Posted: July 14th, 2022

MCM502 Web Strategy Assignment 3 Brief

MCM502 Web Strategy
Assignment 3 Brief
S1 2022
CLIENT: Your client for this assignment is the Digitisation Centre of WA (DCWA).
https://www.uwa.edu.au/schools/research/the-digitisation-centre-of-western-australia
THE TASK
To develop a web communication strategic plan (in the form of a written proposal) focussing on three key outcomes:
1. A new website showcasing the project, publications from research, project outcomes, stories from partners and stakeholders.
2. Social media presence
3. A podcast or webinar series showcasing the outcomes from the project
TIMELINE
1 year June 2022-June 2023.
BUDGET
$5,000 (plus sponsorship/in-kind)
THE REPORT
You can present your campaign plan in any way that you wish but a suggested structure is:
Introduction
The Digitisation Centre of Western Australia (DCWA) is an important piece of research infrastructure that aims to digitise, to global archival standards, the major Humanities, Arts and Social Sciences collections held in Western Australia. This Centre emerges from an innovative collaboration between the Western Australian universities, the State Library of Western Australia and the Western Australian Museum. The collections that will be digitised are of national and international significance. The Digitisation Centre of Western Australia (DCWA) is an important piece of research infrastructure that aims to digitise, to the standards of global archives, the major Humanities, Arts, and Social Science collections that are held in Western Australia. Its acronym stands for the “Digital Centre of Western Australia.” This Center is the result of a forward-thinking partnership between institutions of higher education in Western Australia, specifically the Western Australian Museum and the State Library of Western Australia. The relevance of the materials that will be digitized lies both on a national and an international level.
The Digitisation Centre of Western Australia is a collaboration between the Western Australian universities, the Western Australian Museum and the State Library of Western Australia.
1. Overview
This is a web communications strategic plan for the Digitisation Centre of WA (DCWA) focussing on the following three outcomes:
1. A new website showcasing the project, publications from research, project outcomes, stories from partners and stakeholders.
2. Social media presence
3. A podcast or webinar series showcasing the outcomes from the project
1.1 Background
1.2 Issues/Opportunities
1.3 SWOT Analysis
1.4 Campaign Summary
2. Campaign Aims and Objectives
3. Publics, audiences and stakeholders
4. Campaign Message
5. Campaign Strategies
6. Channels and Tactics
7. Campaign Schedule
8. Budget
9. Assessment/Modification
10. Appendix

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