Posted: August 13th, 2022

Assessment 4: E-commerce Site

Assessment four: E-commerce Site
Due date: Week 12 (Monday I I :59pm)
Group/particular person: Group
Phrase rely/Time supplied: Report 4000 Phrases (equiv. 2000 phrases per scholar) + WordPress ECommerce Prototype containing 10 Pages
Weighting: 35%
Unit Studying Outcomes: ULO 1, ULO 2, ULO Three, ULO four
Assessment four Element
In teams of two, based mostly on a given case research, you’ll develop an e-commerce marketing strategy for a shopper. Your group will subsequently design a restricted prototype web site in accordance with this plan. The case research for use for the e-commerce web site is -C2 Montana Mountain Biking- which may be discovered within the textbook Digital Commerce by Gary P. Schneider on web page p209.
ProQuest Hyperlink for prescribed textbook:
https ://ebookcentral.proquest.com/lib/apicollege/reader.motion? docID—6351248
Primarily based on the mixed experience you’ve got gained out of your Task 1 Assessments; on this project you’ll produce an e-commerce design plan and a small 10-page ecommerce prototype working on the WordPress platform. Your purpose is to create a web based retailer that can complement the case research organisations enterprise mannequin.
PART A:
Your group ought to produce an e-commerce design plan that features:
1. SWOT Assessment of the enterprise setting
2. Advertising and marketing technique which describes the goal buyer, proposes a social media marketing campaign and website positioning
Three. Dialogue of key options the positioning will implement
four. Site customer-centric design, together with storyboards for every web page and the content material to be included on the positioning.
PART B:
Your group will implement you proposed design on the WordPress platform
(wordpress.com). There isn’t a have to buy internet hosting, you’ll create a free tier account which is able to allow you to create 10 web site pages, choose an applicable template, and lay out the positioning. See your tutor in the event you want Help in creating the account.
It is advisable register a reputation on your web site resembling -montanabikes123.wordpress.com- and e-mail the deal with collectively along with your names/scholar quantity on your group earlier than beginning the undertaking. It’s possible you’ll not be capable to register the precise identify, so be inventive.
Sydney Melbourne
Degree 6, 1-Three Fitzwilliam Avenue, gg9 Lonsdale Avenue
Parramatta, NSW 2150 Melbourne VIC 3000
pnone:+61 2 8319 2100 pnone: +61 Three 9603 5333
Electronic mail: packages@apicollege_edu_au Electronic mail:
apicollege_edu.au apicollege_eduau
www.apicollege.edu.au
OAPIC
ASIA PACIFIC
INTERNATIONAL COLLEGE
The WordPress platform requires minimal data of HTML programming, all of the instruments on the backend are WYSIWYG. It’s possible you’ll go to the Help part for extra suggestions of learn how to use the WordPress platform: https://wordpress.com/Help/
PART C:
Importantly so we will award youre a grade for honest and equal work, your group ought to preserve an in depth log of every college students contributions to the general project. This work log needs to be included in a desk on the finish of your report and embrace particulars of the work undertaken such because the date, particular person, work activity and time taken. You too can embrace conferences you’ve got finished along with your group. Failure to finish this part mav lead to grades not given.
Educational Expertise:
The PART A report needs to be introduced professionally, have a canopy web page, desk of contents, introduction and required sections. References needs to be included utilizing the Harvard technique.
Educational Integrity:
Please bear in mind that Assignments with a similarity ranking above 25% will likely be investigated and should consequence into reporting for educational misconduct with a danger of a fail grade for the project and/or the topic. All the time create your individual work and don’t use some other work with correct paraphrasing and referencing.
Assessments four Marking Standards and Rubric
The Assessment will likely be marked out of 100 marks and will likely be weighted 35% of the full unit mark.
The marking standards and rubric are proven on the next web page.
Sydney Melbourne

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