FIU MAR4156 4156 Imagine that you are part of the marketing management team at Home Plus

Imagine that you are part of the marketing management team at Home Plus, a regional low cost big-box retailer who competes with Wal-Mart and Goal. Home Plus at present focuses on providing a broad vary of low cost shopper items, from small residence furnishings and clothes to packaged items and kitchenware. Along with the low cost strains, Home Plus carries some larger finish garments, footwear, and bedding. Some members of management imagine that the greatest approach to enhance the firm’s aggressive positioning is to pay attention extra of its energies on the higher-end product strains. They’ve proposed that Home Plus double the quantity of luxurious merchandise it carries and halve the quantity of low cost shopper packaged items.In an essay, clarify why you would agree or disagree with the proposed change in marketing technique. Make sure you talk about each the proposal’s benefits and its disadvantages.

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