What are the advantages of using gis in market segmentation

VALS is one of the hottest proprietary segmentation instruments used in advertising and marketing. Go to the VALS web site: www.strategicbusinessinsights.com/vals/presurvey.shtml and take the free VALS survey. How might the outcomes Help entrepreneurs in drafting a profitable segmentation technique?

One of the most fun advances in market segmentation is the rising use of geographic data programs (GIS) to map goal markets. Go to www.gis.com and get a really feel for the use of GIS in enterprise and different fields. Then, go to http://mapapps.esri.com/create-map/index.html and enter your ZIP code to make a demographic map about the place you reside. What are the advantages of using GIS in market segmentation?

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