Posted: July 14th, 2022

BRH606 Business Research for Hoteliers
Assessment

ASSESSMENT 2 BRIEF
Subject Code and Title BRH606 Business Research for Hoteliers
Assessment Research proposal
Individual/Group Group (3 max.)
Length 3,000 words
Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include:
a) Analyse the various approaches to business and social research and the difference between primary and secondary research
b) Critically review extant knowledge in a disciplinary area for the identification of researchable problems
c) Understand and justify the use of quantitative and qualitative data collection and analysis
d) Investigate a range of data collection methods and tools
e) Conceptually map the research process, developing a defensible framework for proposed research
f) Evaluate the ways management research may be written and disseminated
Submission Due by 11.55pm ACST/ACDT/AEST/AEDT Friday of Week 10
Weighting 70%
Total Marks 100 marks
Context
This assessment aims to equip students with the ability to formulate, plan and justify a relevant research project in response to a business-related problem. This research project has already been established and defended in Assessment 1, with subsequent feedback provided.
For this assessment, students are required to produce a 3,000-word research proposal that discusses the research context, investigates the research problem, reviews relevant literature, and recommends a suitable methodology to undertake the project.
A Research Proposal can be defined as:
“A plan that offers recommendations for conducting research … details the who, the what, the where, the when and the how of research and the information associated with it”.
BRH606 Assessment 2 Brief Research Proposal of
Task Instructions
SECTION 1: RESEARCH CONTEXT
The research context outlines the background of the study and the research problem established in Assessment 1 (Note: it is best to approach this section as though the reader is unaware of the preceding presentation).
SECTION 2: LITERATURE REVIEW
Using the research problem established in Assessment 1, students are to conduct a thorough secondary research and produce a literature review. The purpose of this literature review is to place the research problem in the context of what is already known and aid in better understanding the issue at hand. This will also help identify any gap in knowledge (that is, “What Information we still need to get?”) which will inform the research objectives and proposed primary research.
A minimum of 12 academic resources is expected, with additional supporting industry/professional references where required. This will reflect depth, breadth and credibility of the literature review. Correct and complete citations should be provided according to the APA 6th edition Academic Writing Guide available on Blackboard. The research context provides an overview of the history of the study as well as the research challenge that was identified in Assessment 1. (Note: it is best to approach this section as though the reader is unaware of the preceding presentation).
SECTION 2: LITERATURE REVIEW
Students are to perform exhaustive secondary research using the research problem outlined in the first assessment, and then prepare a literature review of their findings. This literature Assessment has been undertaken with the objectives of situating the research challenge within the framework of what has already been discovered and contributing to a deeper comprehension of the matter at hand. This will also help identify any gaps in knowledge, which, in turn, will shape the research objectives and recommended primary research. For example, “What information do we still need to get?”
It is intended that you would use a minimum of 12 academic resources, with extra supporting industry/professional references included where necessary. The trustworthiness, thoroughness, and scope of the literature review will all be reflected here. The APA Academic Writing Guide, 6th Edition, which is available on Blackboard, should be followed in order to generate citations that are accurate and comprehensive.
Students should avoid copying large amounts of secondary data and information. Rather, students are encouraged to paraphrase and model the concepts to address the specified research objectives. The research context provides an overview of the history of the study as well as the research challenge that was identified in Assessment 1. (Note: it is best to approach this section as though the reader is unaware of the preceding presentation).
SECTION 2: LITERATURE REVIEW
Students are to perform exhaustive secondary research using the research problem outlined in the first assessment, and then prepare a literature review of their findings. This literature Assessment has been undertaken with the objectives of situating the research challenge within the framework of what has already been discovered and contributing to a deeper comprehension of the matter at hand. This will also help identify any gaps in knowledge, which, in turn, will shape the research objectives and recommended primary research. For example, “What information do we still need to get?”
