some business databases you may entry for data on the enterprise context by way of the QUT Library web site embody:
• World Promoting Analysis Centre (WARC)
• IbisWorld business reviews
Some high quality business publications you may evaluate embody:
• https://www.adnews.com.au/
• https://mumbrella.com.au/
• https://www.bandt.com.au/
• https://iabaustralia.com.au/
Some tutorial publications you may entry by way of the QUT Library web site you could evaluate for principle and theoretical ideas/frameworks embody:
• Journal of Interactive Advertising
• Journal of Interactive Promoting
• Journal of Promoting
• Worldwide Journal of Promoting
• European Journal of Advertising
• Computer systems in Human Behaviour
You possibly can entry Help with researching by way of the QUT Library web site right here: https://www.library.qut.edu.au/search/getstarted/howtofind/
Do I’ve to make use of the speculation or theoretical ideas/frameworks mentioned at school?
No. You’re free to make use of the speculation or theoretical ideas/frameworks of your alternative.

The overview of the organisation’s technique on Blackboard accommodates a number of data. Can I search for further details about the digital marketing campaign or do I solely depend on the knowledge offered on Blackboard?
You’re free to seek for extra details about the digital technique summarised on Blackboard and to make use of that data in your report. That’s, in case you discover supplementary details about the success or failure of the marketing campaign offered on Blackboard, you may embody this in your Assessment throughout the report.
The organisation is at present pursuing a distinct digital technique to the one outlined on Blackboard. Can I take advantage of this data within the report? Can I like to recommend one thing that the organisation is already implementing?
You may make suggestions that the organisation is already implementing however do not forget that your suggestions will should be supported by your Assessment in addition to supporting proof from tutorial and business literature. Additionally, you will discover that to get a excessive distinction (7) to your suggestions, they need to be novel/new.
In my suggestions, can I present an instance or mock-up/tough?
Sure, you may present examples or mock-ups of your suggestions. That’s, in case you are recommending a change to the inventive technique employed and want to embody a mock-up that illustrates your suggestion, you might be free to take action. This might Help make sure that the advice is implementable and that you’re speaking persuasively.

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