Comprehensive Strategic & Marketing Plan

Comprehensive Strategic & Marketing Plan
HW 5
Comprehensive Strategic & Marketing Plan HW 5
Purpose:
The purpose of this project is the opportunity to develop a
comprehensive strategic plan, marketing plan, operating budget,
and variance monitoring system for an agency or multi-unit
department within selected urban or rural settings.
Students will use the Strategic Plan and Marketing Plan
assignments presented in Modules 2 & 3 for preparation of this
assignment.
Project Components:
The Executive Summary (1-2 pages) will provide readers a
synopsis of the overall project. The Executive Summary may be
submitted as the first 1-2 pages of the final paper or as a separate
document (student choice).
The Executive Summary is for the busy administrator/board
member to get an overview of what this project is about.
What is it, why do we need it, how much is it going to cost?
The Word Document and line graphs (3 year revenue projections
from Strategic Plan assignment) for the completed project should
be posted in the Assignment Drop Box in BLACKBOARD.
Assessment:
The Executive Summary and Written Paper will be evaluated:

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