“Individuals need to be part of one thing bigger than themselves. They need to be a part of one thing they’re actually pleased with, that they’ll battle for, sacrifice for, that they belief. ” Howard Shultz, CEO, Starbucks I consider that in a many circumstances profitable enterprise has an amazing private story behind it. The explanation for that’s the ardour behind the enterprise, an extreme want to satisfy desires and make a change in folks’s life. That’s the reason once we acquired this project I thought of all of the issues I am keen on and love and that’s how the thought of opening a Ukrainian Folk Dance School got here to my thoughts.
I used to attend Ukrainian conventional people dance faculty regularly once I was a baby. After I turned 14, attributable to numerous peer influences and distractions, I made a decision to stop Ukrainian dance faculty and be a part of a contemporary dance studio as an alternative. Throughout my current dialog with my mom, I instructed her, that she ought to have by no means allowed me to stop people dancing and compelled me to attend the courses.
I remorse until date that call. Because the saying goes, usually mother and father attempt to reside their desires via their youngsters, I really feel like I’ve began it already.
I should not have my very own youngsters but, however I already know that they are going to attend some dancing courses. In the meantime, in my analysis paper I’ll dream about opening a Ukrainian Folk Dance School in Stamford, CT. Core values Mission for my firm is to supply a caring and galvanizing surroundings for younger dancers within the Ukrainian group. Imaginative and prescient is to turn into a dance firm in CT the place youth will probably be inspired and motivated to be taught their very own tradition. Values we share are: dedication to the Ukrainian group and tradition, exploring Ukrainian traditions by the historical past of its dance, and ncouragement of rising era to be pleased with their ethnicity.
Distinctive Buyer Expertise We consider that our dance firm will provide a singular expertise to Ukrainians who reside in CT and NY. Stamford has a giant Ukrainian group with its personal church, Sunday faculty, museum, and grocery retailer. Individuals need to keep in mind their roots and place the place they got here from. Ukrainian dancing faculty would lead younger era to higher understanding and referring to their very own tradition. Additionally it is quite common for the post-Soviet union nations to have their youngsters studying nationwide dancing.
After I was a child I used to be taught Ukrainian dancing three instances per week for few years, so did loads of my buddies. I’ve confidence that folks right here in Stamford and its space will probably be more than happy with an concept of getting dance faculty domestically. The closest Ukrainian dance faculty is situated in NY or NJ. By studying our nationwide dance, its historical past, and carrying conventional outfits, youngsters would be capable to perceive their tradition higher, and be proud that they’re Ukrainians. State of affairs Assessment and SWOT Strengths:
Location – After conduction of a primary on-line analysis, I used to be in a position to state that Ukrainian Folk Dance School’s location will probably be to its an amazing benefit. The closest Ukrainian dance faculty is situated miles away. Sturdy group – Stamford has a giant variety of Ukrainians who reside right here completely. Because it was talked about above, there are a Ukrainian Sunday faculty, Seminary, church, museum and grocery retailer. For greater than 40 years Ukrainian-People have a chance to attend Connecticut State Ukrainian Day Pageant at St. Basil Seminary.
They’re able to socialize, style Ukrainian meals, take pleasure in youngsters performances and artwork collections. Studying about Ukrainian Dance tradition and custom – Studying the dance itself will result in higher understanding of customs, conventional clothes, time spending, and so on. Further-curricular exercise – Even supposing generally youngsters are overwhelmed with the quantity of homework, they nonetheless have to be have interaction in some further exercise. Ukrainian Folk Dance School could be an amazing alternative for folks to occupy their youngsters. Well being advantages – A raditional people dance principally consists of varied excessive steps and spins in very quick tempo, which can construct nice bodily situation. Weaknesses: Small goal market – More than likely that solely Ukrainians and folks with some Ukrainian heritage could be curious about having their youngsters studying people dance. Lack of curiosity in direction of Ukrainian dances – Individuals might not be able to dedication required type the people dance with a purpose to turn into not less than a good people dancer. As any type of artwork or another exercise, dancing requires fixed coaching and enchancment of your approach.
Alternatives: Future growth – If Stamford School turns into profitable, we may open new branches past this space and provide transportation for the youngsters from close by cities. Superior Coaching – Relying on the extent of the dancers we may groom for future star performers. Rising curiosity within the Ukrainian Tradition – An curiosity in Ukrainian tradition, extension of the group could be an amazing alternative for our potential enterprise. Threats Socio-economic circumstances – Resulting from the truth that loads of Ukrainian-People got here to the USA not so way back, their financial scenario could not permit them to have further bills of their funds.
Emergence of different fashionable cultural actions – These days it turned highly regarded to have youngsters studying martial arts for the self-defense functions, Brazilian sport dance capoeira, for well being and bodily advantages. All these actions would result in decrease curiosity in direction of our college. To ensure that any services or products to achieve success, the appropriate advertising technique ought to be chosen. Throughout this semester we now have realized that conventional methods of selling itself should not as efficient as they have been few years in the past. With the speedy emergence of latest applied sciences, advertising has modified drastically.
An increasing number of corporations select to advertise their service or product on-line, attributable to decrease prices and skill to achieve out to extra folks. It additionally turned a lot simpler to tune out of the standard media channels. Individuals don’t learn as many newspapers as they used to, they’ve an choice to skip the commercials with DVR applied sciences, and so they should purchase free-add aps for telephones and I-products. Even supposing conventional advertising loses its influence, I nonetheless assume that the most effective outcomes could possibly be reached by combining conventional and on-line advertising methods.
