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Posted: July 15th, 2022
Develop a strategy and test marketing tactics
Develop a strategy and test marketing tactics
Operation Management
What global marketing challenges would you face if the simulation were based on a real-world situation? Assignment help – Discuss the difference in the experience you would have with the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of entry challenges).
The simulation market – An analysis of market research will allow students to identify target markets, select geographic sales offices, design brands (personal computers), and develop pricing and advertising. The simulation is designed as a start-up company’s market entry into a new market, in this case personal computers sold on a business-to-business (i.e., not to the consumer) market. There are eight decision periods, effectively quarterly periods over a 2-year time frame. The first year (i.e., the first 4 quarters) is used to assess the market, develop a strategy, and test marketing tactics. The second year (the next 4 quarters) calls for a full market rollout. Teams and individuals are evaluated using a “balanced scorecard” unique to Marketplace Live but consistent with a balanced scorecard approach used in business today.
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