EU “Right to be Forgotten” Law
With the rise of digital consumerism, technology has become a key battleground for multinationals that seek to expand their footprints across the globe. Social media and the general online footprint is becoming a critical factor in understanding consumer trend, attitudes, and interest. At the same time, there is little to no governance on how big data companies use people’s data, stored on their servers, to influence their perspectives and strong-arm consumer unknowingly to perceive certain ideologies, products, and trends. This is pure manipulation of the person’s free will for profit maximization. The GDPR, an EU law that came into effect on 25th May 2018, is one crucial law that seeks to regulate big companies from exploiting individuals and consumers collectively. The law seeks to make companies more accountable and responsible for their use of personal data for business gains. The GDPR replaces the 1995 Data Protection Directive that did not specify the required administrative fines when data protection measures were violated by big companies. The majority of online companies in the globalized age rely on unauthorized consumer data to create predictive technologies that they, in turn, use to exploit the consumers and decision-making skills by targeted marketing indirectly. This is a violation of personal privacy and works to empower big business and political tools while limiting people’s freedom.