It is intended that you would use a minimum of 12 academic resources, with extra supporting industry/professional references included where necessary. The trustworthiness, thoroughness, and scope of the literature review will all be reflected here. The APA Academic Writing Guide, 6th Edition, which is available on Blackboard, should be followed in order to generate citations that are accurate and comprehensive.
It is important for students to refrain from copying significant volumes of secondary material and information. Instead, students are urged to paraphrase and model the concepts in order to address the particular study objectives that have been laid out.
In this section, students must demonstrate familiarity with the existing body of knowledge and methods used in the relevant area of research. Additionally, students are required to synthesise and critique the literature which have been reviewed.
SECTION 3: RESEARCH METHODOLOGY FOR A PRIMARY RESEARCH PROJECT
In this section, students are expected to present and justify the methodological decisions of the research project. This section requires the following key points to be addressed:
• The (revised) research objectives linked to the research problem and ‘knowledge gap’ identified in the previous section (literature review). BRH606 Assessment 2 Brief Page 3 of 6
• The research approach to be applied – Specify whether the proposed study will be designed as an exploratory, explanatory, descriptive or causal research. This section should also provide justification as to why the recommended approach suits the problem/information requirements and how using the recommended approach will yield superior information/results.
• Details of methodology to be applied – For example: qualitative, quantitative or mixed-methods
• The proposed data collection method(s) – For example: focus groups, interviews, surveys, experiments and/or observation. Include a justification as to why this technique(s) would be most appropriate.
• The population of the study, including a discussion on the overall population size.
• The proposed sampling method – For example: simple random sampling, cluster sampling, quota systematic sampling, purposive sampling, convenience sampling, etc. Provide a justification as to why this method would be appropriate and aligned with the overall research approach.
• The proposed data analysis method – For example: thematic analysis, content analysis, grounded theory, descriptive statistics, or inferential statistics. Include a justification as to why this technique would be most appropriate.
• Implementation plan – Details on how the research design will be administered. This should include a timeline of the project, as well as details relating to the storage of data and dissemination of research outcomes.
APPENDIX: ETHICS APPLICATION CHECKLIST
An Ethics Application Checklist must be completed and attached as an appendix to your proposal. This checklist will specify the risks associated to your research as well as ethical considerations you will take in the process of conducting your study.
All research must be conducted in alliance with the National Statement on Ethical Conduct in Human
Research (2007, plus amendments). Be sure to refer to the specific components of the National Statement that are relevant to your study. Note that students will not be allowed to conduct research that involves the following:
• minors below the age of 18;
• people with physical, sensory, psychiatric, neurological, cognitive and/or intellectual disability;
• the deception of participants and/or evading the requirement of obtaining informed consent
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here in the Academic Writing Guide found via the Academic Skills website.
Group Work and Peer Assessment Instructions
At the beginning of a term/project: All students taking part in a group assessment should draw up and sign a group contract (see template). Learning Facilitators need not be involved at this stage apart from giving students general guidance.
During a project: Students should keep records of communication and drafts. Any serious concerns about individual group member’s contribution should be brought to the attention of the subject Learning Facilitator as soon as they occur or at least two weeks before the due date, whichever is earlier.
At the end of a project/assessment submission: When submitting their group assessments, students should scan and include their peer Assessment forms (one per student; see template) as part of their submission. This is required for ALL groups so that every student is given a chance to exercise their right to have a say and defend themselves if necessary.
Allegations must be substantiated by supporting evidence (e.g. records of communication and drafts) and submitted to the subject Learning Facilitator by the assessment due date. Otherwise, they would be disregarded by the marker.
If no peer Assessment forms are submitted by the assessment due date, all group members would receive 0% for the “individual contribution based on peer Assessment”.
Submission Instructions
1. Typed and formatted according to the structure guideline presented above.
2. To be submitted as a Microsoft Word file to Turnitin on Blackboard in Week 10, Friday, no later than 11.55pm.
3. The total word count, excluding references, must be at a maximum of 3000 words. Penalties will apply when word count restrictions are not met.

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