I are likely to do material purchasing on-line on occasion. And I feel that shops reminiscent of Specific and The Restricted have been profitable utilizing web and conventional advertising. For instance, I obtain each day emails from each shops with their on-line and in retailer offers. The e-mail heading immediately captures my consideration, particularly now, in vacation season. For instance, it says: “Get $60 Off! + 30 % Off Sweaters! ”, “40% off occurring now! ”, and so on. At the start of every month Specific sends me coupons with completely different reductions and brochure with the most recent clothes obtainable on their web site or in retailer.
Specific additionally gives a cellular advertising – receiving business textual content messages in your cellular devise with the most recent promotions and offers. The Restricted emphasizes extra on the vacation season, and makes use of emblem: “Make a Want, and take it residence. ” That they had in retailer promotion, the place buyer may take a chunk of chocolate and on the again of its wrapper discover completely different reductions lasting until December, 24. Each corporations have their Fb and Twitter pages, the web sites are simple to navigate and search.
Since each shops are highly regarded, buyer can discover opinions for many of the merchandise obtainable on the web site. Customer support could be very useful for those who’ve obtained any questions. Thus, primarily based on the expertise I acquired from these two shops, for my potential dance faculty, I might additionally use each varieties of advertising. Earlier than the precise opening of the varsity, I might use loads of media and conventional advertising instruments with a purpose to create a buzz and have folks ready in anticipation for the grand opening. Yearly in September the Connecticut State Ukrainian Day Pageant is held.
My goal could be to reap the benefits of this pageant by handing in flyers with the details about the varsity, its applications, price of the courses, and lecturers’ background. I might be current on the pageant to reply all of the questions folks could have. Reductions for an early join could be provided at that day. For conventional advertising I might additionally select native TV channels for a 30 sec add on prime time. There could be a printed add in Stamford Advocate, and we will probably be current within the on-line model of the newspaper as properly.
Hand out flyers could be additionally obtainable within the Ukrainian retailer on Hope Avenue and on the St. Vladimir Cathedral on Wenzel Terrace. My faculty would even have ongoing advert on the Russian radio station broadcasting from Brooklyn. On-line advertising instruments could be the web site itself, Fb web page, Ukrainian/Russian social web sites, blogs, and serps, and so on. Our major objective is to create a pleasing trying, simple to navigate, stuffed with obligatory data web site for our college. The web site could be bilingual, containing data in each Ukrainian and English languages. There could be photos of our workers performances and movies with completely different sorts of people dances (they range by area).
The web site would have details about age teams introduced within the faculty, the garments wanted for the courses, the curriculum for the youngsters, dates for attainable performances, price of the courses, and so on. I might create a Fb web page and ask my buddies to love it. As a Ukrainian Folk Dance School web page, I would really like Stamford web page, Ukrainians in Stamford web page, and all of the pages associated to Ukrainians, dancing and Stamford. The extra folks would really like us on Fb, the extra folks would come to know in regards to the faculty. Twitter is among the hottest social web sites these days, however I might not create Twitter web page for my faculty.
In my view, it will not work for this explicit goal market. The general public I do know don’t even have Twitter. Ukrainians who got here to the US just lately, like and are extra lively on different social media web sites. There are many Russian and Ukrainian social web sites. As an example the equal of Fb is introduced by Russian social community web site – Vkontakte. ru. The thought of the community is similar to Fb, so I might create a web page there, and attempt to get as many followers as attainable. I’ve buddies who’ve their very own net pages and blogs, I might ask them to put up details about my faculty on their web page.
Writing and studying blogs turns into increasingly fashionable, so I might use it to my benefit. Within the blogs, I may put up common class updates, youngsters’s progress and success, our future plans. Our weblog could be open to discussions and could be an amazing software to obtain our buyer’s suggestions. Mother and father could be inspired to make a use of the weblog, observe our updates, and put up their feedback and issues. The college identify would additionally come up on the most well-liked serps, each English in addition to Ukrainian, when typing associated phrases reminiscent of dance, Ukrainian, people dance, and so on.
When somebody googles a phrase “dance” Google gives a “map for dance”. It’s mainly a map of the town you might be situated at with the completely different dance faculties and its contact data inside 15 miles radius. With the intention to have our relationship going with the mother and father and kids who attend the varsity, we’d ship weekly generated emails. The emails would have details about upcoming occasions, our schedule, and the listing of obligatory conventional costumes for the concert events and the place to get them from. It’s essential for our enterprise, as just about as for another enterprise, to know the way we’re doing and know the methods to measure our success.
When new folks come to our college, one of many first questions of their utility could be: “How did you hear about us? ” Based mostly on these solutions, we’d be capable to determine what advertising instruments work the most effective. Our college could be open to the conversations and dialogue; we’d encourage mother and father, and youngsters themselves to go away their suggestions on our web site, weblog, or one of many social networks. Frequently we’d conduct a brief survey to search out out if the youngsters take pleasure in their time at school, what they like probably the most, the least, and what they wish to change if they’ve an opportunity, and so on.
Hopefully in 5 years from now we may have a powerful Ukrainian Folk Dance School, which might be attended by many youngsters of various ages and completely different ranges. We hope that our college will probably be well-known amongst Ukrainian-People in CT and past the state. We count on our youngsters to turn into good dancers and take part in several festivals, concert events and competitions. We additionally want that our advertising marketing campaign creates a buzz for our college. We wish our college to be fashionable, worthwhile and pleasurable for the youthful era. So as to take action, we have to sustain with the web developments and newest applied sciences.